MANAGEMENT ACCOUTING

BALANCED SCORECARD OF PT XL AXIATA TBK

I Gde Arya Utama Wicaksana

1707531049

Faculty of Economics and Business

Udayana University
2017/2018
PT XL Axiata Tbk (IDX:EXCL), (previously named PT Excelcomindo Pratama Tbk) or
abbreviated XL is a cellular telecommunications operator company in Indonesia. XL began
commercial operations on October 8, 1996, and was the first private company to provide
cellular telephone services in Indonesia. On November 16, 2009, the XL EGMS stipulated a
change of name of the company from PT Excelcomindo Pratama Tbk. become PT XL Axiata
Tbk.

PT XL Axiata Tbk uses the Balanced Scorecard which is the right system that causes
companies to grow quickly. The Balanced Scorecard is a tool to articulate and communicate
organizational strategies to employees and managers. Implementing the Balanced Scorecard
brings benefits as a measure of company performance viewed from various perspectives. The
Balanced Scorecard perspective of PT XL Axiata Tbk is a financial perspective, customer
perspective, internal business process perspective, and learning and growth perspective.

Financial Perspective
On liquidity ratios, when viewed from the current ratio the company has increased
every year. With this increase shows good ability to meet short-term debt. But when viewed
in terms of the current ratio, the company has not fulfilled the healthy assumptions of the
company because the current ratio is still below 100%. If seen from the fast ratio of
companies increasing every year, this makes the company not need a long time to pay short-
term debt. On the solvency ratio, if viewed from the ratio of debt to asset ratio, the company
experiences an increase that increases every year which causes half of the company's assets to
be financed by debt.

If seen from the ratio of debt to equity ratio, the company has increased every year,
this indicates that there is a greater risk borne by the company to creditors compared to
shareholders. In profitability ratios, if seen from the return on assets of the company has
decreased every year, so that the assets invested are greater than the return. If seen from the
return on equity, the company decreases every year, causing a low return to shareholders.

Customer Perspective
Based on the questionnaire distributed to customers. Customers are still not satisfied
to get a strong signal in certain places, even though XL has increased the number of BTS
(Base Transceiver Station) but not yet maximally enough toreach the area. However, the
services provided by customer service to customers have met the needs of customers to
overcome complaints and the need for information on XL numbers and customers are also
satisfied with the services provided by XL.

XL should make product promotions to customers. Promotion is done by providing

low prices, prizes or bonuses in topping up or purchasing XL products so that customers
become interested in buying and using XL products and to increase customer loyalty to XL.

Internal Business Process Perspective

XL always provides new innovations regarding products offered by XL that can
provide convenience to customers to meet their needs, so as to provide added value to
customers in using XL products. XL also increased its network with the addition of BTS
(Base Transceiver Station) and especially for 3G networks, because it is an efficient network
for data compared to 2G. XL also pays attention to the handling of customer complaints and
corrects complaints.

Learning and Growth Perspectives

Based on the questionnaire distributed to XL employees. The employees were
satisfied with the facilities and equipment provided by the company, employee salaries and
benefits, as well as the training provided by XL, so that employees became comfortable in
their work and made employees loyal to the company.

Based on the questionnaire and observation of employees, there are employees who lack
opportunities to develop, so the company needs Character Building that can improve
employee development in carrying out their work to the fullest. Employees need to get more
personalized training according to employee needs. Companies should increase training for
employees in terms of pricing and management of company costs, so that the company's
strategy regarding cost leadership can be achieved, so that it can produce products with low
costs but with good quality.

Source :
https://journal.binus.ac.id/index.php/BBR/article/view/976