UNIVERSITY OF SOUTHERN MINDANAO (Insert Seal of

College
OUTCOMES-BASED TEACHING AND LEARNING (OBTL) COURSE SYLLABUS
Offering the
Document No. USM-EDU-F05 Rev. No. 3 Page 1 of 9 Course)

EFFECTIVE REV. REVISION PAGE

CHANGE DESCRIPTION ORIGINATOR
DATE NO. TYPE AFFECTED
Revised in accordance to CHED’s OBE requirements changing document name to Outcomes-Based Teaching and Learning (OBTL) Course
Syllabus incorporating Degree Program name, CHED CMO Reference, BOR Approval, Program Educational Objectives (PEO), Program
Outcomes (PO), Co-requisites, Year Level and Semester Offering, Faculty Consultation Hours and Contact Information, Level Legend,
July 31, 2019 3 New PARTIAL UQAC
Numbering scheme of the ILO, Course Evaluation, Faculty in charge replacing Professor, subdividing TLA into Teaching Activities and
Learning Activities, alignment of the Mission, PEO, PO, Course, CO, and ILO, deletion of Institutional Outcomes statements and removal
of Values Integration column and Course Requirements section
Revised incorporating the Institutional Outcomes and Textbook/Reference number, renaming Program Objectives into Department
Objectives, Course Outline and Timeframe into Course Outline, Intended Learning Outcomes into Course Learning Plan, Outcomes into
July 23, 2018 2 New PARTIAL UQAC
Intended Learning Outcomes (ILO) and Resource Materials into Learning Materials, placing the Time Frame column before the Course
Content column
July 05, 2017 1 New Revised based on ISO Format ALL UQAC

July 04, 2016 Ø New Newly established in accordance to the Quality Management System Requirements ALL UQAC

Author: Reviewer: Verifier: Validator: Final Approver: DCC USE ONLY

DOCUMENT CONTROL INDICATOR

GLYN G. MAGBANUA, PhD
SOFIA LOREN B. NEYRA
ANAMARIE B. UYANGURIN
Faculty
LAWRENCE ANTHONY U.
DOLLENTE, PhD MIRASOL O. VERONA, PhD JONALD L. PIMENTEL, PhD NICOLAS A. TURNOS, PhD
Department Curriculum Department Chairperson Dean OIC-Vice President for
Coordinator Academic Affairs MASTER COPY

Date: Date: Date: Date: Date:

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USM-EDU-F05
 UNIVERSITY OF SOUTHERN MINDANAO
Course Number GE 5 Course Title Purposive Communication Rev. No. 3 Page 2 of 9

Vision Quality and relevant education for its clientele to be globally competitive, culture sensitive and morally responsive human resources for sustainable development.
Help accelerate socio-economic developmentM1, promote harmony among the diverse culturesM2 and improve quality of lifeM3 through instruction, research, extension and
Mission
resource generation in Southern Philippines.
Core Values G-Goodness, R-Responsiveness, E-Excellence, A-Assertion of Right and T-Truth
The University of Southern Mindanao, as a premier university, is committed to provide quality instruction, research development and extension services and resource
generation that exceed stakeholders’ expectations through the management of continual improvement efforts on the following initiatives.
1. Establish key result areas and performance indicators across all mandated functions;
2. Implement quality educational programs;
USM Quality 3. Guarantee competent educational service providers;
Policy 4. Spearhead need-based research outputs for commercialization, publication, patenting, and develop technologies for food security, climate change mitigation and
Statement improvement in the quality of life;
5. Facilitate transfer of technologies generated from research to the community for sustainable development;
6. Strengthen relationship with stakeholders;
7. Sustain good governance and culture, sensitivity; and
8. Comply with customer, regulatory and statutory requirements.
Goals of the
College
Department
Objectives
Degree
Program
CHED CMO
Reference
BOR
Approval

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 UNIVERSITY OF SOUTHERN MINDANAO
Course Number GE 5 Course Title Purposive Communication Rev. No. 3 Page 3 of 9

COURSE DETAILS
Course Number GE 5
Course Title Purposive Communication
Credit (--Unit) 3 LECTURE 3 LABORATORY 0
Prerequisites None Co-requisites None Year Level/Semester Offered 3rd Year - First Semester
Purposive Communication is about writing, speaking, and presenting to different audiences and for various purposes (CMO 20 s 2013). It is a three-unit course that
develops students' communicative competence and enhances their cultural and intercultural awareness through multimodal tasks that provide them oportunities for
communicating effectively and appropriately to a multicultural audience in a local or global context. It equips students with tools for critical evaluation of a variety of
Course Description
texts and focuses on the power of language and the impact of images to emphasize the importance of conveying messages responsibly. The knowledge, skills and
insights that students gain from this course may be used in their other academic endeavors, their chosen disciplines, and their future careers as they compose and
produce relevant oral, written, audio-visual and/or web-based output for various purposes.
Faculty in charge (Must not be filled up in the master copy)

Consultation Hours (Must not be filled up in the master copy) Contact Information (Must not be filled up in the master copy)

PROGRAM EDUCATIONAL OBJECTIVES (PEO) MISSION

In 3-5 years, the graduates of USM shall: M1 M2 M3
PEO 1 Provide leadership in various development programs both public and private   
PEO 2 Equip with technical, conceptual and human resource skills   
PEO 3 Pursue entrepreneurial activities   
PEO 4 Able to adapt to diverse culture   
PEO 5 Pursue advanced studies in emerging related fields   
NOTE: The PEO’s are based on the professional, industry, local, national and international needs and requirements of the program identified through consultation with constituents and stakeholders.

This document is a sole property of UNIVERSITY OF SOUTHERN MINDANAO. Any disclosure, unauthorized reproduction or use is strictly prohibited except with permission from USM.
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 UNIVERSITY OF SOUTHERN MINDANAO
Course Number GE 5 Course Title Purposive Communication Rev. No. 3 Page 4 of 9

PEO10
PROGRAM OUTCOMES (PO)

PEO8
PEO9
PEO6
PEO4
PEO2
PEO1

PEO5
PEO3

PEO7

…
Upon graduation, the University of Southern Mindanao students must be able to:
a) Articulate and discuss the latest development in the specific field of practice.      
b) Effectively communicate orally and in writing using both English and Filipino      
c) Work effectively and independently in multidisciplinary and multi-cultural teams.     
d) Act in recognition of professional, social and ethical responsibility      
e) Preserve and promote "Filipino historical and cultural heritage"      
f) Participate in the generation of new knowledge in research and development projects.      
NOTE: Minimum PO’s shall come from the PSG/CMO of the program if applicable. Other additional PO’s may come from consultations with constituents and stakeholders.

POm

POw
POh
POd
POb

POn

POu
POo
POg

POp
POq

POx
POk
POa

POy
POe

POv

POz
POc

POs
POt
POr
POf

POj

POl
POi
COURSE OUTCOMES (CO)

Upon passing this course, the students must be able to: Course Alignment to Program Outcomes I

CO 1 Appreciate how cultural and global issues affect communication I

CO 2 Describe cultural and global issues affecting communication through a multimedia presentation I

CO 3 Show cultural and intercultural awareness and sensitivity in communication of ideas I

CO 4 Summarize the principles of academic text structure I

* Level (follow the legend used in the most relevant PSG/CMO)

[I] = Introductory. This introduces the student to the Program Outcome [E] = Enabling. This enables the student to attain the Program Outcome [D] = Demonstrative. This demonstrates the student's attainment of the
(PO). (PO) Program Outcome (PO)

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 UNIVERSITY OF SOUTHERN MINDANAO
Course Number GE 5 Course Title Purposive Communication Rev. No. 3 Page 5 of 9

COURSE LEARNING PLAN

Intended Learning Outcomes Aligned Time Course Content Teaching & Learning Activities Learning Assessment Suggested Readings
(ILO) to CO: Frame (Topics) (TLA) Materials Tasks (AT)
By the end of the learning experience*, (Week) Teaching Learning
students must be able to: Activities Activities
1.1 Recall the vision, mission, Orientation on Classroom Lecture Discussion PPT Quiz Student Manual
UQPS of the University as well and University as well as Presentation USM Code
CO1 1
as PEO, PO and CO. Grading System, PEO, PO
and CO
2.1 Identify the principle/s of Developing Effective Lecture Discussion; Workbook; Quiz Elements of Effective
effective communication Communication Skills Group Activity; Videos; Oral Communication by R. Chase and
present in different situations Controlled PPT Presentation S. Shamo (2013)
Simulation Presentation (Finding
CO1 1 Samples of
Models of
Communication
in Various
Locations)
3.1 Define globalization and Communication and Lecture Discussion Workbook; Quiz Flight from Conversation by
intercultural communication Globalization Reading Videos; Oral Sherry Turkle
3.2 Differentiate the variations of  Intercultural Assignment PPT Presentation
English used for Communication Presentation (Use of English and Englishes in the
communication in varied
CO1  World Englishes Culturally Philippines: A World Englishes
countries
CO3
2  Culturally Sensitive Sensitive and Approach to MTBMLE by Isabel P.
3.3 Demonstrate the use of and Bias-Free Biased-Free Martin
culturally sensitive and bias- Language Language in
free language the Context of A Guide to Bias-Free
Their Field) Communications
https://academicaffairs.ucsd.edu/
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 UNIVERSITY OF SOUTHERN MINDANAO
Course Number GE 5 Course Title Purposive Communication Rev. No. 3 Page 6 of 9

_files/aps/adeo/Article_Guide-
to_Bias-
Free_Communications.pdf
4.1 Identify the differences Varieties and Registers of Lecture Discussion Workbook Quiz About Language Register in
among types of registers Spoken and Written Group Activity Video Clips Multimedia and English
4.2 Compare and contrast formal Language Home Work PPT Oral by Shair Youssef
and informal as well as spoken  Formal and Informal Presentation Presentation https://celsalanguages.
and written language Registers (Comparison wordpress.com /2015/01/29
registers CO1
3  Spoken and Written and Contrast of
CO2 Language Varieties Formal and Register, Genre, and Style
Informal as well by D. Biber and S. Conrad (2009)
as Spoken and
Written
Language
Registers)
5.1 Differentiate the denotative Evaluating Messages and Lecture Discussion Workbook Quiz
and connotative meanings of Images Group Activity PPT Multimedia and
CO1
symbols and texts 4 Seat Work Presentation Oral
CO2
5.2 Classify common signs and Presentation
symbols according to their use
6.1 Identify modes of multimodal Communication Aids and Lecture Discussion Workbook Multimedia and Communicating at Work:
literacy and types of Strategies Using Tools of Demonstration Group Activity PPT Oral Strategies for Success in Business
multimodal texts Technology Supervised Presentation Presentation and the Professions by R. Adler,
6.2 Demonstrate ways of creating  Multimodal Literacy Activity Reading J.M. Eimhorst, & K. Lucas (2012)
multimodal texts CO1  Modes of Multimodal Assignment
5
CO2 Literacy
 Types of Multimodal
Texts
 Creating Multimodal
Texts
7.1 Describe the role of CO1 Communication for Various Lecture Discussion Workbook Oral Recitation Sample letters, newsletters,
communication in CO2 6-7 Purposes: Public Service Demonstration Group Activity PPT Multimedia announcements,
Announcement Library Work Presentation Presentation
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 UNIVERSITY OF SOUTHERN MINDANAO
Course Number GE 5 Course Title Purposive Communication Rev. No. 3 Page 7 of 9

development and social  Communication for Video Clips advertisements, and radio and/or
change Development and Presentation video scripts
7.2 Follow procedure in Social Change
developing Public Service  Public Service
Announcement Announcement (PSA)
7.3 Present ideas persuasively
using appropriate language
8.1 Translate knowledge of
cultural sensitivity into a CO1
8 Assessment Week
multimodal presentation CO2
using appropriate language
CO1
All ILOs covered in Midterm 9 MIDTERM EXAMINATION
CO2
9.1 Describe the role of Communication for Work Lecture Discussion Workbook Quiz Samples of application letter and
communication in the Purposes Demonstration Seat Work PPT Written resume
workplace  Communication in the Guided Writing Presentation Assessment
CO4 10-11
9.2 Demonstrate written Workplace
communication skills  Application Letter and
necessary in the workplace Resume
10.1 Identify the rules and Writing Academic Paper Lecture Discussion Workbook Quiz Samples of Project Proposal
conventions of academic  Defining Academic Demonstration Library Work PPT Written
paper Writing and Academic Group Activity Presentation Assessment USM Research Manual
10.2 Distinguish different Paper Guided Writing Multimedia and
academic paper genres CO4 12-14  Types of Academic Oral APA 6th Edition
10.3 Demonstrate the use of Writing Presentation
appropriate registers in  Capsule Proposal
composing an academic Writing
paper
11.1 Show the use of Communication for Various Lecture Discussion Workbook Written Sample texts (inquiry letter,
appropriate registers in Purposes Demonstration Seat Work PPT Assessment police reports, political
asking information through CO2 15-16  Obtaining, Providing, Library Work Presentation Oral speeches, letters of
Letter of Inquiry/Response to and Disseminating Video Clips Presentation appreciation)
Queries Information
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Course Number GE 5 Course Title Purposive Communication Rev. No. 3 Page 8 of 9

11.2 Show the use of  Persuasion and

registers, tone, facial Argumentation
expression, and gestures in
delivering an
extemporaneous speech on
social, environmental or
political issue
12.1 Demonstrate the use of
appropriate registers in
CO3 17 Assessment Week
persuading an audience
through a project proposal
All ILOs covered in the Course 18 FINAL EXAMINATION
* any interaction, course, program, or other experience in which learning takes place (https://www.edglossary.org/learning-experience/).

Textbook/References
[1] (Textbook/reference following APA format)
[2] (Textbook/reference following APA format)
…

Course Evaluation
Course Outcomes (CO) Assessment Task Addressing CO Weight (%) Satisfactory Rating Target Standard
CO 1: Appreciate how cultural and global issues affect
Oral Presentation 100 Rubric 4 60% of the class achieve rating of 4
communication
CO 2: Describe cultural and global issues affecting communication
Multimedia Presentation 100 Rubric 4 60% of the class achieve rating of 4
through a multimedia presentation
CO 3: Show cultural and intercultural awareness and sensitivity in
Written Assessment 100 Rubric 4 60% of the class achieve rating of 4
communication of ideas

CO 4: Summarize the principles of academic text structure Multimedia and Oral Presentation 100 Rubric 4 60% of the class achieve rating of 4

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 UNIVERSITY OF SOUTHERN MINDANAO
Course Number GE 5 Course Title Purposive Communication Rev. No. 3 Page 9 of 9

Grading System

Classroom Policies

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