ISAAC, Patricia Claire G.

Reflection No. 1 – Marketing Research

THE ELUSIVE GREEN CONSUMER

Everyone in this world is concerned about the environment. Our country is increasingly
encouraged to do “Go Green”, to do our part in making the world a healthier and eco-friendly
place. Green marketing is one of the best way or strategy that is designed to promote products and
services on environmental factors or awareness. I agree with the author that companies must
consider the five actions. Social Influence occurs when one’s emotions or opinions are affected by
others. It is good that they created an informational campaign that highlighting the Grass cycling
would return valuable nutrients to the soil, protect the lawn, and help the soil retain moisture.
Shaping good habits role is to break bad habits and encourage good ones. The use of disposable
spoon/forks and cups are the most common one especially employees. Companies can use features
which can eliminate the negative habits. There should be practice wherein you use your own
utensils and clean it after. Third action is leveraging the domino effect. This is one strategy to
encourage consumers to form a desirable habit/s that can create a good spillover to other people.
There is a negative spillover too. That is why we need to leverage the domino effect. In deciding
whether to talk to the heart or the brain, for my opinion, I suggest that they should talk to both
heart and brain. This is how the companies communicate with the consumers with an extensive
influence to adoption of sustainable behaviors. People would likely to engage with positive ones.
Once the person engage with negative things, it would be a problem that they will not communicate
to the person they are talking to.

The “Making sustainability resonate” is the part in the article that struck me the most. I
agree that Companies need to understand the needs and wants of their target markets along with
their behavioral change and tailor their strategies. Green consumers is the one who avoids products
that are likely to endanger the health of the consumer or others. Basically Green consumers are the
leaders to make the world an eco-friendly place and protect it from danger. To make it successful,
consumers should practice the basic strategies which are economically viable, environmentally
sound, and socially responsible. Green consumers are also generating both private and public
benefits as it reduces total pollution and improves the ambient environmental quality.

I suggest that all people should continue to use eco-friendly products because these are
products that do not harm the environment, whether in their production, use or disposal. Eco-
friendly can be good in the environment. It cannot cause or affect any harm for the environment.
There is a lot of advantages in using the eco-friendly products which can save the mother earth.
The air we breathe and the land we live on is deeply harmed by pollution and toxins; the companies
that manufacture eco-friendly products steer clear of these things by using things like solar power
to run their plants.