ANU JAIN

Room No. 1, 1st Floor, IES Girl’s Hostel, IES New English School,
Bandra(E), Mumbai – 400051, Maharashtra, India
+91 8955569500
anujain.136@gmail.com
anu.jain17@ies.edu

EDUCATION:

YEAR DEGREE / CERTIFICATE INSTITUTION RESULTS (%, CGPA)

Post Graduate Diploma in Management (PGDM) IES Management College and Research Centre,
2019 3.29 / 4.0
in Marketing Mumbai
University College of Commerce and Management
2016 Bachelor of Business Management (BBM) Studies (UCCMS), Mohanlal Sukhadia University 60%
(MSU), Udaipur
Higher Secondary School Certificate (HSC, XII),
2013 Maharana Mewar Public School (MMPS), Udaipur 69.2%
C.B.S.E.
2011 Secondary School Certificate (SSC, X), C.B.S.E. Maharana Mewar Public School (MMPS), Udaipur 8.8 / 10.0

WORK EXPERIENCE:

ZIPGRID, MUMBAI (SENIOR EXECUTIVE - SALES): [JULY, 2019 – CURRENT]

https://zipgrid.com/

• Develop sales strategies to achieve Zipgrid’s sales goals and revenues

• Monitor the achievement of sales objectives by the sales team and evaluate their performance, provide them feedback, support
and coaching
• Assist with the development of sales presentations and proposals
• Track, collate and interpret sales figures. Forecast annual, quarterly and monthly sales revenue and generate timely sales reports
• Formulate sales policies and procedures, develop pricing schedules and rates
• Help prepare and monitor budgets
• Conduct market research, competitor and customer analysis
• Analyze data to identify sales opportunities
• Cultivate effective business relationships with executive decision makers in key accounts

SMAAASH, MUMBAI (DIGITAL MARKETING INTERN): [APR, 2019 – JULY, 2019]

https://smaaash.in/

• Developed and managed digital marketing campaigns

• Oversaw the social media strategy and continually improved it based on new ideas
• Managed and maintained the content in SMAAASH’s various websites
• Wrote and optimized content for the website
• Managed SMAAASH’s Facebook, Instagram, LinkedIn and Twitter social networking accounts
• Performed Online Reputation Marketing for SMAAASH
• Daily tracked and analyzed website traffic and provided regular internal reports to higher management
• Analyzed key performance indicators for SMAAASH’s website like reducing website bounce rate, increasing dwell time and
improving conversion
• Worked on Search Engine Optimization (SEO) for SMAAASH and its various subsidiaries
• Daily fixed and reported any errors in online content
• Edited and posted videos, podcasts and audio content to online sites
• Created online banner advertisements and oversaw pay per click (PPC) ad management
• Wrote content for email marketing campaigns
• Identified new trends and developments in digital and mobile marketing and reported my findings to higher management
 ANAROCK PROPERTY CONSULTANTS PVT LTD, MUMBAI (MANAGEMENT INTERN): [DEC, 2018 – MAR, 2019]
https://www.anarock.com/

• Worked on project mandates from Piramal Realty and Tata Housing

• Acted as Consultant and Advisory to effectively conclude many large real estate transactions
• Ensured optimum client service delivery and engagement for customer satisfaction
• Conducted detailed market research and client analysis to negotiate better and significantly improve the customer acquisition rate
and close more transactions
• Accompanied potential buyers during property inspections and advised them on the suitability and value of the property based on
the current market conditions
• Executed parallel strategies for business development, working alongside Line Managers in the group
• Conducted training sessions for sales agents to improve sales techniques
• Generated various leads through online research
• Laid special focus on Customer Relationship Management
• Managed daily administrative tasks like managing multiple listing services and online advertising platforms

HINDUSTAN TIMES MEDIA LTD, MUMBAI (MANAGEMENT INTERN): [MAY, 2018 – JUNE, 2018]
http://www.htmedia.in/

• Understood the institutional buying behavior towards business newspapers in general

• Studied consumer awareness about MINT which is an Indian financial daily newspaper published by HT Media
• Understood the factors influencing the buying behavior of customers towards MINT and reported them to higher management
• Suggested measures to increase the market visibility of MINT
• Performed competitor analysis based on market share and compared different kinds of subscriptions and promotions offered by
the competitors
• Performed SWOT Analysis for MINT
• Conducted surveys on a sample size of 63 people to gain new insights. Made recommendations based on the findings to higher
management to improve the readership of MINT
• Conducted various field interviews with relevant individuals like Company Directors, Managers, Senior Executives, Head of
Departments in College and College Librarian to gain new perspective on their requirements from a business newspaper. Created
awareness about MINT during these interviews

CRAFTSVENTURE, MUMBAI (INTERN): [JULY, 2016 – DEC, 2016]

https://www.craftsventure.com/

• Identified new areas of potential business opportunities for Craftsventure

• Brought new customers and vendors on board
• Created and conducted Digital Marketing Campaigns for better public awareness and online presence

PROJECTS:

RESEARCH THE IMPACT OF DIGITAL MARKETING STRATEGIES OF INTERNATIONAL LUXURY COSMETIC BRANDS
[FEB, 2019 – MAR, 2019]
• Analyzed the different marketing approaches and innovative selling techniques for luxury products in cosmetic brands
• Studied emerging global online trends of the luxury goods market and their impact on different generations

LIVE PROJECT WITH SPORTZCONSULT [FEB, 2018 – MAY, 2018]

• Studied Marketing Strategies of various brands for sports leagues in India

COMPANY ANALYSIS OF JUBILANT FOODWORKS [DEC, 2017- JAN, 2018]

• Analyzed the current situation of the Indian Restaurant and Food Service Industry according to different segments and consumer
profiles
• Performed a detailed financial analysis of Jubilant Foodworks
• Performed SWOT Analysis of Jubilant Foodworks
• Analyzed the competition using Porter’s Five Forces Model
POSITIONS OF RESPONSIBILITY:

• Event Coordinator and Representative for IES Management College and Research Centre at Bombay Management Association
(BMA, https://bma-india.com/), (2017-18)
• Assistant Manager at ‘Sehat Foundation’ (http://www.sehatfoundation.com/) which is an NGO that provides basic healthcare and
education related to healthcare to underprivileged sections of society (2016-17)
• Team Member responsible for Digital Marketing and Incoming Student Exchange Program for AIESEC which is a world-renowned
youth leadership movement founded in 1948 that spans 126 countries over the world (https://aiesec.org/)
• Core Committee Member of the Alumni Club at IES Management College and Research Centre, Mumbai
• Core Member of the Marketing Club at IES Management College and Research Centre, Mumbai

TECHNICAL SKILLS:

• Software/Tools: MS Excel, MS Word, MS PowerPoint, Google Forms, Google Sheets, SPSS, Tableau, Qlik Sense

AWARDS / ACHIEVEMENTS:

• Won the prestigious ‘Best Marketing Presentation Competition’ at IES Management College and Research Centre, Mumbai
• Placed 3rd in the highly competitive ‘HR Economic Times Buzz Competition’ at IES Management College and Research Centre, Mumbai
• Participated as a Global Volunteer for the ‘Balkalakar’ Event organized by AIESEC
• Participated as Onsite Committee Member at Youth Speak Forum, 2016 which is a global movement organized by AIESEC that forms a
global youth voice and advocates for change in the areas of education and employment by partnering with decision makers
(https://aiesec.org/youth-speak)

RELEVANT COURSES UNDERTAKEN:

Entrepreneurship, Introduction to Marketing, Communication Dynamics, Sales Force Management, Brand Management,
Research Methodology, Value Based Management, Digital & Social Media Marketing, Global Marketing, Services Marketing & Management,
Media Planning, Rural Marketing, Business Marketing, Statistics for Management, Retail Management, Market Research.

ACTIVITIES / INTERESTS:

• Volunteering and teaching children

• Participated in Marketing Workshops
• Member of Alumni Club & Marketing Club
• Hobbies: Reading, Cooking, Travelling, Swimming, Badminton, Studying management case studies, Researching and studying
creative and innovative marketing techniques