Project on Pacific Mall of Delhi

ACKNOWLEDGEMENT

 I have taken sincere efforts in this project. However, it would not have been possible
without the support of various other individuals. I would like to extend my sincere thanks
to all of them.
 I am highly indebted to my Subject teacher ———————– for her guidance and
constant supervision as well as for providing necessary information regarding the project.
 I would also like to extend my gratitude towards my parents and my sister for their kind
cooperation and encouragement which helped me in the completion of the project.
 Lastly, and most importantly I wanted to thank all the staff members of Pacific Mall and
food outlet staff for their help and permission to do my survey work without which above
project would not have been a success.
Introduction
A shopping mall is a modern term for a form of the shopping center, in which one or more
buildings form a complex of shops representing merchandisers with interconnecting walkways
that enable customers to walk away from the unit to unit. A shopping arcade is a specific type of
shopping area which is usually distinguished in English for mall shopping by the fact that
connecting walkways are not owned by a single proprietor and are in open air.
Shopping Malls
The latest trend in the corporate universe is of the emergence of the shopping malls. Shopping
malls are an emerging trend in the global arena. The first thing that comes in our mind about the
shopping malls is that it is a big enclosed building housing a variety of shops or products.

Consumers wanted a better shopping experience and this demand gave rise to the emergence
of shopping malls in India. The concept of shopping was altered completely with the emergence
of these shopping malls. Shopping malls are playing key role in modern retailing and marketing
system, furthermore they still dominate the distribution system of goods. In the modern world a
consumer expecting best service within a short time and under one shelter. Shopping malls full
fill this requirement of the consumer.

Shopping was no longer limited to a mere buying activity. People simply go about roaming
through the shopping mall in order to peep through the window of the shop and often ending up
buying something they like. The consumers desire a combination of comfort and suitability which
the shopping malls cater to, and so this format of shopping has become so popular all over the
world, and especially so in India. The inclusion of amenities like restaurants, multiplexes, and car
parks attract more and more crowds to shopping malls that are considered family hangout zones.

Presently there is a trend of considerable increase of shopping malls in all the metro cities and
small towns, a large section of middle class, upper middle class people are coming for shopping
to these malls because of the following reasons:
1. Customers convenience for shopping. Items from food to clothing, grocery to electronics are
available under one roof.
2. Better environment and improved customer service.
3. Competitive price with seasonal discount and various gift scheme.
4. Various options to the customer for choosing brand and variety.
5. Ample scope of promoting sales and enhance brand image.
6. Availability of parking space for their car

Advantages of Shopping Malls

 Increase in the growth of the organized retail sector
 Monumental increment in economic growth
 Employment generation by the organized retail sector
 Good competition means better products & services
Disadvantages of shopping malls:
 The companies with superior resources would muscle out the one’s inferior to them.
 Monopolization of the organized retail sector
 In India, the emergence of shopping malls has mostly altered the lifestyle of the
consumers. With the growth in income, changing attitudes, and also the demographic
patterns favor the emergence of shopping malls.

Mission of Pacific Mall

Mission at Pacific is to work towards creating extraordinary retail spaces which has something
for everyone. They develop premium retail assets that promise superior performance to their
stakeholders. Pacific mall cultivates a rewarding and empowering work environment, where they
strive for excellence, encourage innovation and demonstrate teamwork.

About the Developer

Pacific India a privately owned and operated group of companies is conducting endeavors and
operations with a remarkable degree of dynamism since past 3 decades. The group is steadily
emerging as the notable realty and infrastructure developer providing distinctive and specialized
services in Real Estate, Hospitality and Education sector.

Adhering to its corporate philosophy of trust, quality and commitment, Pacific India has
established a credible position for itself in the highly competitive field of infrastructure
development. With more than 50 projects in all its domains like retail, residential, education &
hospitality the matchless domain expertise has been proven time and again.

About Pacific Mall

Shopping never goes out of fashion. At Pacific Mall it is a shopping, entertainment and leisure
extravaganza entire year around. With over 130 international and national brands to choose
from, Pacific is the new landmark of India’s shopping capital. The most stylish shopping,
entertainment and leisure experience in Delhi.
A shopping center that is not only centrally located in Tagore Garden, but is also well-connected
both by public and private transport. Easy accessibility, an exciting variety of stores and services,
great convenience, a stunning ambience – and all this under one roof.

Store Directory
Lower Ground Floor – Around 25+ Stores ranging from Hypermart, Shoe Stores, Salons, Various
Apparel Brands
Ground Floor – Around 35+ Stores for patrons interested in purchasing apparels from Foreign
Multinational Brands
First Floor - Around 35+ Stores for patrons interested in purchasing apparels, bags and other
lifestyle products from Indian and Foreign Multinational Brands
Second Floor – Around 35+ Stores for patrons interesting in satisfying their hunger with Indian
and multinational brand food chains.
Third Floor – For Movie lovers – PVR Cinemas, well known Food Chains, Departmental Stores,
kids playzone etc.
Parking and Security
Parking
The parking constitutes of basement and multi-level car parking with a capacity of over 1600
vehicles. With ample parking space available, it feels secure - not worrying about wasting time in
finding the parking space for the vehicle while going for the shopping to the mall.

Valet Service
A Valet Service facility is also available for the patrons at the mall on all days, which helps in
leaving the stress of finding parking space even during the peak shopping timings during the
weekends.

Security
Pacific comprises of a Shopping Centre, Cinemas, Bowling Alley and an outdoor plaza for events.

 This entire mall is under Continuous Electronic Surveillance.

 The entire building has been made a No Smoking Zone with continuous monitoring by
security guards for any violation of the rule.
 Pets, Arms & Ammunition are not allowed any entry into the mall.

Trade hours
All Stores
All Days including All Public Holidays 11:00 – 22:00

Food and Beverages

Monday – Friday 11:00 – 23:00
Saturday – Sunday 11:00 – 23:30

What the Mall holds for us:

Shopping Stores:
Pacific mall is a place where we can do shopping of any premium brands. Most of the national
and multinational brands are available.

Leisure and Entertainment:

1. PVR Cinemas

PVR Cinemas is one the largest chains of Multiplexes. PVR Cinemas has taken the movie going
experience to an entirely new level. It perhaps characterizes the evolving face of movies and
entertainment as a whole.
Having hosted the largest number of premieres by far with theme-based extravaganza, has
undoubtedly been the talk of the town.
PVR Cinemas theatres have started a revolution of sorts, offering recliner seats, massage chairs,
any time tickets machines, luxurious and expensive interiors and the best of customer service,
thus setting a benchmark that cinema theatres in Mumbai and across India, look up to.
PVR Cinemas today is synonymous with the most efficient & friendly technology infrastructure.
Technology that translates into footfalls and business.

2. Bluo
Bluo brings to us Delhi’s finest 8 lane bowling alley along with diversified gaming equipment like
Redemptions, Video, Amusements, Soft pay and Kids rides.
Located on the second level is the heart of Pacific’s entertainment zone. An ideal hangout area,
it comprises no less than 40 arcade games, air hockey, pool table and a golf simulator, not to
mention a bowling alley with 8 state of the art bowling lanes.
And, to further upsize our excitement, we can even create our own private VIP bowling zone for
special occasions.

3. Food Court

1. Salt Food Court

Pacific has the most extensive food and beverage offerings. “Salt” Pacific’s very own Food Court
has a wide variety of national and international cuisine to choose from. All food and beverages
at Salt can be purchased using the “Salt” cards available at the food court on second floor.
2. Food and Beverages:
Pacific has the most extensive food and beverage offerings.
Some of the brands are:
 Starbucks
 Hinglish
 Dosa Village
 Pizza Hut
 Moti Mahal
 Subway and many more.

Other Facilities available:

 Guest Relations Desk: Located at central atrium the info desk is operational during
trading hours.
 ATM
 Valet Service
 Handicap Assistance
 First Aid
 Feeding Room
 Disabled Restrooms
 Wheelchair Facilities
 Lost & Found Facility
 Information Desk
Promotion Events:
Pacific mall organizes events time to time for their promotional purpose like
 Disney Events
  Ram Leela
 Diwali events
 Cancer Awareness events
 Independence Day
 Garfield

Some of the recent promotional events are

 Friendship Day
 Music Day
 Yoga Day
 Summer Event
 Mother’s Walk
 Baisakhi
 Valentine’s Day
 Independence Day
 Teacher’s Day
 Christmas Décor
Location and nearby places

Pacific Mall is located in the heart of West Delhi in Tagore Garden.

The following places of interest are near to Pacific Mall.
Places of Interest Distance Away
• Indira Gandhi International Airport 20 Km
• Domestic Airport 12 Km
• Subhash Nagar Metro Station 500 m
• Railway Station 17 Km

Advertising in Pacific mall

In today’s competitive world, advertising has become an essential part of promoting a product
or service. By advertising aggressively their products companies try to increase their product
reach among the masses. Also, advertising becomes a major source of income for real estate
owners like Pacific Mall in this case.
Pacific Mall is a great destination to promote the products/services. The biggest shopping center
in Delhi has an aggressive strategy of attracting the highest average footfall per Sqm month on
month. To advertise in the Mall, there are different options, such as:

 Indoor Advertising
The various areas available for advertisement inside the mall are:
Car Park Pillars
Flags
Escalators & Travellators
Banners
Backlit Boxes
 Translites & kiosks
On floor
Digital LED Screens

Due to large area of the mall, it provides many different opportunities for a large number of
companies to advertise their various products
 Outdoor Advertising
Façade:
Front/Side Facade
 One of the India’s largest LED screen with sound has been installed in the mall, where
one can advertise their products. This helps in getting the product noticed with a large
audience.
 Hoardings – The companies are provided large areas to install the hoardings in order to
advertise their products.
Towers:
Three towers that are strategically located at eminent corners of the façade structural design
provides ample opportunity for the companies to advertise their products for greater visibility
to a large group of audience.

 Plaza Area: Boulevard

• Spread across 30,000 sqft. – A large area provides big opportunity for advertisement.

CONCLUSION
The importance of a shopping mall is mainly for people to get out of the house for a while and
do something entertaining. Shopping malls can provide the best shopping experiences such as
social gatherings, entertainment, performances, product launches, promotions and festivals. The
events list at shopping malls goes on and on for anyone to be entertained for several hours.

Any shopping mall can be a great place to hang out with friends, eat, shop, and more. We can go
to all our favourite stores and personally I believe that parents enjoy it just as much as kids. Malls
can be very helpful because all the needs are in one building.
Shopping malls tend to be a major tourist attraction. The mall can be more convenient, for a
tourist, to have one central location to do all their shopping; rather than to have to drive many
miles just to buy different types of products for their personal needs.
Shopping at a physical mall compared to shopping online is very different. Going to a physical
mall is always more convenient because if you have coupons you can use them and sometimes
there are better sales. Shopping for clothing can be a hassle online because we aren’t able to try
on the clothes and find something that fits for sure. Whereas, shopping at a mall allows us to try
anything, we are interested in, on to make sure it fits before we invest in it. Pacific Mall provides
all these amazing opportunities and more. If we’re looking for something for everyone to be entertained,
we should go to our favorite shopping mall today.