Name :Noman Ali

User Id mc190402040

Assignment No.1

Mgt301

Solution

Q1.

I think Sapphire has societal marketing concept adopted as per the given scenario because the

societal marketing concept holds that the organization should determine the needs, wants, and

Interests of target markets. It should then deliver the desired satisfactions more effectively and

efficiently than competitors in a way that maintains or improves the consumer’s and the societies

well being.

Q2.

The other benefits you think Sapphire could achieve by adopting this marketing orientation

philosophy are as follows.

• Demand for a product exceeds the supply.

• The organization must be good at tracking down the interested buyer and selling them on

product benefits.

• Focused Marketing Increases Sales and Income.

• Market Orientation Increases Customer Satisfaction and Loyalty.

• Customer-Directed Marketing Increases Market Share.

Customer Focused Marketing Fosters Product Innovation.

• Customer Feedback Leads to Continuous Improvement of Efficiency and Effectiveness.

• Happy Customers Also Make Happy Employees.