Course Syllabus
course unit title
course unit code
type of course unit (compulsory,
optional)
level of course unit (e.g. first, second
or third cycle; sub-level if applicable)
year of study (if applicable)
semester/trimester when the course
unit is delivered
number of ECTS credits allocated
name of lecturer(s)
learning outcomes of the course unit
mode of delivery (face-to-face, distance
learning) 8
prerequisites and co-requisites
recommended optional programme
components 9
course contents
recommended or required reading
planned learning activities and teaching
methods
assessment methods and criteria
language of instruction.
work placement(s) 10
Business Planning
IP_WS
Optional
Third year, Bachelor
Winter semester
3 ECTS
Dr. Christian Vohradsky
Upon successful completion of this course, students will be
able to:
1. Identify suitable paths to small business ownership.
2. Develop a feasibility study of the strengths and
weaknesses of the proposed business opportunity.
3. Demonstrate the ability to design and produce a
detailed written business plan.
4. Demonstrate the ability to create and deliver an effective
oral presentation of the new venture business plan.
face-to-face
basic knowledge in management, marketing and finance
furnished on student request
- Discovering entrepreneurial opportunities
- Business Plan: Introduction, Sample Case and General
Outline
- Competitive advantage of small businesses
- Paths to Small Business Ownership
- The New Venture Business Plan
- Role, need and preparation of the business plan
- Developing the details of the business plan
- Finding sources of financing
- Preparing a targeted presentation
- Preparing a targeted pitch
- Harvard (2007): Creating a Business Plan: Expert
Solutions to Everyday Challenges, Harvard
Business School Press
- Ford et al. (2007): The Ernst & Young Business
Plan Guide, John Wiley & Sons
- Sahlmann (2008): How to Write a Great Business
Plan, Harvard Business School Press
- Brown (2015): Writing A Business Plan that Works:
Create a Winning Business Plan and Strategy For
Your Start-up Business, CreateSpace
presentations, open class discussions, team work,
individual team coachings, readings
written business plan, presentation and pitch
English
none
8
Indicate whether the course is delivered face-to-face or through distance learning (or a combination of both)
9
Indicate any courses (programme components) that are recommended to students beyond their compulsory curriculum to allow them to
complement their study programme
10
Indicate if the course consists of / contains a compulsory or optional work placement