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    CR England

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    Samantha Edwards
    C.R. England faces a poor public reputation from motorists and former employees that could restrict trucking laws. To improve this, they created a "Hauling for Hunger" campaign to donate refrigerated goods to homeless shelters across 14 cities over 3 months. This will boost employee morale and publicity through radio promotions, social media posts, and inviting media to cover food drop-offs and employee meetings. The $81,350 budget will fund these events, donations, and traditional and social media promotions.

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    CR England

    Uploaded by

    Samantha Edwards
    50 views12 pages
    C.R. England faces a poor public reputation from motorists and former employees that could restrict trucking laws. To improve this, they created a "Hauling for Hunger" campaign to donate refrigerated goods to homeless shelters across 14 cities over 3 months. This will boost employee morale and publicity through radio promotions, social media posts, and inviting media to cover food drop-offs and employee meetings. The $81,350 budget will fund these events, donations, and traditional and social media promotions.

    Original Description:

    Samantha Edwards, Kalicia Bateman, Sarah Simpson, Jenna Dalton

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    C.R. England faces a poor public reputation from motorists and former employees that could restrict trucking laws. To improve this, they created a "Hauling for Hunger" campaign to donate refrigerated goods to homeless shelters across 14 cities over 3 months. This will boost employee morale and publicity through radio promotions, social media posts, and inviting media to cover food drop-offs and employee meetings. The $81,350 budget will fund these events, donations, and traditional and social media promotions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    50 views12 pages

    CR England

    Uploaded by

    Samantha Edwards
    C.R. England faces a poor public reputation from motorists and former employees that could restrict trucking laws. To improve this, they created a "Hauling for Hunger" campaign to donate refrigerated goods to homeless shelters across 14 cities over 3 months. This will boost employee morale and publicity through radio promotions, social media posts, and inviting media to cover food drop-offs and employee meetings. The $81,350 budget will fund these events, donations, and traditional and social media promotions.

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    © All Rights Reserved
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    Flag for inappropriate content
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    of 12

    Case of the Troubled Truckers

    Kalicia Bateman, Jenna Dalton, Samantha Edwards & Sarah Simpson


    The problem

    C.R. England faces an


    unfavorable opinion from
    motorists as well as their current
    and former employees that, if not
    changed, will further restrict
    trucking laws and accessibility.
    Demographics / Psychographics

    Employees Other Drivers Media outlets

    ● Over 6,200 drivers. ● Aged 20-40. ● Self- interest is pleasing


    ● The overall feeling of ● Daily commuters on the the public.
    the company is created road. ● People want more
    by the people who work ● Often distracted while uplifting news.
    there. driving.
    ● Mostly male. ● Enjoy multitasking -
    listening to radio, phone
    calls, etc.
    Our Goal:

    Restore and maintain C.R.


    The solution England’s positive
    corporate reputation.
    The solution
    Hauling for Hunger

    14 cities in 3 months
    CR England has the
    unique capability to give
    refrigerated, fresh goods
    to the nation’s many
    homeless shelters.
    How it works

    Step 3
    Step 2 Pitch to local media
    Step 1
    Share our charitable
    Boost employee
    cause with other
    morale
    drivers on the road
    The details
    Tactics we will use to reach our key publics and accomplish our objectives.

    Radio PSAs / Ads Meeting in SLC News Media Social Media


    We will create radio PSAs We will hold a company-wide We will create a media kit We will create weekly
    and ads about how highly meeting in Salt Lake where for local radio / TV videos of the drop-offs as
    trained our drivers are. employees will receive special stations. We’ll also invite well as daily posts on
    We’ll also advertise the Hauling for Hunger polos and the media to cover large kit Facebook and Instagram
    Hauling for Hunger assemble kits assembling meetings live. to boost brand awareness.
    campaign.
    Total Budget:
    $81,350 $42,500 for Employee Event

    Our money will be spent on:

    ● The employee event to


    boost morale $17,230 for Shelter
    ● 14 food drop-offs to Drop-offs
    community homeless
    shelters
    ● Media promotion
    through radio,
    Facebook, Instagram, $21,620 for Traditional and
    and YouTube Social Media Promotions
    Calendar
    Where we’re going.

    Send out media kits


    Conclude campaign
    Begin daily social media posts
    and keep up social
    Begin radio PSA’s, ads, weekly videos
    media presence
    Employee kickoff meeting

    Mar Apr May Jun Jul Aug Sept Oct

    1st shelter Final shelter drop-off


    drop-off Conclude weekly videos,
    radio ads and PSA’s
    Ending hunger
    one truckload at a time.
    #hauling4hunger
    Some of our sources:
    1. Apex Capital Corp
    2. Deseret News

    Appendix 3.
    4.
    Pew Social Trends
    The Washington Post
    5. Forbes
    6. The Atlantic
    7. Statista

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