FADS AND TRENDS PROJECT

OBJECTIVE
To put together a creative and dynamic presentation depicting the fads and
trends from a decade and how they were marketed to consumers.

INSTRUCTIONS
PART 1
In the assigned groups put together a 6 to 12 slide presentation showing
fads of trends and how they were marketed for your assigned decade. Please
see table below

1940's Hailee, Sierra, Paige M

1950's Hayley, Payton, Jose
1960's Jaclyn, Shelby, Owenn
1970's Stephen, Mat, Brooklyn
1980's Ashley, Paige O, Shyanne, Amber
1990's Sean, Justin, Benji
2000 to 2009 Jesse, Mason, Eric
2010 and beyond Caius, Danny, Caleb, Keylon
You can categorize fads and trends by choosing areas such as:

TV, clothing, fashion, slang, toys, music, movies, or etc

RESOURCES
Google
www.crazyfads.com *
http://en.wikipedia.org/wiki/1990s_fads_and_trends
http://www.answers.com/topic/2000s-fads-and-trends
http://www.badfads.com/pages/fashion.html
http://ca.askmen.com/fashion/austin_150/157_fashion_style.html
http://www.angelfire.com/fl/JackCraig/FADS.html
http://bells.stores.yahoo.net/trendsandfads.html

PART 2
In a report or analysis format explain how at least two of your fads were
marketed to the public. Did their marketing strategies work? Why or why
not?
PART 3
Choose at least one of your trends. In a report format explain why it lasted
as long as long as it did. Describe if this trend has returned whether if came
back exactly the same or if it was modified. If it did not come back, how
would you, as a marketer, reintroduce it to the marketplace?

BONUS
You are to create a trivia quiz for your decade. Incorporate this quiz into
your presentation. Your quiz must have at least 10 questions. Feel free to
try making a Kahoot! or use MS Forms.
 FADS AND TREND PRESENTATION EVALUATION

0 5 10 SCORE

Overall visual Appeal Background makes There are too few Appealing graphic
the presentation hard graphic elements. elements are included
to read. Graphics are Appropriate appropriately. Slides
confusing and not background. Some are easy to read and
related to words. Too slides hard to read. movement and sounds
much movement in the are used effectively
slides. Many slides
hard to read.

Readability of the Slides There are many errors There are some errors There are no errors in
in spelling, grammar in spelling, grammar spelling, grammar and
and punctuation. Too and punctuation. Too punctuation.
much information on much information on Information is clear
many slides. two or more slides. and concise on each
slide

Effects and Transitions Images move in front A few images move in All images move
of text on many slides. front of text. Sounds properly in relationship
Sounds are irritating are irritating and to the text. Sounds are
and confusing in most confusing in a few used properly and add
slides. Timing and slides. Timing and to the meaning of the
order of appearance is order of appearance is text. Timing and order
not consistent on poor in a few slides. of appearance flows
many slides smoothly in each slide.
All transitions are
alike.

Presentation Two or more of the One presenter didn't All presenters knew
presenters didn't know know the information the information and
Skills the information and and they got lost often. progressed smoothly
got lost often. Diction Diction and voice level through the
and voice level made made listening difficult presentation. Diction
listening difficult. from for the audience and voice level
engaged the audience
in the presentation.

Information met some Information met all the

Meeting Information Information did not
of the criteria criteria
Objectives meet the objective as
outlined

ENGAGING THE Presented very little Presented some Presentation grabbed

AUDIENCE material that interesting material the audience's
stimulated the that stimulated the attention. Use of text
audience's attention. audience's attention. and visuals enhanced
Lack of interesting text Contained a few the presentation to the
and visuals. interesting text slides utmost.
and visuals.

TOTAL SCORE /50

MARKETING ANALYSIS - Communication

Brief analysis of the marketing used for one of your fads or trends.

Formatted as double space, at least ½ page /5

Describes marketing technique used for trend /5
Connects to concepts covered in course /5

TOTAL /15

TREND REPORT - Knowledge

Formatted as double space, at least ½ page /5

Describes trend /5
Explains how the trend lasted and if it
could or could not be reintroduced to market /5
TOTAL /15

TRIVIA QUIZ – Bonus

Trivia quiz is either included in power point, KAHOOT! or as a handout.

Should be:
Well formatted
Pertinent to fads/trends of decade
Engaging and not too difficult