Brand Presentation

Cycle Meeting – Quarter 4

Darif - Brand performance

Dec’16 Dec’16 Dec’15

YTD Incremen
YTD YTD Growth
tal PCPM
Target Achieved Achieved 36%
7038
343 lacs 290 lacs 212 lacs
Darif - Brand performance
50
45 44
41 42
40 39 39 39
36 35 35 35
35 34
32 32 32 31 30
30
24 25 Target
25
Achievement
20 Secondary
15
10
5
0
April May June July Aug Sept Oct Nov Dec
Darif - PCPM progression
PCPM progression x 1000

35 31
29 28 28
30 26 25 25
25 20 21
20 16
15
10
5
0

Last year April`16 May`16 June`16 July'16

Aug'16 Sept'16 Oct'16 Nov'16 Dec'16

YTD Target
Brands
PCPM PCPM
Darif 26k 30k
Regusol - Brand performance

YTD june YTD june

Ach% PCPM
`16 Target `16 Target
57% 5k
32.7 lacs 18.6 lacs
Darif - Region wise performance
RANK REGION MR YTD Target Jun'16 YTD Ach Jun'16 ACH % PCPM
1 CHENNAI 16 16.55 15.51 94 32312

2 CUTTACK 15 18.56 14.20 77 31549

3 DELHI 19 15.24 17.02 112 29858

4 LUCKNOW 12 11.09 9.82 89 27278

5 PUNE 8 6.38 5.18 81 21602

6 INDORE 9 5.91 5.37 91 19887

7 GUWAHATI 7 3.79 3.96 104 18868

8 KOLKATA 13 8.63 5.74 67 14722

9 MUMBAI 13 7.50 5.37 72 13782

10 HYDERABAD 11 5.83 4.11 71 12464

Chennai is the Number 1 region with highest PCPM of 32k.
Targeted PCPM required is 50 k
 Darif - PCPM Progression
Month-wise PCPM progression
0.25
0.23
0.23
0.22
0.21
0.2 0.18
0.18
0.17
0.15
0.14

0.1
0.09

0.05

0
April`16 May`16 June`16
Mumbai Pune Indore
Values in Lacs
 Below par performers
MR Name HQ YTD Dec 15 PCPM YTD Dec 16 PCPM PGR

VIVEK P VIJAYAN & ALJO BABY TRICHUR-UR 0.63 0.82 0.19

JITHEESH J A TRIVANDRUM-UR 0.02 0.80 0.78
RIYAS A V TIRUR-UR 0.47 0.72 0.25

SUSHANT KUMAR, ADIL, RAHUL

SINGH PATNA-UR 0.50 0.67 0.17
SREEJITH V P COCHIN-UR 0.40 0.63 0.23

GAURAV RAVINDRA YEOLE NASHIK-UR 0.40 0.54 0.14

ANKUR KUMAR RAIPUR-UR 0.36 0.53 0.17
ASHOK KUMAR R ALLEPPEY-UR 0.45 0.52 0.07

MANSOOR P & ANU N S CALICUT-UR 0.38 0.47 0.09

DILIP AWASTHI AGRA-UR 0.19 0.47 0.28

BISHWAJEET DUTTA, SAURABH

PANDEY, LALIT TRIPATHI LUCKNOW1-UR 0.35 0.46 0.11
KRISHAN KUMAR JHA DARBHANGA-UR 0.49 0.44 -0.06
Below par performers
YTD Dec 15
MR Name HQ PCPM YTD Dec 16 PCPM PGR
MUHAMMED ANSHEER
T KANNUR-UR 0.39 0.43 0.04
AMIT KUMAR SHIT RANCHI-UR 0.36 0.43 0.07
DURGESH KUMAR
DUBEY VARANASI-UR 0.14 0.42 0.28
MINHAJ SAQUIB & SIVA
SAHOO CUTTACK1-UR 0.44 0.42 -0.02
JAVAID UMAR SHAH SRINAGAR-UR 0.30 0.37 0.07
JAYAKRISHNAN K G KOTTAYAM-UR 0.35 0.36 0.01
YELLALA SANDEEP
REDDY, P PHANI
KUMAR, SURESH
GARISHE HYDERABAD1-UR 0.18 0.35 0.17

SANJEEV KUMAR SINGH PURNEA-UR 0.25 0.34 0.09

ATUL MISHRA THANE-UR 0.22 0.34 0.11
VACANT MORADABAD-UR 0.33 0.33 -0.01
KRISHAN GOPAL
KAPOOR JALANDHAR-UR 0.16 0.32 0.16
AMAN KUMAR MUZAFFARPUR-UR 0.34 0.32 -0.02
PRASHANT BALIRAM
JADHAV & DEEPAK
KUMAR PUNE1-UR 0.22 0.32 0.10
 Market Competition

Gain /
Company
Brands Val Lacs % MS Loss of % GR
Name
MS
DARIFENACIN 1,989 3.85 -0.09 18.43
DARITEN OD Ranbaxy 713 35.85 4.85 36.97
DARIF Alembic 469 23.55 -1.50 11.33
DARILONG Sun 420 21.13 -3.25 2.63
VESIGARD Cipla 224 11.28 -0.32 15.20
DERITAS Intas 163 8.18 0.21 21.69

IMS May`16
 Market Competition
Gain /
Company
Brands Val Lacs % MS Loss of % GR
Name
MS
SOLIFENACIN 3,448 6.67 1.09 44.96
SOLITEN Ranbaxy 1,735 50.32 -6.58 28.19
BISPEC DRL 780 22.61 -0.70 40.66
SOLICEPT Lupin 516 14.96 -1.78 29.58
SOLIACT Cipla 202 5.87 5.87 999.00
REGUSOL Alembic 93 2.69 2.69 999.00
VESIACT FTS 74 2.14 -0.92 1.55
FLOSLO Intas 48 1.41 1.41 999.00
IMS May`16
WCW - Report Last year This year

No of Camps 296 494

No of Rx 423 1872
 Regionwise Execution details
No. of Rxns for
No. of MR
Darif/Regusol
Region HQ Conducted Total Rxns
Generated on
Camp
the Day
Delhi 19 59 60 116
Lucknow 12 48 72 92
Guwahati 7 12 89 89
Cuttack 9 36 96 129
Patna 9 35 119 384
Kolkata 13 59 151 189
Pune 8 41 37 98
Mumbai 13 44 20 88
Indore 9 36 52 66
Hyderabad 8 33 98 98
Chennai 16 91 142 523
Total 123 494 936 1872
 Communication Strategy

Brand Speciality Positioning with Indication

• Urologist Increase the “Warning Time” by 4.3

Darif • CP minutes in Elderly patients with
• GP symptoms of OAB and UUI
 Brand campaign

Warning Time LBL Series

18
Page:18
 GIMMICK LBL 1
Front

Qty-20/BM
 GIMMICK LBL 1
Inside spread with pop-up
 GIMMICK LBL 1
Back
 GIMMICK LBL 2
Front

Qty-20/BM
 GIMMICK LBL 2
After Opening
 GIMMICK LBL 2
Full open spread
 GIMMICK LBL 2
Back
 DARIF CHIT PAD

• Only for Urologists/Nephrologists

• Dr., Presenting to you Darif to treat OAB and UUI episodes
experienced by your Patients.
• Qty - /BM
 DARIF FIRST AID KIT

• CP /Urologists/Nephrologists
• Dr., Presenting to you Darif to treat OAB and UUI episodes
experienced by your Patients.
• Qty - 30 /BM
 VA Communication
OAB Portfolio Opener Page
DARIF VA PAGE ON OAB & UUI – Focusing
on Warning Time

Concept of Warning Time as published in “The Journal of Urology” – Official

Journal of AUA has to be focused and should be constantly communicated with
the Doctor.
REGUSOL VA PAGE ON URGENCY &
INCONTINENCE

SUNRISE STUDY – a key study to be discussed with doctors and to promote

REGUSOL
REGUSOL VA PAGE ON NOCTURIA
 OAB Portfolio
Objective 2016-17
DARIF ___ LACS BRAND

Lacs/Month
Thank You