effectiveness relates to getting the right things done.

Peter Drucker reminds us that effectiveness is an

important discipline which “can be learned and must be earned.”[1].

India, is the second largest producer of two-wheelers in the world. In the last few years, the
Indian two-wheeler industry has seen spectacular growth. The country stands next to China and
Japan in terms of production and sales respectively.
Majority of Indians, especially the youngsters prefer motorbikes rather than cars. Capturing a
large share in the two-wheeler industry, bikes and scooters cover a major segment. Bikes are
considered to be the favorite among the youth generation, as they help in easy commutation.

Large variety of two wheelers are available in the market, known for their latest technology and
enhanced mileage. Indian bikes, scooters and mopeds represent style and class for both men and
women in India.

Benefits of two wheelers

Two-wheelers are the most popular and highly sought out medium of transport in India. The
trend of owning two-wheelers is due to its-

 Economical price
 Safety
 Fuel-efficient
 Comfort level

However, few Indian bike enthusiasts prefer high performance imported bikes. Some of the most
popular high-speed bikes are Suzuki Hayabusa, Kawasaki Ninja, Suzuki Zeus, Hero Honda
Karizma, Bajaj Pulsar and Honda Unicorn. These super bikes are specially designed for those
who have a zeal for speedy drive.
Browse through the pages and catch all the details of high-performance two wheelers in India.
Know more about latest launches and happenings in two wheelers industry.
“Marketing strategies of two wheeler dealers in Bangalore”
AUTOMOBILE SECTOR
Submitted by:
SUCHINDRA REDDY.N
UNDER THE GUIDANCE OF:
INTERNAL GUIDE
EXTERNAL
GUIDE

Prof.Narayana prasad
MSB Bangalore
MBA DEGREE

DEPARTMENT OF MANAGEMENT STUDIES

MSB Bangalore Formerly MAGNUS School of Business
Bangalore- 560025
2009
DECLARATION

I the student of MBA 3nd semester, from MSB Bangalore MAGNUS School of Business
declare that this project report titled Marketing strategies of two wheeler dealers in
Bangalore” is prepared by me of my sincere efforts.

This report is prepared under the valuable guidance of

Prof.Narayana Prasad Department of Management Studies.

I also declare that this report has not been submitted to any other University or
Institution for the award of any Degree, Diploma, Fellow ship or other similar titles.

Place: Bangalore.
Date:
Suchindra
reddy.N

CHAPTER SCHEME:-
1 Executive Summary

2 Introductions

3 Industry Profile

4 Objectives

5 Methodologies

6 Data Collection

7 Bibliography