ASSIGNMENT FOR MANAGERIAL ECONOMICS

Each group will select one product or service and work on the following factors

A study of the product/service has to be made in the context of the relevant industry it falls under
both in the global context as well as the local Indian context using the following framework.

GLOBAL ENVIRONMENT:

Total size – Demand and Supply

FEATURES:
Market Structure and major market
MARKET CHALLENGES:
shares
STRUCTURE
 Cost
MARKET SHARES  Pricing
 Potential Profit
LOCAL ENVIRONMENT: DEMAND DRIVERS  Competition
 Impact of Business Cycle
Total size – Demand and Supply MAJOR COSTS  Product/Service
obsolescence
Market Structure and major market
 Impact of Government
shares Policy
Impact of Business
Cycle

After a brief account of the above factors, you may highlight a very unique feature about the product
with reference to any one of the above. For example it could be a pricing strategy or marketing strategy
or impact of government policy etc.

You would need to use concepts studied in Managerial Economics.

The Assignment should be in a word document. It should not exceed a total of 5 pages including charts
and diagrams (normal margin, Times New Roman, 12 font size with no spacing).

The assignment has to be uploaded on August 12, 2019 at 11.59 pm in the link provided.

A thorough plagiarism check will be done and cases detected will be severely penalized. You may refer
to material and indicate list of references. Make sure that references are authentic. Please use your
own words and DO NOT COPY PASTE even if you are citing the reference.
HHI

1.) Tea industry background

Abstract/ice breaker

2.) India as well as Global: Tea industry analysis market size/structure/ comparison of different
companies/ Tata company specific
Features: Tata Specific Tea: Demand drivers/ Major costs

3)