PERSUASIVE EDITORIAL TECHNIQUES

These are some common techniques used by editorial writers to persuade the
readers. Not all of them are effective in every situation. The examples in italics
are based on a possible editorial about improving food in a school’s cafeteria.
 PERSUASIVE EDITORIAL TECHNIQUES
topic. (pity, disgust, to help us
BANDWAGO Sally Jones, the fear, anger, function.
N Health etc.). Hunger. It is
Using the Inspector, said When you skip keeping many of
argument that after her visit to a meal, your us from
because our cafeteria, body begins achieving our
everyone is “You have converting best in school.
doing it, you wonderfully energy into fat
should, too. clean facilities.” in an effort to PREDICTION
Every kid loves keep from Predicting the
pizza, so our STATISTICS starving to outcome of
cafeteria should Using research death. the situation.
serve it every to support the If we do not take
day. writer’s view. RHETORICA our eating
According to a L habits seriously,
TESTIMONI Middle School QUESTIO our grades will
AL Health survey, N drop and our
Using the only 85% of Using a future will be
testimony or adolescents question to doomed.
statement of consume lunch. get the
someone to reader’s CAUSE AND
persuade you CALL TO attention and EFFECT
to think or act ACTION focus the Stating the
as he or she Encouraging purpose. effect that
does. the reader to Do you enjoy something
Bob has been in do something the sound of may have.
three different about the your stomach Because not
middle schools, issue being growling? enough students
and he claims addressed. are eating in the
our cafeteria has All of us need to REPETITION cafeteria, our
the best pizza. eat lunch in our Repeating a choices of food
cafeteria each word or items have been
EXPERT day. phrase limited.
OPINION throughout
Using quotes the writing.
and EMOTIONAL Hunger. It
statements APPEAL affects all of us
from a person Using details at some point in
considered to to create an the day.
be an expert emotional Hunger. Our
on that response from growing
particular the reader bodies need fuel