Professional Documents
Culture Documents
Anil Dhirubhai Ambani Group: Reliance Communication
Anil Dhirubhai Ambani Group: Reliance Communication
1
INTRODUCTION
The Late Dhirubhai Ambani dreamt of a digital India — an India where the common man
who single-handedly built India’s largest private sector company virtually from scratch,
had stated as early as 1999: “Make the tools of information and communication available
to people at an affordable cost. They will overcome the handicaps of illiteracy and lack of
mobility.”
It was with this belief in mind that Reliance Communications (formerly Reliance
Infocomm) started laying 60,000 route kilometres of a pan-India fibre optic backbone.
Dhirubhai’s 70th birthday, though sadly after his unexpected demise on 6 July 2002.
wireline) and convergent (voice, data and video) digital network. It is capable of
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INDIA ’S LEADING INTEGRATED TELECOM COMPANY
Reliance Communications is the flagship company of the Anil Dhirubhai Ambani Group
(ADAG) of companies. Listed on the National Stock Exchange and the Bombay Stock
million customers.
Our business encompasses a complete range of telecom services covering mobile and
fixed line telephony. It includes broadband, national and international long distance
services and data services along with an exhaustive range of value-added services and
coinciding with the joyous occasion of the late Dhirubhai Ambani’s 70th birthday, was
can proudly claim that we were instrumental in harnessing the true power of information
and communication, by bestowing it in the hands of the common man at affordable rates.
We endeavour to further extend our efforts beyond the traditional value chain by
developing and deploying complete telecom solutions for the entire spectrum of society.
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LOOKING BACK, LOOKING FORWARD
Reliance – Anil Dhirubhai Ambani Group, an offshoot of the Reliance Group founded by
Shri Dhirubhai H Ambani (1932-2002), ranks among India’s top three private sector
business houses in terms of net worth. The group has business interests that range from
Capital Ltd) and the generation and distribution of power (Reliance Infrastructure
Limited).
private sector information and communications company, with over 100 million
wireline), convergent (voice, data and video) digital network, to offer services spanning
Other major group companies — Reliance Capital and Reliance Infrastructure — are
Few men in history have made as dramatic a contribution to their country’s economic
fortunes as did the founder of Reliance, Sh. Dhirubhai H Ambani. Fewer still have left
As with all great pioneers, there is more than one unique way of describing the true
genius of Dhirubhai: The corporate visionary, the unmatched strategist, the proud patriot,
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the leader of men, the architect of India’s capital markets, the champion of shareholder
interest.
But the role Dhirubhai cherished most was perhaps that of India’s greatest wealth creator.
In one lifetime, he built, starting from the proverbial scratch, India’s largest private sector
enterprise.
When Dhirubhai embarked on his first business venture, he had a seed capital of barely
US$ 300 (around Rs 14,000). Over the next three and a half decades, he converted this
Reliance a place on the global Fortune 500 list, the first ever Indian private company to
do so.
Dhirubhai is widely regarded as the father of India’s capital markets. In 1977, when
Reliance Textile Industries Limited first went public, the Indian stock market was a place
to participate in the unfolding Reliance story and put their hard-earned money in the
Reliance Textile IPO, promising them, in exchange for their trust, substantial return on
their investments. It was to be the start of one of great stories of mutual respect and
Under Dhirubhai’s extraordinary vision and leadership, Reliance scripted one of the
greatest growth stories in corporate history anywhere in the world, and went on to
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Through out this amazing journey, Dhirubhai always kept the interests of the ordinary
shareholder uppermost in mind, in the process making millionaires out of many of the
initial investors in the Reliance stock, and creating one of the world’s largest shareholder
families.
CHAIRMAN'S PROFILE
Ambani, 48, is the chairman of all listed companies of the Reliance ADA Group, namely,
Resources limited.
Till recently, he also held the post of Vice Chairman and Managing Director of Reliance
Anil D Ambani joined Reliance in 1983 as Co-Chief Executive Officer, and was centrally
involved in every aspect of the company’s management over the next 22 years.
the Indian capital markets. He spearheaded the country’s first forays into the overseas
convertibles and bonds. Starting in 1991, he directed Reliance Industries in its efforts to
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raise over US$ 2 billion. He also steered the 100-year Yankee bond issue for the
7
HISTORY OF RELIANCE COMMUNICATION
and communication value chain. Their products and services include infrastructure
Brief history
Reliance Communications was set up as Reliance Infocomm in 1999 and from 2000
onwards laying of optical fibers started in Maharashtra, Gujarat and Andhra Pradesh.
Reliance Infocomm was inaugurated in 2002 and first of interconnect (POI) was
established in New Delhi in same year. Also in that year, Reliance Communications
commissioned their 1st optic fiber backbone. In 2005, this company launched global
roaming facility and CDMA services. Reliance Communications was formed in 2006 and
Reliance Communications Limited founded by the late Shri. Dhirubhai H Ambani (1932-
2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. It is India's
over 36 million including close to one million individual overseas retail customers,
Reliance Communications ranks among the top ten Asian Telecom companies. Its
corporate clientele includes 600 Indian, 250 multinational corporations and over 200
global carriers and owns and operates the world's largest next generation, IP enabled
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connectivity infrastructure, comprising over 150,000 kilometers of fiber optic cable
systems in India, USA, Europe, Middle East and the Asia Pacific region. For more
information, visit:
Regarded as one of the foremost corporate leaders of contemporary India, Shri Anil D
Ambani, 48, is the chairman of all listed companies of the Reliance ADA Group, namely,
Resources.
An MBA from the Wharton School of the University of Pennsylvania, Shri Ambani is
credited with pioneering several financial innovations in the Indian capital markets. He
spearheaded the country’s first forays into overseas capital markets with international
Under his chairmanship, the constituent companies of the Reliance ADA group have
raised nearly US$ 3 billion from global financial markets in a period of less than 15
months.
Shri Ambani has been associated with a number of prestigious academic institutions in
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• Board of Governors, Indian Institute of Management (IIM), Ahmedabad
In June 2004, Shri Ambani was elected as an Independent member of the Rajya Sabha –
Upper House, Parliament of India, a position he chose to resign voluntarily on March 25,
2006.
• Voted ‘the Businessman of the Year’ in a poll conducted by The Times of India –
• Voted the ‘Best role model’ among business leaders in the biannual Mood of the
• Conferred ‘the CEO of the Year 2004’ in the Platts Global Energy Awards
• Awarded the First Wharton Indian Alumni Award by the Wharton India
Selected by Asiaweek magazine for its list of 'Leaders of the Millennium in Business and
Finance' and was introduced as the only 'new hero' in Business and Finance from India,
June 1999.
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VISION OF RELIANCE COMMUNICATION
VISION
“We will leverage our strengths to execute complex global-scale projects to facilitate
We will offer unparalleled value to create customer delight and enhance business
productivity.
We will also generate value for our capabilities beyond Indian borders and enable
Reliance Communications is now among the three most valuable private sector
companies in India, and the five most valuable telecom companies in Asia. In the current
Fiscal, Reliance Communications will spend Rs 16,000 crore to further expand and
strengthen its network coverage across India and the rest of the world.
derived from this impressive financial platform to explore and pursue any significant
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Reliance Communication’s One India, One Tariff plan allowed millions to connect across
India at just one rupee a minute. The company was the first one to break the Rs 1,000
entry-barrier with the launch of the lowest-cost classic brand handset at Rs 777.
As per its expansion plan, Reliance Communications will have the single largest wireless
network in the world, covering over 900 mn Indians or more than 15% of the global
population. It will cover 23,000 towns or every single Indian habitation with a population
of over 1,000. Reliance Communications will cover almost 100% of all rail routes,
every day. It will also cover almost 100% of all national highways, and 84% of all state
highways, giving millions of users the power to talk, text, surf, play, chat or simply stay
in touch across nearly the entire length of India's 2,00,000-km-long road network.
Having achieved tremendous growth, the main challenge for Reliance Communications is
to improve quality of service and ARPU. Its enterprise business is also not in a position
to compete with the global majors. Stock market valuations may boost the fortunes of an
entrepreneur, but Ambani needs to address the issues faced by the growing mobile
customer base, especially in India, where bureaucracy takes pride in checking the
businessman.
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CORPORATE PROFILE
Organizations, like individuals, depend for their survival, sustenance and growth on the
support and goodwill of the communities of which they are an integral part, and must pay
back this generosity in every way they can... This ethical standpoint, derived from the
vision of our founder, lies at the heart of the CSR philosophy of the Reliance – ADA
Group.
While we strongly believe that our primary obligation or duty as corporate entities is to
our shareholders – we are just as mindful of the fact that this imperative does not exist in
isolation; it is part of a much larger compact which we have with our entire body of
We evaluate and assess each critical business decision or choice from the point of view of
diverse stakeholder interest, driven by the need to minimize risk and to pro-actively
For us, being socially responsible is not an occasional act of charity or that one-time
ongoing year-round commitment, which is integrated into the very core of our business
Because we believe that there is no contradiction between doing well and doing right.
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Board of Directors
• Prof. J Ramachandran
• Shri A.K.Purwar
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ORGANIZATIONAL SET UP
CHAIRMAN
SENIOUR V.P
V.P
GM
DGM
AGM
SENIOUR MANAGER
MANAGER
DUPTY MANAGER
ASST. MANAGER
MANAGEMENT TRAINING
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Code of Conduct
governance best practices to ensure that they reflect global developments. It takes
feedback into account, in its periodic reviews of the guidelines to ensure their continuing
The Code of Conduct(s) and Business Policies adopted by the Reliance Anil Dhirubhai
Introduction
Every significant management decision has ethical value dimensions. Managing ethics is
and manage highly diverse values in the workplace. Attention to business ethics is critical
during times of fundamental change – times much like those faced now by businesses
like ours. In times of such fundamental change, values that were previously taken for
granted are now strongly questioned. Many of these values are no longer followed.
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what is right or wrong. To that end, RADAG Companies’ Values and Commitments are
presented here. These should be used to guide our actions in business conduct.
Background
At RADAG Companies, the issue of ethics is simple: it is a simple process that involves
defining what is right or wrong, and then doing the right thing. Ethics Management at
values and ensuring that corporate and individual employee behaviors epitomize those
values. We at RADAG Companies believe that any business conduct can be ethical only
when it rests on the nine core values of Honesty, Integrity, Respect, Fairness,
these high values have long been building principles for RADAG Companies. These
values are not to be lost sight of by anyone at RADAG Companies under any
circumstances irrespective of the goals that are intended to be achieved. To us, means are
as important as the ends. Though the deeper significance of these values for us cannot be
captured in words, a brief description of what we really feel about these virtues is
outlined below:
Honesty
We are committed to be truthful in all our actions. We strive to be honest and forthright
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Integrity
RADAG Companies insists on honesty, integrity and fairness in all aspects of its business
and expects the same in its relationships with all those with it does business. There exists
a clear vision and picture of integrity throughout RADAG Companies. Our reward and
promotion systems are aligned with this vision of integrity. Upholding the RADAG
Companies reputation is paramount. We are judged by how we act. Our reputation will be
upheld if we act with integrity in all our dealings, even at a personal level, and we always
do what we think is right at all times. We say what we mean, and deliver what we
promise, and promise to stand for what is right. We always honour all our commitments.
Respect
We are committed to treat everyone fairly and with respect and dignity. We appreciate
and value the skills, strengths, and perspectives of our diverse workforce. We request the
Fairness
RADAG Companies is firmly committed to fairness and objectivity in all its action and
interactions. Justice and fairness imbibed in the Organization’s fabric ensure procedural
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Purposefulness
RADAG Companies sees its activities in terms of higher purposes and ideals. This
Trust
Responsibility
Our employees are expected to demonstrate highest levels of personal responsibility and
continually affirm that they are responsible to themselves for the pursuit of excellence. At
are committed and enthusiastic to assume responsibility for actions for the organization.
Citizenship
every conceivable way in the progress and integrity of India. We are committed to obey
all the law s of India and the countries in which we do business and to do our part to
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Caring
Compassion, sharing and kindness are values that we try to inculcate in our decision
making process to achieve fairness. It is imperative that each one of us gets intensely
driven from the heart towards upholding of these values in our day to day conduct. This
initiative will further stimulate the creation and maintenance of a highly ethical work
environment.
Commitments
Background
A firm belief that every RADAG Companies team member holds is that the other
person’s interests count as much as his / her own. It is not surprising that RADAG
Companies has always been able to strike a mutually profitable equilibrium with ease
while interacting with diverse internal and external stakeholder groups. RADAG
Companies strives to make the good of these diverse stakeholder groups as part of its
good. RADAG Companies recognizes that maintaining the trust and confidence of all its
stakeholders is crucial to its continued growth and success. We are aware that a company
must be an integral part of the society in which it operates: that it must fulfill a number of
substitute to being right. We seek success by being sensitive and alive to the interests and
concerns of others in the society, and by working constructively with them to find
solutions of mutual benefit. In pursuit of these values outlines above, we are committed
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Commitment to Stakeholders
In all our relationships we demonstrate our steadfast commitment to all our stakeholders:
Our employees
RADAG Companies recognize that its commercial success depends on the full
commitment of all employees. We are committed to respect the human rights of our
employees. We strive to treat our employees with honesty, just management, due dignity
and fairness. We are committed to provide our employees with a good, safe and healthy
promotes the development and best use of human talent. It encourages the involvement of
employees in the planning, direction and fair appraisal of their work. The employees are
also encouraged to participate in the application of these ethics and values within the
company.
Our customers
delivered on time, at a fair price. RADAG Companies strives to win and maintain
customers by developing and providing products and services which offer value in terms
of price, quality, safety and environmental impact, which are supported by the requisite
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Our environment
participant reflecting all aspects of good corporate citizenship. RADAG Companies are
committed to achieving the global standards of health, safety and environment. RADAG
Companies works with its community by volunteering and supporting education, medical
Our shareholders
We are committed to pursuing sound growth and earnings objectives and to exercising
prudence in the use of our assets and resources. Enhancing shareholder value remains the
prime driving force of RADAG Companies’ business and financial decisions. We will
ensure our success by satisfying our customers and increasing shareholder value.
We are committed to truthful disclosure of all material facts and the regular and timely
We are committed to fair competition and the sense of responsibility required of a good
customer.
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The government
RADAG Companies are fiercely patriotic company and is enthused and proud to be a
Ethics Management
underscore our commitment to ethical conduct throughout our Company. It is a key part
RADAG Companies: Code of Ethics and Business Policies are applicable to: all
suppliers, contractors and agents. Applicability of the code and policies to other
All employees should adopt and accept the code and policies with immediate effect. A
letter containing an affirmation / undertaking to that effect will be kept on record from
each employee in and above the management cadre. This will be a one-time requirement.
Such acceptance of the code and the policy will be considered as an automatic
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appointment. Refusal by an employee to accept this policy/code will lead to his/her
dismissal.
Step 2: Disclosure
Every person covered under this code shall submit, no later than fifteen days from the
date of the acceptance letter as explained in step 1, to the Ethics Office all the
information required for the implementation and enforcement of the Code of Ethics. This
Every person covered under this code shall file, before each January 1, with the Ethics
Office: · an affirmation of personal compliance with Code of Ethics and Business Policies
in the preceding year, and · a statement listing all his potential conflicts of interest as
defined in the Code of Ethics, or if there are none, a statement to that effect. · the duly
filled questionnaire on ethics compliance; and · the duly filled information disclosure
forms.
1. Employees are urged to resolve all conflicts of interest and violations of the policy by
self-regulation.
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2. Ethics Office will use information collected from the disclosure and annual report
process and if required obtain additional information to ensure that no conflict of interest
4. For current year (2006), all conflicts of interest and violation of the policy will be
policy / code.
All actual / existing conflicts of interest and violations of the code should be promptly
of, and discuss questions about, each actual or potential conflicts and violations of the
policy with the Ethics Office. Each actual or potential conflict of interest or violation of
policy should be reported promptly with full disclosures to the Ethics Office as soon as
the conflict/violation arised. Employee must also note the conflicts/violation in his/her
annual business ethics report. Requests for a conflict of interest and violation of policy
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interest, a description, in general terms, of the proposed outside activities to be performed
by the employee, including the name, product lines, and market of the outside company
proposed level of the employee’s involvement in, or proposed position to be held with,
consultant, advisor). Any other details in respect of an actual or potential violation of the
the code, management should notify the employee of the decision in writing. When the
the Ethics Office should promptly resolve the matter by initiating the actions that lead to
to the extent necessary to protect the Company’s interest; principles of natural justice
would be applicable to the decisions and review processes of the Ethics Office.
awareness and sensitivity to key ethical issues. While strongly recommending that
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employees err on the side of the caution, to begin with, here are some practical ways to
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PRODUCTS AND SERVICES
MOBILE
Reliance PCO
28
OTAF – Over The Air Fulfillment
29
Mobile : CDMA | GSM BlackBerry
Wireless Phone Office Centrex E1DID
Wireless Terminal One Office Duo
BlackBerry Audio Conferencing
Roaming Reliance PCO
BroadNet Toll-Free ITFS
Reliance Landline Broadband
Reliance Netconnect Business Broadband
R World : CDMA |
Internet
GSM Leased Line IPLC
Reliance Global Call Ethernet Leased Lines
Reliance Passport Virtual Private Network
Reliance IPTV
(VPN)
Common Service Center Wireless Data VPN
Video Conferencing
Internet Data Center (IDC)
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Mobile :
CDMA
Prepaid
Reliance Mobile postpaid plans are 'designed to fit' your calling needs. If you are looking
for some great tariffs, we are sure to have one appropriate for you. You can choose your
Local Plans
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Intra circle
On Net 0.5 0.05 0.49 0.5 0.50 0.15 Onnet
Mobile
=0
0.50
Onnet
others
@ .50p
Cell 0.5 1 0.49 0.5 0.50 0.8 0.50 0.50
Fixed 1 1 0.49 0.5 0.50 1.2 0.50 0.50
Inter circle
On Net 1.5 1.5 1.5 1.5 1 1.5 Onnet
Mobile
=0
1.5 Onnet
others
@ Re.
1
Cell 1.5 1.5 1.5 1.5 1 1.5 1.5 1
Fixed 1.5 1.5 1.5 1.5 1 1.5 1.5 1
International
US, Canada,Fixed Lines
in
6.40 6.40 6.40 6.40 6.4 6.40 6.40 6.40
Europe,Australia,Newzea
land and South East Asia
Mobile phones in
Europe,
SAARC,Gulf,Middle 9.19 9.19 9.19 9.19 9.19 9.19 9.19 9.19
East,UAE,Africa and
Rest of the world.
Bissau,Nauru,Norflok
island,Sao
Tome,Sakhalin,Solomom 40.0 40.0
40.00 40.00 40.00 40 40.00 40.00
n 0 0
Island,Tokelau,Tuvalu,V
anuatu
Rate /SMS(164
characters)
Local SMS 1 1 1 0.5 0.5 1 1 0.5
National SMS 2 2 2 2 1 2 2 1
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International SMS 5 5 5 5 5 5 5 5
Roaming Rates
Local
Onnet 1 1 1 1 1 1 1 1
Off net 1 1 1 1 1 1 1 1
Landine 1 1 1 1 1 1 1 1
Post paid
monthly rents, or the shock of running up huge bills. Our prepaid plans are specifically
designed to suit each and every budget. We offer a wide choice of plans with economical
tariff rates.:
Basic Plan:
Tariff
All Local Calls Rs. 0.99
All STD Calls Rs. 1.50
All Incoming & Local Outgoing calls Rs.1.00
Roaming
All STD Outgoing calls Rs.1.50
New Tariff
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USA, Canada, Fixed lines in Europe, Australia, Rs.6.00 per Rs.6.40
National Roaming :
SMS 51234.
Reliance Netconnect.
Get connected to the Internet instantly and experience high speed access of up to 144 Kbps,
even while you're on the move. With RIM Prepaid's revolutionary Reliance Netonnect.
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Reliance Netconnect has no rental, Just usage charge.
A 80,000 km seamless, pan-India fibre optic backbone ensures a congestion free network
and almost zero call drops, in addition to superior voice clarity in every corner of the
country.
Reliance Communications Limited reserves the right to withdraw and or alter any of the
terms and conditions of this offer at any time without prior notice. For circle definition click
here. This brochure contains information for the Guidance of customers without creation of
GSM
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Reliance Mobile is the only operator in the country with CDMA and GSM dual
technology. Our next generation GSM network lets you enjoy seamless coverage across
India and unleashes a world of endless possibilities. Beyond calling and messaging, it lets
you e-mail, MMS, download videos, get live cricket scores, listen to music of your
choice, blog and even surf the Net. All this made vey simple, flexible and convenient to
So let's get started and explore our unparalled services that will bring alive your
& Local
Outgoing
Roaming calls
All STD Rs.1.50
Outgoing
calls
Local Rs.1.00
Application Rs.3.00
SMS
National Rs.1.50
international Rs.5.00
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USA, Canada, Fixed lines in Europe, Australia, New Rs.6.40 per min.
Zealand
Mobile phones in Europe, Bangladesh, Bhutan, Maldives, Rs. 9.19 per min.
BLACK BERRY
BlackBerry® from Reliance Mobile is empowered with a smart CDMA technology that
allows faster downloads of emails and attachments, faster internet browsing, instant
chats, and much more. Whether you are a working executive, a student, a professional or
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Easy communication with colleagues, friends and family:
Experience clarity and reach on through the Reliance network across 15, 000 towns and 4
lakh villages as well as key national highways and major railway routes in India on
BlackBerry® .
Sending/receiving e-mails:
With the BlackBerry® from Reliance Mobile , you can easily send/receive pop3 enabled
Communicate with your colleagues through an easy mode of SMS & MMS
Instant messaging
You shouldn't have to quit chatting just because you're away from your computer. now,
you can stay in touch with all your Im contacts just about anytime on Yahoo!®
Reliance Mobile smartphone you'll find many of the same desktop instant messaging
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You can organize your work and schedule your activities easily with a BlackBerry®
include:
calendar
address book
task list
memo pad
calculator
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RESEARCH METHODOLOGY
A Research Design is the framework or plan for a study which is used as a guide in
collecting and analyzing the data collected. It is the blue print that is followed in
completing the study. The basic objective of research cannot be attained without a proper
research design. It specifies the methods and procedures for acquiring the information
needed to conduct the research effectively. It is the overall operational pattern of the
project that stipulates what information needs to be collected, from which sources and by
what methods.
RESEARCH PROBLEM
RESEARCH OBJECTIVE
• To know the demand of RCom bundle offer along with LGRD 3000 and 6100
sims/product
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• To study the effect of irregular supply on the sale of the product
SUB OBJECTIVE
• To compare the Airtel and Tata indicom Bundle offer with RDLG
3000, 3500 & 6100 for analyzing the status of RCOM Bundle Offer
INFORMATION REQUAREMENT
Complete Price structure of RCom, Airtel & Tata Indicom offer which includes
• Discount Offered
• Schemes offered
• Service Tax
SOURCES OF INFORMATION
• Secondary Data
• Internet
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• Retailers
• Distributor
• Sales Executives
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FINDINGS
Strength Weakness
• Network Mobile
Opportunity Threat
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PROBLEM BEING FACED
Competitors
Customer Satisfaction
Retailer Satisfaction
Increase in Sale
Sales Promotion
44
Conclusion
Indian economy is an emerging one and is growing very fast at the average GDP rate 8-
provides new players are coming who will necessarily intensify the competition. New
products and new schemes are being offered by the telecom service providers. The need
for large information capacity has grown tremendously due to the demand of real time
system and telecom has undoubtedly emerged as the most important industry in India.
Indian telecom companies are putting in their best offer to rope in major telecom
operators of the world e.g. Vodafone, Aircel and MTN etc. are playing their role in
synergy with the operation of the Indian companies. Process of acquisition and merger
are in process and future will be only for those companies who have an edge over others
in the field. Service provided and the better quality of network etc. is provided at
affordable cost. In this process of competition it is assumed that only those companies
will survive who adopt suitable market strategy and technology innovation and up
RCOMM cellular ltd. An Anil Ambani Group of cos. Is very fast catching up with the
market by providing cheaper calling rates. The market strategies adopted by its
executives are bearing fruits and the company although being the Second one to enter the
market of Delhi has found a suitable niche and recognition in the consumer. But this is
not a thing for self contentment as the survey reveals that in network, service and
distributor, its place is very far behind to other competitors viz. Airtel, MTNL, and Tata
45
indicom etc. so to withstand the competition resources mobilization and technological
innovation on the part of cos. To upgrade its quality of network and services is urgently
called for.
Market access and growth is alright but the improvement of quality on the above counts
Retailers Finding
All the retailers are dealing in all services i.e. providing Recharge Voucher, SIM, and
Tariff Voucher of all the cellular service companies present in Delhi zone. Also most of
Satisfaction: -
Most of the retailers i.e. around 74% of respondents are satisfied with RCOMM brand,
10% of them push RCOMM brand to the customer and rest 16% retailers are not satisfied
with RCOMM brand due to claim pending and the distributor. The retailers don’t get
schemes communicated in time by distributor and distributor does not provide RCV & e-
Top properly.
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Problems: -
Around 15% of the respondents that there is network problem with RCOMM, on the
other hand they found its competitors viz. Airtel, BSNL, TATA indicom network
Around 16% retailers which are under puja enterprises distributor projected
problem with distributors. They don’t get schemes communicated in time by distributor
Most of the retailers ensnared that they are supported by the companies’ personnel &
companies’ helpline.
Claim process:-
In case of RCOMM process is be claimed very belatedly i.e. almost 77% of the cases take
60-90 days, where as in case of Airtel most of the i.e. 88% is being finalized in time limit
0-30 days.
The claim process services of other competitors viz. AirCel, Smart, & Tata Indicom are
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Bibliography
Web
• www.RELIANCE COMMUNICATION.com
• www.google.com
• www.wikipedia.org
• www.yahoo.com
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