Memo

To: Dr. Greg Wickliff

From: Hazel Mynes

Date: 12/13/2019

Re: Project Assessment Memo for Brochure

Ideas & Development

I did some research online to see samples of brochures and get ideas on design. I decided to create a
brochure for a client of my marketing and web design business, who I have not worked with in a while.
He owns a business, which is also his ministry. In this business/ministry, he conducts workshops and
other events to teach people how to pinpoint what they are passionate about, which he believes will lead
them to their ultimate destiny. To get there, in the workshops, he helps the participants to unfold their
gifts, talents, abilities, experience, education, career, and other factors that help reveal the person’s natural
“bents” that have been developing and revealing themselves in the person’s life since birth. The final
outcome of exploring these ideas is that it leads the person to their destiny, or another word for it, their
“calling(s)” in life.
I have taken this workshop myself and know how valuable it is on many levels to the attendees. I have
heard the great reviews many of my co-participants have given. Therefore, I wanted to try to capture the
many facets of the workshop and incorporate them into the brochure I planned to design. There is a
deeply emotional side of the exploration that happens in the workshop, a fun side found in the execution
of the lessons and activities held in the workshop, and a professionalism of authority on the subject. These
qualities were important attributes I wanted to convey in the brochure.
The front image I added to show the fun side fit well with the feel of the workshop and its name, where
the very word, “Passion” ignites a fire of excitement inside. The image I chose conveys this well, I think.
I saw the design element of the little tabs coming in from the right and left on both sides of the brochure
in a sample one I found in my Google search and though that look brought order and professionalism into
the content, so I chose to add those to my brochure as headers of the different sections. I chose to use the
various colors found in the client’s logo as the colors for the tabs. I also brought a little color in with the
payment icons and the Facebook Icon, which blended well with the logo colors.
I chose an image of the client, Lonnie Aaron Summy, whose smiling face conveyed a welcoming and
open stance. This is an important element to draw in potential attendees through the workshop brochure. I
included beside that an invitation in Lonnie’s own words that will further attract people to the workshop. I
also chose to include a picture I took of the location of the workshop. This place is a state-of-the art
entrepreneurial and innovative space hosted by University of NC Wilmington. Lonnie and I visited there a
few years ago and had a meeting with the director to find out more about using the facility, which is open
to the business public in addition to students from UNCW, of which I was one during that time. The
deserved respect of this place in the community helps to lend to my goal of presenting the brochure with a
professional touch.
Other sections I chose to include, and which the colored headers highlight are: a payment information
panel, a workshop information section, and an “About the Workshop” panel. The latter goes into a little
more detail about the content of the workshop. I also included the link to the Your Passion Your Destiny
Facebook page with its icon. Also, with these items in the inside of the brochure is a quote from Lonnie,
given in one of the previous workshops, and which is also highlighted on the cover of a booklet he has
written.
There is a similar quote from the same sources on the outside page of the brochure on the front panel,
under the picture. These quotes give the brochure that “deep emotional” feel I was going for in my goals
for this project. I added the logo again at the top of this panel, with Lonnie’s contact info and the
business/ministry website address. The middle panel is in mailer format, so Lonnie can mail out these to
people who request them, those he wants to market to, and give in person wherever he chooses to pass
them out.
On the left panel of the outside page are two sections cordoned off with two of the colored headers: a
description of the business/ministry, Your Passion Your Destiny, and some testimonials from satisfied
previous customers of the workshop. These also lend to conveying the emotional side of the workshop.
I actually enjoyed much more than in previous projects using InDesign for this brochure. It may be
because I am more experienced at it and more competent using the tools. I had a lot of fun creating this
brochure! I found the suggestions of Ivy & Miriam, my peer feedback partners very helpful, and
implementing them helped me to make an even better artifact. They gave me rave reviews and praise over
what I had done, but they also gave compelling and valuable input, most of which I did implement.
Audience
The audience for this brochure will be potential and currently interested workshop attendees, and previous
attendees that may be interested in repeating the Your Passion Your Destiny workshop, upcoming in Feb.
2019. Also, for promotional purposes, the brochure may be used just to show an example to potential
customers of Mr. Summy, what he does, and information about the business/ministry, along with his
contact information. Using the brochure this way, it can act as a kind of business card at times. I also will
use this brochure in my own marketing business as a work sample, so my potential clients are also an
audience to the work.
Graphics

 Fonts – The fonts are Minion Pro, Lato, and Open Sans.
 Colors – I have already gone over the color scheme above, but for the font, most is black, but
some is in white when overlaid on a colored background. The Workshop/Business/Ministry
name is in a golden yellow like the color in the logo.
 Images – The types of images were also covered previously in this memo. The photos on the
inside panel were taken by me, and the icons were clip art purchased previously or used with
permission from previous work done for this client. The image on the front panel is a
Googled image found HERE. I would have to use a re-created image similar to this one since
I can find no way to get permission or purchase this photo. I’m using it here for educational
purposes and as a sample of what kind of picture would be effective.
Layout and Typography
The layout is an 8.5 x 11-page, landscape orientation, with three panels, front and back sides. The way the
brochure will be folded after printing will put the mailer section that is located on the outside, middle
panel as the back of the closed brochure, and the right panel of the same side as the front.
Production Technologies
The InDesign program is so suitable for this project. It lets you set up the panels, so you don’t have to
create those spaces yourself. It gives you the edge, cut-off, and bleed lines so you can see exactly what
you are doing and then lets you hit “W” to see the preview without the line, a feature that I do love! I
think I am sold on InDesign for major projects, though I really need to learn the shortcut keys so that I
don’t have to keep going to the panels to get everything I need to do, a feature I am not as fond of as
others. I am thankful to have been able to learn this great software and have so much experience using it
for most of the different projects we completed.
Feedback
Here are the feedback suggestions from Ivy & Miriam that I implemented in the final draft:
From Miriam
• Eliminated hyphenated words
• Placed Facebook icon in alternate place on brochure that gave more space and aesthetic
appeal
From Ivy
• Eliminated some of the mailing instructions that were listed with contact info
• Attached a picture that represents and is a sample of participants who have been actively
involved in this program; integrating a graphic illustration of the activities and the fun that
goes on inside this workshop
One suggestion Ivy gave that I chose not to implement was eliminating the additional details about how to
get in touch with Lonnie Summy. Ivy felt that it was not absolutely necessary to include this piece of
information, since the contact details for this workshop were already mentioned in other aspects of the
brochure. However, I felt that this was a vital piece of information since the workshop is held in a rented
space rather than a permanent space, and the phone and website info about Lonnie is the main way to get
in touch with him.