SUMMER TRAINING PROJECT REPORT

ON

POST LAUNCH EXPERIENCE OF AIRCEL IN LUCKNOW

(MARKET RESEARCH)

Submitted for Partial fulfillment for

the Degree
Bachelor of Business Administration
(2009-2011)

Submitted By:

Rishabh Rastogi
Roll No-44
B.B.A. Semster-V
 CONTENTS

Chapter ± 1 Introduction
 Company Profile
 An Overview of current Market Scenario

Chapter ± 2 Main Studies

 Introduction of the Topic
 Apply Six Sigma
 The problems being faced
 What does Company expect to do by solving the
problem

Chapter ± 3 Methodologies
 Research problem
 Research Objective & sub- objective
 Information Requirement
 Choice of Research Design
 Research Instrument used
 Sampling Technique used & Sample size

Chapter ± 4 Data Analysis & Interpretation

 Data Interpretation & Finding of customer Survey

Chapter ± 5 Conclusions
 Finding
 Conclusion

Chapter ± 6 Suggestions Appendices

 Recommendations and suggestion
 Bibliography
 Questionnaire

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 Acknowledgment

I would like to express my sincere thanks to all those instrumental in this

project Work. First of all, I would to thank Prof. RUCHI SINGH H.O.D.
(Management Department-N.P.G.C.) for giving me this opportunity to do
this project and learn from it. I am thankful to Aircel mobile services Ltd for
giving me helpful information to complete this project (Research).
I express my sincere thanks to Mr.SUDHANSHU SINGH(ZONAL BUSINESS
HEAD), 2.SANJAY VERMA (MANAGER SALES), 3. ADNAN USMANI
(ASST.MANAGER SALES) for helping me in giving me all relevant
information about the product and service.
My heart full thanks to the whole staff and customers (Corporate) of Aircel
mobile services Ltd, who gave me continuous support in every possible
manner to gain practical knowledge in Industry.
Finally I would like thank all lecturers, friends and my family for the kind of
support and to all who directly or indirectly helped me in preparing this
project report and special thanks to website- www.aircel.com

Date:
Place: Lucknow.

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 Executive summary

• Topic of the project

“Post launch experience of aircel in central delhi”

• Objective of the research

To find out the counter potential of the each retailer Counter
through market research

• Research Methodology
“Personal interview” of the retailer with the help of design the
questionnaire

• Findings
There is a huge counter potential for the company and company
only have to improve the distribution channel And maintain
communication with the market about the schemes

• Conclusion
Make a proper communication with the market and tell them
about the schemes and increase the vas (value added Service).

• Recommendation
Proper communication with the market .Proper promotion of the
product .Improve network coverage.Increase margin for
distributor and reimbursed the claims Of the retailer on time

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 Objective of study

The Indian communications scenario has transformed into a multiplayer,

multi product market with varied market size and segments. Within the
basic phone service the value chain has split into domestic/local calls, long
distance players, and international long distance players. Apart from
having to cope with the change in structure and culture (government to
corporate), Aircel has had to gear itself to meet competition in various
segments – basic services, long distance(LD), International Long Distance
(ILD), and Internet Service Provision (ISP).It has forayed into mobile
service provision as well.

Objective of study are:

 What marketing strategies the Aircel is implementing to defend and
increase the market share.
 To find who are the competitors of the Aircel and the market shares
of the competitors and what strategies Aircel is implementing to beat
its competitors.
 To find out how Aircel react to the technology changes in the
communications sector.

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 PREFACE

A project is a scientific and systematic study of real issues on a

problem with the application of management concept and skills. The
study can deal with small or big issues in any division of an
organization. It can be case study where a problem has been dealt with,
through the process of management. The essential equipment of a
project this that, it should contain scientific collection of data, analysis
and interpretation of data leading to valid conclusion.

Project is an essential part in BBA curriculum. It enables the student to

share the real experience in industry & Market. My project has placed in
Market Research. The topic of my project was POST LAUNCH
EXPERIENCE OF AIRCEL IN LUCKNOW. This project report tends to give a
sharp picture of the telecom industry

I hope, this study can be of some help to the telecom industry of his
product and service.

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