Presented by:

Mustafa Hasan
Osama Akhter
Syed Asad Zafar
Zoha kamal
 • Tapmad is an over the top (OTT) media
service based out of Karachi and was
founded in 2017 by Mr. Yassir Pasha
• It is basically a streaming media service
offered directly to viewers over the
Company internet
Overview • It offers live television and video-on-
demand, movies and TV shows.
• Currently it boasts thousands of
shows/drama episodes and tons of
movies a month from 70 local and 30
international channels.
Business Model
• Freemium business model: basic
content free for everyone plus
exclusive content for subscribers.
Besides subscription the website
and app also generates revenue
from online advertisements.
• Given the subscription-based
model, it was essential to embrace
a recurring payments
methodology for Tapmad to
succeed.
Industry Overview
• Globally, the rise of
digital media players are
challenging the telly as
the prime entertainment
hub.
• Mobile devices drive the
digital consumption.
Competitors
Market Analysis

CONTENT LIBRARIES DRIVING REVENUE THROUGH EVOLVING PAYMENT WINNER TAKES ALL
SUBSCRIPTIONS AND ADS MECHANISMS WILL DRIVE OTT ECONOMIES
CONTENT MONETIZATION
Challenges

GENERATING TRAFFIC AND CUSTOMER CHURN

LEADS
 Solutions

Product/Market
Price User Experience
Fit