INTERNSHIP TRAINING

IN

SUBMITTED TO

Dr.U.AMALESHWARI B.E,MBA.,P.G.D.M.M.,NET

IN PARTIAL FULFILLMENT OF THE

REQUIREMENTS FOR THE AWARD OF DEGREE OF

MASTER OF BUSINESS ADMINISTRATION

REPORT SUBMITTED BY

VIVIEN RICHARD.P

(ROLL NO: 18E4207)

DWARAKA DOSS GOVERDHAN DOSS VAISHNAV COLLEGE

SCHOOL OF MANAGEMENT

(AUTONOMOUS)

ARUMBAKKAM, CHENNAI - 600 106.

BATCH: 2018-2020
 ACKNOWLEDGEMENT

I take the opportunity to express my gratitude to all of them who in some or other way helped
me to accomplish this challenging project in SPI Cinemas.

First and foremost, I would like to express my thanks to all the working staff of SPI Cinemas
whom this internship would not have been possible.

I would like to extend, my thanks to the HR Executive of SPI Cinemas, Royapettai branch,
Mr. Ks. Sanoy Paulos for his patience and time to provide me with valuable inputs and guiding
me during my term as an internship to enable me to learn the basics of management process.

I would like to thank , Dr.U.AMALESHWARI faculty guide of D.G .VAISHNAV SCHOOL

OF MANAGEMENT for the guidance and motivation that she has provided, which has enabled
me to complete my internship without any hurdles.

Finally I would express my gratitude to our Head of the Department Dr.U.AMALESHWARI

and all other faculty members of D.G .VAISHNAV SCHOOL OF MANAGEMENT who
have been helpful for completing this internship and internship report successfully.
 BONAFIDE CERTIFICATE

This is to certify that the internship in “SPI CINEMAS” is a Bonafide Record of work done
by P.VIVIEN RICHARD , Roll. No - (18E4207) from December 14-2019 to January 14-
2019. In particular fulfillment of the requirement for the award of Degree of Master
of Business Administration, by University of Madras during the academic year 2018-
2020.

Faculty guide

Dr.U.AMALESHWARI
CHAPTER CONTENTS PAGE NO

EXECUTIVE SUMMARY

Chapter I INTRODUCTION
1.1 Industry Profile
1.2 Company Profile

Chapter II STRUCTURE OF THE ORGANISATION

2.1 Organizational Structure
2.2 Organizational Chart
2.3 Organizational Outlook
2.4 Duties and Responsibilities of Dept. Heads

Chapter III FUNCTIONAL DEPARTMENTS

3.1 Human Resource Department
3.2 Finance Department
3.3 Marketing Department
3.4 Customer Experience
3.5 Information Technology Department
3.6 Purchasing Department
3.7 Engineering Department

Chapter IV SWOT ANALYSIS

Chapter V PORTERS FIVE FORCES MODEL

Chapter VI AREA OF WORK

Chapter VII CONCLUSION

Chapter VIII BIBILIOGRAPHY

 EXECUTIVE SUMMARY

The media and entertainment industry in India consist of many different segments under
its folds such as television, print, and films. It also includes smaller segments like radio,
music, OOH, animation, gaming and visual effects (VFX) and Internet
advertising. Entertainment industry in India has registered an explosive growth in last two
decades making it one of the fastest growing industries in India. From a single state owned
channel, Doordarshan in the 1990s there are more than 400 active channels in the country.
Worldwide, 2010 saw the global economy begin to recover from a steep decline in 2009.
Improved economic conditions in 2010 played a major role in a rebound in customer spend..
The Indian Media & Entertainment Industry grew from US$12.9 billion in 2009 to US$14.4
billion in 2010, a growth of 11 per cent, according to a report by the Federation of Indian
Chambers of Commerce and Industry (FICCI) and research firm KPMG. the industry is
estimated to achieve growth of 13 per cent in 2011 to touch US$16.2 billion. As the industry
braces for exciting times ahead, the sector is projected to grow at a CAGR of 14 percent to
reach US$28.1 billion by 2015

SPI Cinemas is an Indian multiplex chain and film production company owned by the SPI
Group, headquartered in Chennai, Tamil Nadu. The company began operating multiplexes in
Chennai, and eventually expanded to several states in India. SPI is often lauded for its
premium quality and inexpensive pricing. Its theatres, primarily Sathyam Cinemas, are often
used by filmmakers for film premieres and audio launch events. Popcorn served at SPI
Cinemas has received considerable praise from film goers and the media. SPI is notable for
being the first multiplex operator in India to equip its screens with the Dolby Atmos and Auro
11.1 sound systems.

I Did My Internship in Human Resource Department.

To be specific, the HRM process includes acquisition (HR planning, recruitment, selection,
placement, socialization), development (training and development, and career development),
utilization (job design, motivation, performance appraisal and reward management), and
maintenance (labor relations, employee discipline)

Working with Human Resource Department helped me to gain a lot of information of how an
organization recruits a candidate for particular job. The overall experience gained would help
me in the future period
 CHAPTER- 1

INTRODUCTION
SPI Cinemas is a leading player in the entertainment industry. It is a great opportunity for me to do project in
that organization.

I did my Internship in the field of Human Resource Management .The project consists of the topic called
"Oracle For Recruitment of Employees"

The recruitment process is an important part of human resource management (HRM). It isn't done without
proper strategic planning. Recruitment is defined as a process that provides the organization with a pool of
qualified job candidates from which to choose .The recruitment process begins when you know you need
someone new in the Department, either because an existing staff member has left, or because there is new
work to be done. It doesn’t finish until after the appointment has been made.

Working in Oracle recruitment provided me a lot of information about the present working condition in the
day –to-day activity. I gained more knowledge about the activities of the company, which we cannot get
through in any theoretical studies, and will definitely help me in my future.

The project helped to enable new employees to feel nurtured and empowered in the new environment. To
enable new employees to demonstrate honesty and high performance in the shortest possible time.
INDUSTRY PROFILE:

Entertainment Industry

India is surging. By being the fourth-largest economy in terms of purchasing power parity and India’s
increasing per capita income, growing middle class and working population are generating huge domestic
demand for goods and services — especially in leisure and entertainment. The Indian film industry is the
largest in the world. With more than 1,000 films produced every year in more than 20 languages and 3.3 billion
tickets sold annually, India also has the highest number of theatre admissions.

Following an organic trajectory of consumer need evolution, the movie theatre business in India has come a
long way. From the dingy halls, uncomfortable seating, uncarpeted flooring, unhygienic food etc. in the 80s
and 90s, to a more hygienic setting, better sound and viewing quality, an overall upgraded experience, the
major driving force behind multiplex chains has been the demand from consumers for a better movie-watching
experience in general.

With favourable demographics and a rise in disposable incomes, the propensity to spend on leisure and
entertainment is growing faster than the economy itself. The growth of multiplex giants has been enticed by
economic liberalization and the huge volume of demand for leisure and entertainment, especially in Tier-II
and Tier – III cities. However, in recent years, with near double-digit annual growth and a fast-growing middle
class, there has been a renewed overall surge in multiplex giants in the country by them.

The movie theatre business in India now finds itself at a new inflection point, the digital media. In conjunction
with the country’s mobile phone user base, led by the launch of 3G and 4G services & millions of subscribers,
the scale and impact of potential digital content consumption is enormous. While there are many opportunities
for multiplex chains, there are also unique challenges in the areas of content localization, distribution and
pricing, regulations and piracy. While multiplex chains in India continue to be exposed to risks ranging from
local competition, fraud, corruption and piracy, ongoing structural and regulatory reforms and the development
of corporate governance norms will mitigate these threats.

Multiplexes however, continue to gain prominence across major Indian cities with companies lining up
investments to accelerate multiplex penetration in smaller towns. The number of multiplex screens is expected
to double in the next five years. Digital prints cost 80 percent less than conventional film prints, allowing
producers to reach five times the number of screens at the same cost. This has significantly improved
realization, as 60 percent of box-office collections are now earned within the first week of a movie’s release.
Digital cinema allows companies to control exactly where movies are showing and how many times they are
shown. It also expands the reach of releases, from large cities to remote towns and villages across India.

Proactive engagement is the new paradigm in the Indian entertainment industry, not just of guests and
audiences, but of other partners involved in the organizing process as well. Whether it is inviting producers
for film premiers or sound dispatch events, or organizing Film Festivals, multiplex chains are playing an
important role in enriching the movie going experience especially for families who look forward to spending
quality time together. A leading example of this is Carnival Cinema’s latest innovation, MoviEcard. Call it a
marketing tactic that could probably result in some executives skipping work or getting out of their offices
earlier and into the cinema halls between Monday and Thursday or an effort to get home bound ladies who
stay glued to their TV sets to join the queue outside the theatres, MoviEcard is India’s first movie subscription
service which can be used across any Carnival Cinema chain in 60 select cities across India. What makes this
service absolutely appealing is the access to releases in Carnival Cinemas over 30 days with a sticker price of
only INR 149.

That said, today, multiplex chains are emerging from the current phase of innovation in the live events space
by engaging audiences through live communications and experiential events thereby intending to shift
audience from 5 inch screens to the real magic of 70mm silver screens. The emergence of catering to select
audiences especially multiplexes offering a niche service has become a growing trend which will only expand
in the years to come by. Already we’ve seen luxury class theatre experiences to private viewings where movie
watchers can book screens for a more intimate screening with close friends and family when they want to
avoid the maddening crowd.

In a nutshell, India’s growing demand and high volume of content consumption hold significant potential for
theatre business across India. It is headed at democratizing the way audiences watch movies or look forward
to original content, thereby providing massive returns not only on big ticket properties and brands, but also for
the independent or less mainstream activities.

Companies in this industry exhibit motion pictures at indoor movie theaters, film festivals, and drive-in
theaters. Major Indian Companies include Pvr Cinemas, INOX, Mayajaal Multiplex,Ariesplex Sl Cinemas,
Pvr’s Directors Cut in New Delhi and many more.

THE MEDIA AND ENTERTAINMENT INDUSTRY

The media and entertainment industry in India consists of many different segments under its folds such
as television, print, and films. It also includes smaller segments like radio, music, animation, gaming and
visual effects (VFX) and Internet advertising. The entertainment industry in India has registered an explosive
growth in last two decades making it one of the fastest growing industries in India. From a single state owned
channel, Doordarshan in the 1990s there are more than 400 active channels in the country. Worldwide, 2010
saw the global economy begin to recover from a steep decline in 2009. Improved economic conditions in
2010 played a major role in a rebound in customer spend. The rising rate of investments by the private sector
and foreign media and entertainment (M&E) majors have improved India's entertainment infrastructure to a
great extent. As per the recent report by PricewaterhouseCoopers (PwC), Indians are likely to spend more on
entertainment in the coming years with a steady growth in their disposable income. The Indian Media &
Entertainment Industry grew from US$12.9 billion in 2009 to US$14.4 billion in 2010, a growth of 11 per
cent, according to a report by the Federation of Indian Chambers of Commerce and Industry (FICCI) and
research firm KPMG.

FILM INDUSTRY

Films are the most important form of entertainment in India. The film industry in India is among the
largest in the world in terms of films produced. Indian films also comprise of different languages that include
films in Hindi, Kannada, Bengali, Tamil, Marathi, Telugu, Punjabi and Malayalam. The Film Federation of
India is the apex body of film industry in India whose objective is to popularize and promote the cinema.
Bollywood accounts for 46 percent of the total Indian film industry revenues film industry experts. The film
industry employs more than 6 million people, most of whom are contract workers as opposed to regular
employees.

MULTIPLEX INDUSTRY

A multiplex is a movie theater complex with multiple screens within a single complex.

In India, the mushrooming of multiplexes started since the mid-1980s. Cinema chains such
as INOX, PVR, Carnival Cinemas, SPI Cinemas, Cinepolis and Big Cinemas operate multiplexes across the
country. The largest multiplex in India is the 16-screen megaplex Mayajaal Chennai.
COMPANY PROFILE:

SPI CINEMAS organization is a leading player in the entertainment industry offering services such as
exhibition, distribution and production. SPI CINEMAS organization strives to be at the forefront of media
technology and endeavors to bring new entertainment technology to customers first. Their roster boasts of
brands such as Sathyam, Escape, Palazzo, Le Reve, The Cinema, S2 Cinemas and Kripa Cinemas. On the
exhibition front, SPI CINEMAS has been a household name in Chennai since 1974 and is the city's top
entertainment destination. Apart from showcasing the latest blockbusters, it also houses Blur, the largest multi-
format gaming facility in India and the concept restaurants, ID and Ecstasy. They focus on providing a
paramount movie-viewing experience by exhibiting movies in settings like never before. SPI CINEMAS
Organization is one of the key movie distributors in Tamil Nadu and has forayed into the music business with
Think Music to distribute Tamil, Telugu and Malayalam movie soundtracks via digital media and Purplenote
to distribute non-movie contemporary music. As of August 2018, SPI CINEMAS Organization operates 71
screens under multiple brand names across Tamil Nadu, Kerala, Karnataka, Puducherry, Telangana,
Maharashtra and Andhra Pradesh.

HISTORY

SPI CINEMAS Organization was originally named the "Royal Theatre Complex" and was built by
Raja from Venkatagiri in April 1974. With a capacity of 1,255 seats, it was the largest multiplex built in
Chennai at the time. It was acquired in 1980’s by Kiran Reddy’s family for real estate purposes and had no
plans of continuing the theatre business. The theatre did not seem like a viable business to them at that time
considering the value of the land. However, when Kiran Reddy got involved in the business, the family had
made several improvements to the theatre. Reddy had taken over the business in 1999 and continued
developing the theatre, adding three more screens and refurbishing the existing three. In 2009, SPI CINEMAS
Organization established itself as a film production company, producing its first film, Thiru Thiru Thuru
Thuru. SPI CINEMAS Organization is one of the key movie distributors in Tamil Nadu and has forayed into
the music business with Think Music to distribute Tamil, Telugu and Malayalam movie soundtracks via digital
media and Purplenote to distribute non-movie contemporary music. SPI CINEMAS introduced it’s own
popcorn flavours in 2003 and attracted large crowds. SPI CINEMAS Organization then hired skilled and
educated people and starts training them in 2005. This was the first time skilled labour was introduced in
theatres. Despite drawing a steady six million customers a year, SPI CINEMAS — now a 100-crore company
always seems to be in a breathless race with itself. Reinvention at the flagship building never ceases.

FOUNDER OF SPI CINEMAS ORGANIZATION

Kiran Reddy the CEO of SPI CINEMAS Organization studied in boarding schools such as
Lawrence and Montfort. He later went on to do his Engineering in Chennai and then went to the United
States for an MBA degree. His family had other businesses, so upon completion of his MBA degree, he
came back and got involved with Samayanallur Power Investments. At that time according to Kiran
Reddy found the movie experience to be mediocre and therefore started making changes to SPI
CINEMAS Organization as an interim measure which soon grew to be what it is now. He made sure to
start with the basics such as cleaner toilets, better trained staff and improved the sound system which
showed significant economic benefits by 2001. This was what deferred the demolition. In order to change
the mindsets of the people who perceived SPI CINEMAS to be local, they started roping in cutting edge
technology and sophistication in order to do things differently, thereby enhancing the movie going
experience.

MISSION AND VISION

At SPI CINEMAS Organization, they believe in bringing people together to enjoy the ultimate
entertainment experience. They urge their customers to demand more from entertainment and they work
together to deliver a 360° entertainment experience like no other. Within their stunning environments, they
continually strive to bring their customers the latest innovations in sound and vision, adrenalin-rush gaming,
delicious dining or pure relaxation in their spa. Each of their five unique cinema brands belongs to the SPI
CINEMAS Organization mother brand. And whilst each one is clearly unique and individually defined, they
all deliver the same guarantee of the very highest quality and an unrivalled experience. SPI translate these
beliefs into their Vision that is “To wow our customers with unrivalled entertainment”.

CULTURE OF ORGANISATION

The company follows five values, which were framed to serve the customer in the best possible way.

1. JOYFUL- Joy of Serving

The organization expects all the employees to be joyful while interacting with customers. Knowing that only
taking care of their employees can result in them taking care of their customers, the organization therefore
ensures that its employees feel joyful from the inside by providing them with a good work environment and
additional benefits.
 2. EXCELLENCE - Small Things Matter
The organization believes that small things matter and therefore train their staff to be helpful, courteous and
polite at all times while interacting with each other and mainly while interacting with the customers.

3. PIONEERING- Thinking Beyond Today

The organization prioritizes customer needs, and thinks about satisfying them in the future through innovation.
For example: This has led to online booking services for food and movie tickets, offering phone charges and
blankets, etc.

4. INCLUSIVE – All Are Equal

Treating all employees from different cadres equal is something the organization believes to be critical to its
belief system. Discrimination of any sort is never tolerated and is immediately addressed. This includes
employing transgenders, gay and lesbian individuals as well.

5. PROACTIVE- Beyond What Is Required

Employees are encouraged to think independently and serve customers beyond what is required of them. They
are also rewarded for doing them same in return.

BUSINESS UNITS

 SATHYAM: The Maker of Memories, SPI CINEMAS is Southern India's Iconic Home of Cinema,
welcoming everyone to enjoy the ultimate cinematic experience. SPI CINEMAS has been a household
name in Chennai since 1974 and is the city's favorite destination for people from all walks of life,
across a wide age group and user profile. SPI CINEMAS strives to be at the forefront of media
technology and endeavors to bring new entertainment technology to customers first.

 ESCAPE: A Superior Sensory and Social cinematic experience, Escape offers seamless service and a
wealth of amenities. Escape is a culmination of style, innovation and passion and redefines the cinema
experience by presenting entertainment in a setting like never before.
  PALAZZO: Set in Vadapalani, at the heart of Chennai's film fraternity, Palazzo is their take on the
term "Movie Palace". Fresco-adorned walls, Italian marbles, a royal sceptre - just a few of the things
that will greet the people who enter Palazzo. Not to mention, the classical paintings, classy curtains,
golden chandeliers and the royal fountain.

 LE REVE: Le Rêve by SPI CINEMAS Organization is a cinema of dreams built to seamlessly

integrate cutting edge technology with classic yet contemporary design and architecture. A well-crafted
space where movie meets dream meets reality.

 THE CINEMA: Cool, Contemporary and Connected, The cinema invites people to engage with the
latest in interactive cinematic entertainment. Spacious yet minimalist, simple yet modern, lavish yet
tasteful. The Cinema is equipped with facilities and services perfect for the new generation of tech
savvy consumers, complete with ticket kiosks, Wi-Fi and state-of-the-art media technology.

 S2 CINEMAS: Progressive, Simple and Accessible to all, S2 sets the standard for modern movie
going. S2 is everyone’s destination for an incredible movie-going experience, in a setting that is truly
inspirational. The interiors are chic with all screens equipped with state-of-the-art technology to
provide you with an experience that cannot be replicated.

PRODUCTS AND SERVICES

SPI CINEMAS Organization offers a wide range of innovative customer centric services to enhance
the movie watching experience. Their notable products and services include:

VISUAL:

All screens are equipped with digital projectors with 4K resolution, the latest in digital technology.
Hence the projection brings stunning images in enhanced 4K resolution (4096 x 2160), combined with ultimate
brightness and vibrant colour accuracy time after time. They are also known for their technical competency in
preventing piracy.

 RDX: RDX stands for the Real Digital Experience. Watching movies in digital format means enhanced
clarity, colour, contrast and brightness by incorporating all DCI - screen management system standards.
The movie looks and sounds exactly the way the filmmaker intended it every time it is projected.
 3D: All the cinemas are equipped with 3D. 3D movies in RDX use cutting edge 3D technology, adding
a new dimension in 3D movie viewing while providing an immersive experience that engages the
 audience in to the situation of the movie with realistic colour and sharp images. The system interfaces
with the Digital Cinema Servers and are capable of playing 3D content that comply with the Hollywood
Studio approved DCI specifications.
 HFR: High Frame Rate 3D (HFR 3D) Frame rates are the number of images (frames) displayed by a
projector in one second. 24 frames per second (fps) is the current standard in cinemas worldwide. HFR
3D productions of 48 fps record and play visuals at twice the current rate, which is closer to what the
human eye actually sees.

SOUND

The screens are equipped with 4-way speakers to give high precision in all frequency ranges. These
high-quality equipment are tuned to give maximum voice clarity and are guaranteed to give an audio
experience that is unparalleled. A new audio platform that revolutionizes the experience of sound in
entertainment. It allows sound designers and mixers a new level of creative control and ensures that audiences
will experience the full impact of the sound mix, regardless of theatre configuration. This technology gives
filmmakers greater control over the definition and placement of sounds and is designed to help them unleash
the full depth and power of their creative visions.

 SLS: SLS high-output premium speaker systems from Dolby are known for clear, accurate, and
consistent delivery. They come with in built high-frequency ribbon drivers presenting extended
frequency range and exceptional transient response that is musical, transparent, and natural, for a
measurable increase in overall intelligibility. Audiences will enjoy the incredible clarity, superior
dynamic range, and ultra clear high frequency from any seat in the house.

DINING:

 ID: Modern and contemporary yet with the traditional food lover in mind, ID is a quick, purely
vegetarian restaurant offering the very best South Indian delicacies in SPI CINEMAS and across
Chennai.

 BLUR CAFÉ: Located at SPI CINEMAS Organization, Blur Café is a place where you can enjoy
food that is fresh and fast. Our state-of-the-art kitchen has an oven for preparing wood-fired pizzas.
Enjoy beverages hot or cold as well as desserts that range from ice creams to our trademark Chocolate
Crumble. Enhance your dining experience with porcelain from Kahla and glassware from Spiegelau,
world class German brands. A truly global dining experience with cuisines from around the world
awaits you.
  PIAZZA: A buffet setting in the theatres is a unique concept implemented through La piazza at The
Palazzo.

 DINE: A premium and exclusive space, the fine dining café at Escape offers their guests an elaborate
menu. The menu includes fresh soups, salads, starters, main course, desserts and beverages.

 ECSTACY: French chef Mickael Besse takes his customers on a culinary fantasy that can only be
defined as unique and exquisite at this international patisserie located on the driveway of Sathyam.

 E18HTEEN BELOW: E18HTEEN BELOW is a range of natural vegetarian gourmet ice cream
created by our Chef Mickael Besse and team. They have an incredible line-up of flavours that can be
complemented by a long list of toppings of your choice mixed by their expert mixologists on the Cold
Stone to create flavours that suit the customer’s imagination!

 SPICE KITCHEN: Situated at Nellore, Spice Kitchen offers a wide range of dishes cooked to
perfection.

GAMING

 BLUR: Spread over 15,000 square feet of real estate and located on levels 4,5 & 6 of the SPI
CINEMAS Organization complex in Royapettah, Chennai, Blur is a gamer's dream come true.
Experience gaming on every conceivable platform - from gaming PCs to consoles like the Sony
Playstation 3, Nintendo Wii, Xbox 360 and Xbox Kinect. There is an entire floor dedicated to arcade
games featuring both vintage and modern machines, a bowling alley, a multi-cuisine restaurant, plus a
gaming store with the latest titles and gaming gear. Blur offers something for everyone and will be the
destination for an evening of family fun.

 PLAY: PLAY offers an adrenaline rush at the gaming room at Escape. The Playstation, XBOX 360
and The Kinect are kept available.

SERVICES PROVIDED TO TACKLE CUSTOMER ISSUES

  MAGIC HUT: Magic Hat is a supervised transit play lounge for children at Sathyam. This exclusive
day care facility provides guests the comfort of leaving their children in safe hands when they need to
be away for a few hours, watching a movie or attending to other tasks outside the premises. The highly
trained and experienced staff at Magic Hat ensure that children are given the utmost care and attention,
and maintain the highest standards of safety and cleanliness. Magic Hat is all about fun, with facilities
including a play area, library, mini theatre and slumber corner.

 DND: People strolling into the theatre well after the movie has begun, noisy neighbours and
inconsolable babies are just a few of the many frustrations of a cinema goer. DND is a unique show
concept by SPI CINEMAS Organization, exclusively designed for movie goers who enjoy watching
their movies free from any disturbances or interruptions. Those coming to the DND show will not be
allowed to carry phones inside, or allowed to walk in late. Strict rules govern any talk inside the theatre,
and those below the age of 15 won’t be allowed either.

 PURE CINEMAS: Old cinemas and documentaries are replayed for the retro movie lovers.

 BLIND DATE: Blind Date is a concept that reflects an exciting, fun and suspense filled movie
experience. It is targeted at the youth segment and those who are game for a novel experience. As the
name suggests, audiences buy a ticket but they know nothing about the movie except that it will be an
unforgettable experience! Every week, Blind Date is hosted by a popular VJ and will have a celebrity
guest who will watch the film with the audiences and also interact with them.

 FUEL WALLET: The uniqueness of the ‘Fuel Wallet’ is the ability to use it to purchase any SPI
service and product at any of their outlets after recharging it.

 SENSE: Sensory Friendly Films are unique sensory-friendly screenings of movies for individuals on
the Autism Spectrum and those with sensory difficulties. The movies will be screened in a manner
where we turn the lights up and turn the sounds down. Throughout the duration of the show, lights will
be on and dimmed.

BUSINESS MERGER AND ACQUISITIONS

Multiplex chain PVR Ltd acquired 71.69 per cent stake in SPI CINEMAS Organization for about Rs
633 crore in an all cash deal.

The acquisition involved buying of SPI’s 61.65 per cent from SS Theatres LLP and 10.04 per cent equity from
S V Swaroop Reddy.

The proposed acquisition is in line with the PVR’s continual growth and expansion strategy. The boards of
both the companies have approved merger.

Post the transaction, PVR will have 706 screens operational across the country and the company said this
acquisition will make it the number 1 operator in top 3 cities of South India — Chennai, Bangalore, and
Hyderabad. As per the terms of the Share Purchase Agreement, the acquisition will have to be completed
within 30 days from execution of the agreement and the merger into the PVR Ltd within a period of 18 months
from the date of completion of the acquisition.

SPI CINEMAS Organization operates 76 screens across 17 properties in 10 cities under several brands
— Sathyam, Escape, Palazzo, The Cinema, S2 Cinema. PVR said it would fund the transaction through a
combination of internal accruals, debt issuance and deferred payment of a part of the consideration (Rs 100
crore) to be paid on achievement of certain milestones. In 2016, PVR had acquired 32 screens of DT cinemas
from realty major DLF for Rs 433 crore. PVR operates over 600 screens in 51 cities in India. At present, PVR
operates over 600 screens in 52 cities in India.

WORKFORCE

SPI CINEMAS Organization has a diverse workforce of over 6000 employees. They seek to avoid
discrimination and employ individuals worthy of employment in the organization. They hire people with a
passion for films and a passion for work. All employees have opportunities for both career and personal growth
through training, development and counseling.

ACHIEVEMENTS

The biggest achievements of SPI CINEMAS Organization were to be the first theatre complex in India to
introduce the D-cinema in India and brand it as RDX™, the Real Digital Experience. The recent awards of
SPI CINEMAS Organization for the year 2018 include being awarded the best distributor at the International
Film Business Awards. In addition, the SPI group also bagged the award for Best Airport Casual Dining
Restaurant of the Year (Regional Winner- Middle East, Africa and India) at the 7th annual Airport Food and
Beverage Conference & Awards in Helsinki. In the year 2014, SPI CINEMAS Organization won The
Audience Choice award for Best Recruitment Practice. They also won the Best Theatre Award at the Big Cine
Expo Awards in the same year 2016. In the year 2016, SPI CINEMAS Organization won the Best Multiplex
app award at The Global Mobile App Summit & Awards.
SPI Cinemas is a leading player in the entertainment industry offering services such as exhibition,
distribution and production. SPI Cinemas strives to be at the forefront of media technology and endeavours
to bring new entertainment technology to customers first.

Our roster boasts of brands such as Sathyam, Escape, Palazzo, Le Reve, The Cinema, S2 Cinemas and Kripa
Cinemas. On the exhibition front, Sathyam has been a household name in Chennai since 1974 and is the
city's hottest entertainment destination. It was the first multiplex in India to have state-of-the-art DCI-
compliant digital screens; first in India to install Dolby Atmos. Apart from showcasing the latest
blockbusters, it also houses Blur, the largest multi-format gaming facility in India and the concept
restaurants, ID and Ecstasy.

We focus on providing a paramount movie-viewing experience by exhibiting movies in settings like never
before. Escape, Chennai's first luxury multiplex is a visual treat apart from being a top notch entertainment
destination.

Designed by Giovanni Castor, Palazzo - our take on the term "Movie Palace", recreates the majesty of Italian
grandeur by combining a state-of-the-art cinematic experience and sublime service in the most opulent
surroundings.

SPI Cinemas is one of the key movie distributors in Tamil Nadu and has forayed into the music business
with Think Music to distribute Tamil, Telugu and Malayalam movie soundtracks via digital media and
Purplenote to distribute non-movie contemporary music.

In 2009, SPI Cinemas announced its entry into motion picture production with the Tamil movie, Thiru Thiru
Thuru Thuru. The 2nd production under the banner was Nootrenbadhu (180) in 2011. As of August 2018,
SPI Cinemas operates 71 screens under multiple brand names across Tamil Nadu, Kerala, Karnataka,
Puducherry, Telangana, Maharashtra and Andhra Pradesh.
 CHAPTER 2

ORGANISATION CHART
CORPORATE OFFICE STRUCTURE

Corporate Office

Finance

Human
Marketing Engineering
Resources

IT

Customer
Experience

Business
Distribution Scheduling
Developement
ORAGANIZATION STRUCTURE

CEO

PRESIDENT

Head- HR & Head- VP- VP-

Head of CFO CTO VP- Engineering Sales Schedulin
Training
Experience Manage Operation g&
r- GM-
s Liason
Assistant marketi Enginee
Head of Company Manag Manager ng ring
AM Secretary - L&D
Experienc Finance er- IT Manage
& support
e Assistant- Regional r- Sales
Manag
Senior- Finance er HR manager
Manage
GM- r Manager
F&B Purchas -
e and Custome
Store r service
Chef-
Bakery & Manager- IT
Pastery New Projects
Manag
e-r Manager-
DGM- Finance
Productions Infrastructure
IT

GM-
Restaurants
 CHAPTER 3

FUNCTIONAL DEPARTMENT
Human Resources Department

The purpose of Human Resource department is to support the achievement of SPI's business objectives
by shaping and resourcing the organization in the right way to meet current and future business needs, by
developing people to deliver results and by promoting inspiring leadership and operational style.

Finance

The Finance team is responsible for supporting the SPI CINEMAS organization’s businesses and units
in all financial matters, providing visibility and insight on current and future performance while safeguarding
SPI CINEMAS assets. They provide guidance, instructions and tools to internal stakeholders for reporting,
measuring and analyzing their business performance. They are also responsible for publishing all figures for
interim and annual financial statements and manage the relationship with their shareholders and the financial
community.

Marketing

The Marketing team is responsible for developing and managing the company’s marketing and
customer insights. Their objective is to build a strong recognition for all products and services offered by SPI
CINEMAS organization in the most novel ways, and to make sure SPI CINEMAS has a sustainable
reputation. They drive the SPI CINEMAS brand's growth outside and within an organization by safeguarding
its visibility and consistency across all aspects of their business. They also develop and manage all aspects of
the brand: its story, personality and promises, its visual identity and how they are shown in concrete business
activities. The department champions the brand internally by giving guidelines, tools and trainings to make
sure all SPI CINEMAS employees understand the br

and and its goals. SPI CINEMAS additionally builds brand awareness by supporting external marketing and
communications; the department ensures that the brand promises are reinforced at each customer touch point.

Customer Experience

Customer loyalty and satisfaction is influenced by a customer's emotions and experiences they share
with the brand. The customer experience team manages these emotions and experiences of the customer.
Therefore through intense research and innovation they keep coming up with novel ideas, which are converted,
into products and services. Examples of their work include the DND show, varied food and beverages, etc.
They ensure that the existing services loved by the customers are maintained while also curating innovative
services to enhance the movie going experience. The food and beverage team falls under this department and
they keep ensuring the safety and hygiene through regular checks at the site kitchens.

Information Technology Department

The ThoughtWorks team handles SPI CINEMAS organization’s Information Technology.

ThoughtWorks is a privately owned, global technology company with 42 offices in 15 countries. It provides
software design and delivery, and pioneering tools and consulting services. The company is closely associated
with the movement for Agile Software Developement, and has contributed to a range of Open Source products.

Purchasing Department

The purchasing department procures all necessary materials needed for production/ daily operation of
the organization. They are also charged with continuously evaluating whether the materials are procured at the
best possible price in order to maximize profitability and therefore are also involved with constant evaluation
of prices.

Engineering Department

The engineering department is responsible for ensuring that systems, speakers, lighting, projectors and
other devices used in the corporate office as well as the theatre sites are operating well in order to avoid
technical failures. This involves upkeep services as well as identifying new equipment to enhance the
quality of the movie experience.

Sales Department

SPI CINEMAS organization uses its space efficiently through the sales department. This department
focuses on identifying and procuring vendors for advertisement and for selling the company’s/ theatre’s space
for promotion activities, etc.
Distribution Department

The distributers of SPI CINEMAS organization communicates with producers and procures movies for
distribution purposes.

Back Office Department

Back Office includes the scheduling team, which decides what movies are to be screened; the number
of theatres it will be screened at and the timing the movie is to be screened at.
 CHAPTER IV

SWOT ANALYSIS
STRENGTH

 SPI cinemas operates 71 screen under multiple brand names across Tamilnadu, Kerala, Karnataka,
Puducherry, Telangana, Maharashtra and Andhra Pradesh,
 Good work environment.
 Capital
 Human resources
 Diversified service

WEAKNESS
 Ticket sales at higher prices
 Customer retention over longer term
 Parking problems
 Lack of customer feedback for improvement of services

OPPORTUNITIES

 Extend relationship with village road shows

 Growing family spending on entertainment
 Large film industry with more than 200 films released each year
 More offers to retain PVR Loyalists
 Venture into business of film distributions
 Expand business by increasing number of screens and targeting wider audience
 Collaborate with networking sites and Franchises

THREATS

 Blooming competition from similar multiplexes

 Government’s interference with entertainment tax
 Consumer resorting to other ways of entertainment
 Piracy and economic slowdown may affect industry
 Movie playing spoilsport to brand of multiplexes
 CHAPTER V

PORTER’S FIVE FORCES

Threat of New Entrants: High

Due to the high demand for the entertainment, the threat of new entrants is very high. In the Indian market,
cinema industry has been growing in a robust manner. For instance, the cinema screens in India have risen
by 150 percent between 1980 and 2015. Hence, it can be identified that the cinema industry has been
growing in an efficient manner. The screens number has been rising 150 to 175 per year. The enhanced
demand for the entertainment indicates the high threats of new entrants to the existing cinema organization.
Due to the significant economic crisis, most of the new entrants face challenges in establishing their business
in the market. Besides this, the reputation of existing company would create difficulties for them to obtain
high sales revenue within the short timeframe. Moreover, it becomes difficult for the new entrants for
grabbing enhanced technological access and proper location for the business. although the new entrants are
increasing in numbers, they have to face several challenges at the initial stage of business establishment.

Factors affecting the threat of new entry barriers:

• Government Licensing
• Manpower
• High Initial investment
• Intellectual property
• The entry of foreign Brands

The bargaining power of Suppliers: (High)

Bargaining power of suppliers is high, due to the low number of cinema screens available in the country.
The suppliers are the distributors of the films. Due to the high demand of cinema screens, most of the
companies have to bargain with the movie distributors. Sometimes, the distributors demand high amount due
to accumulate high profit from the movies. Due to the low number of screens, sometimes, the low budget
movies face challenges in obtaining the adequate number of cinema screens. Technology also indicates
unusual competitors of the particular industry. Although the bargaining power of the supplier is high, they
also might face challenges for retaining their high demand due to the low infrastructures of some cinemas
located in the nation. Sometimes, the distributor has to decrease their demand for distributing the 3D movie
prints, as the half of the Australian cinema screens are yet to be digitalized.

The Factors affecting bargaining power:

• Rise in investment avenues
• Providers of funds
• Interest rates
• Valuations
• The economic Fluctuations
• Role of Entertainment Industry
• Offshore operations
Bargaining power of customers : (High)

The bargaining power of the buyer is immense, as there is no switching cost for the audience to change the
cinema hall at any point of time. Due to the high bargaining power, most of the cinema halls try to uphold the
decent pricing policy. On occasion, the cinema theaters provide adequate discounts to the customers for
enhancing the profit margin within the short timeframe. Consequently, the audiences obtain high opportunities
to change the option easily. On the contrary, it creates a competitive situation in the market, where every
cinema company tries to deliver the best possible services at an affordable cost.

The Technology Factors affecting The Bargaining power of customers:

• Short-term finance
• Margins
. • Multiplex Rivals
• Theatre Competitors

Competitive Rivalry: (High)

In the global platform, the entertainment industry has been experiencing the immense growth due to the
increasing demands. Hence, the new cinema companies have to face huge challenges in executing business
into the existing market. There are some groups of cinema rule the Indian entertainment market. For
instance, the PVR group is the largest cinema chain in India. It has more than 700 screens across India.
Consequently, it has high brand value in the entertainment industry. Most of the new cinema organizations
face difficulties in enhancing the business opportunities within the short timeframe. At the initial stage of the
business, the organization could face a challenging situation in engaging the audience. Over the past few
years, the competition in the Indian cinema industry has risen. Besides PVR group, there are other cinema
organizations including Cinemas, Palace Cinemas. Consequently, it indicates the high chance of rivalry for
new entrants.

Factors affecting The Competitive Rivalry:

• Too many players of same size
• Players have similar strategies
• Less product differentiation, price competition
• Low market growth rates
• Barriers for exit are Low
Threats of substitute: LOW

The substitute of the cinema industry is theaters, drama, and other acting activities. Over the past few decades,
the demand of the theaters has significantly decreased. In these days, most of the audiences prefer cinema for
getting entertained rather watching the theaters. However, the Indian government has been providing adequate
support to the theaters and drama companies for retaining the tradition in an efficient manner. On the other
hand, the substitute of the cinema indicates other fun activities including street plays, stage performance, etc.
Hence, it can be assessed that the increasing demand of the cinema industry plays an integral role in decreasing
the threat of substitute.

The Factors affecting threats of substitutes:

• Close customer relationships,
• Customers Satisfaction
• Customers attitude
• Switching Technology Costs

Competitors of SPI CINEMAS

1. Carnival Cinemas
2. INOX
3. Wave Cinemas
4. Fun Cinemas
5. Reliance Mediawork
6. CinePolis
 CHAPTER VI

AREA OF WORK
 I Handled Post Recruitment Process and Enter the New Employees Details in Oracle Software
(Human Resource Information System)
 After Recruitment, Will enter Employees Salary Details in Oracle (HRIS Software)
 Activated UAN Account For the Employees Working in the Site.
 Linking Bank Accounts of Employees in Companies System for Salary Accreditation.
 Done BGV (Background Verification) of Employees.
CHAPTER VII

CONCLUSION
 The internship through me a lot of things. I experienced the overall running of the company, the day
to day activities carried out the responsibility of the company.

 My Experience with Institutional Training was more informative and I gained more knowledge about
the activities of the company, which we cannot get through theoretical studies, which would help me
in the future.

 I had learned the culture and working pattern of that company.

 As it is developed cinema industry, it has many new hurdles to face.

Overall the employees of SPI CINEMAS are working with Enthusiasm and Zeal to Achieve their
Organizational Goals.
 Chapter VIII

BIBILIOGRAPHY
 BIBILIOGRAPHY

http://www.spicinemas.in

https://en.wikipedia.org/wiki/SPI_Cinemas