Pricing Strategy of Goibibo

1) Segmented Pricing : Here we can see that there is segmented pricing. There is a
separate student fare. Since the students segment travel a lot yet are price sensitive
hence they have a separate fare with lower prices for them. Also there are different
services and prices for different travel glasses such as

2) Seasonal price discounts : “ Since festivals are the time when people travel a lo,t to gain
market share from competitors and make customers come to them, GoIbibo is ngiving
festive season sale, giving upto 1500Rs. Off.
3) Odd Even pricing; Psychological pricing method based on the belief that certain
prices or price ranges are more appealing to buyers. Goibibio adopts the odd even
pricing strategy in order to attract customer by stating that our hotel rooms charge start
from @799 depicting a lower starting price

4) Time Pricing : there are special offers based on different times such as days. Like Friday
flights deal, mad monday sale e.t.c.

5) Dynamic pricing : Depending on demand of different days the pricing is adjusted. Here
we can see Goibibo changes prices depending on demand for flights on those particular
days, time, events e.t.c.
6) Discount and Allowance Pricing: Reducing prices to reward such as volume purchase,
paying early or promoting the product. GoIbibo offers discounts on group bookings and
volume booking such as stay for 3 nights and pay for only 2 and book for 3 travellers
together and get discount on ticket price.