April 10,

APPLE
2019

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Name: murtaza hussain

Assignment no: 1
Class: BBA 7th
Submitted to: sir ashfa
Roll no: 14

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INTRODUCTION
Apple Inc. is an American multinational corporation that designs and manufactures consumer
electronics and computer software products. The company's best-known hardware products
include Macintosh computers, the iPod and the iPhone. Apple software includes the Mac OS X
operating system, the iTunes media browser, the iLife suite of multimedia and creativity
software, the iWork suite of productivity software, Final Cut Studio, a suite of professional audio
and film-industry software products, and Logic Studio, a suite of audio tools. The company
operates more than 250 retail stores in nine countries and an online store where hardware and
software products are sold.

Established in Cupertino, California on April 1, 1976 and incorporated January 3, 1977, the
company was called Apple Computer, Inc. for its first 30 years, but dropped the word
"Computer" on January 9, 2007 to reflect the company's ongoing expansion into the consumer
electronics market in addition to its traditional focus on personal computers. Apple has about
35,000 EMPLOYEES worldwide and had worldwide annual sales of US$32.48 billion in its
fiscal year ending September 29, 2008.For reasons as various as its philosophy of comprehensive
aesthetic design to its distinctive advertising campaigns, Apple has established a unique
reputation in the consumer electronics industry. This includes a customer base that is devoted to
the company and its brand, particularly in the United States. Fortune magazine named Apple the
most admired company in the United States in 2008 and in the world in 2009.

History of Apple Incorporation:

Apple Incorporation was established on April 1, 1976 by Steve Jobs, Steve Woznaik, and
Ronald Wayne to sell the Apple1which was the first personal computer single handle designed
and hand built by Steve Woznaik.

Unfortunately for Ronald Wayne, after eleven days of the organization’s existence he sold his
shares of apple for $800because of the debt that the three of them had endured during the process
of creating the organization. By 1977 with the invention of Apple2 apple was incorporated with a
$92,000 which is invested from Mike Markkula whose intent was to invest more into apple with
his total reaching $250,000. Later Michael Scott became the first CEO of apple because Mike
Markkula believed that the Jobs and Woznaik were too inexperienced for this job. Scott

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remained CEO until April of 1983 when John Sculley former president of Pepsi Co, replaced
Scott and filled the position.

During 1980’s apple was recognized on the fortune 500 list and this organization was on
#411after five years of existence The Macintosh 128k was introduced to public during 1984 in
Super Bowl Commercial which is now legendary. By September 7, 1984 apple offered the
common stock to the public. Apple success was noticeable after 1984 Steve jobs also purchased
the computer division of motion pictures studio Lucas film Ltd for $60 Million. In 1996 jobs and
apple reunited after sorting out the issues when apple bought his operating system NEXT for
$400 Million because it was known for being head of its time. In 1997 Jobs became the interim
CEO of apple. The iMac released on August 15, 1998 and became the fastest selling personal
computer in History, because it is stylish, one-piece computer which caused the industry to
recognize Apple as a competitor and innovator in technology In fact “Apple sold 278,000 iMacs
in its first two months and over 2 Million in its first two years. In 2000 Jobs became the official
CEO of apple and introduced the IPod a digital music player IPod helped to create profitable
entities such as ITunes. In January 9, 2007 Jobs announced the development of the IPhone a
cellular telephone source for internet access and included Apple’s unique interface design and
also announced the Apple TV.

In July, 2008 apple launched the App store to sell third party applications for the IPhone and
IPod touch the store sold 60 Million applications in a month and registered average daily revenue
of $1 Million. By October, 2008 apple was the third largest mobile handset supplier in the world.
On January 14, 2009 Jobs announced that he would be taking a Six-month medical leave of
absence because of his health issues Apple announced a large screen tablet like media device
known as IPad on January 27, 2010. In June 2011I cloud was unveiled by Jobs and Jobs resigned
his position as CEO which is placed by Tim Cook and Jobs became apple’s chairman.

On October 5, 2011 Apple announced that Jobs had died marking the end of an era for Apple
Inc. The first major announcement by Apple following Jobs passing occurred on January 19,
2012 when Apple introduced iBooks Textbooks for iOS and iBook Author for Mac OS X

From 2011-2013 Apple released the iPhone 4 and iPhone4S and iPhone 5 and 5S, 5Cwhich
featured improved cameras and packed with intelligent software assistant named Siri and cloud
sourced data with iCloud the third and fourth generation iPads which featured Retina
displays and the iPad Mini which featured a 7.9 inch screen in contrast to the iPads 9.7 inch
screen. These launches were successful with the iPhone 5 released September 21, 2012
becoming Apples biggest iPhone launch with over 2 million pre-orders and sales of 3 million
iPads in three days following the launch of the iPad Mini and fourth generation iPad released
November 3, 2012 apple also released a third generation 13 inch Mac Book Pro with a Retina
display and new iMac and Mac Mini computers. In September 2014 apple released the iPhone 6
and iPhone 6 plus and also in October iPad mini 3 and iPad Air 2 which are the apple’s latest

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releases with new improved software and specifications and later on iWatch is also introduced by
Tim Cook.

MISSION STATEMENT OF APPLE:

According to the Economist, Steve Jobs' mission statement for Apple in 1980 was:
“To make a contribution to the world by making tools for the mind that advance humankind.”

VISION STATEMENT OF APPLE:

“Apple is committed to bringing the best personal computing experience to students, educators,
creative professionals and consumers around the world through its innovative hardware, software
and Internet offerings.“

VALUE STATEMENT:
The value statement of apple is “THINK DIFFERENT.”

PRODUCTS OF APPLE:
The following are the products of APPLE:

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Mac:

 MacBook Air: Consumer ultra-thin, ultra-portable notebook, introduced in 2008.

 MacBook Pro: Professional notebook, introduced in 2006.
 Mac Mini: Consumer sub-desktop computer and server, introduced in 2005.
 Mac Pro: Workstation desktop computer, introduced in 2006.
 iMac: Consumer all-in one desktop computer, introduced in 1998.
Apple sells a variety of computer accessories for Macs, including Thunderbolt Display, Magic
Mouse, Magic Track pad, Wireless Keyboard, Battery Charger, the AirPort wireless networking
products, and Time Capsule.

IPad:

On January 27, 2010, Apple introduced their much-anticipated media tablet, the iPad, running a
modified version of iOS. It offers multi-touch interaction with multimedia formats including
newspapers, magazines, e books, textbooks, photos, movies, videos of TV shows, music, word
processing documents, spreadsheets, video games.
On March 2, 2011, Apple introduced the iPad 2, which had a faster processor and a camera on
the front and back. It also added support for optional 3G service provided by Verizon in addition
to the existing offering by AT&T. However, the availability of the iPad 2 has been limited as a
result of the devastating earthquake and ensuing tsunami in Japan in March 2011.

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The iPad Mini was also introduced, with a reduced 7.9-inch display and featuring much of the
same internal specifications as the iPad 2
On October 22, 2013, Apple introduced the iPad Air. It added the new 64 bit Apple-A7
processor. The iPad mini with Retina Display was also introduced, featuring the Apple-A7
processor as well.
On October 16, 2014, Apple unveiled the iPad Air 2. It added better Graphics and central
processing; a camera burst mode, as well as minor updates. The iPad Mini 3 was unveiled at the
same time.
Since its launch, iPad. Users have downloaded three billion apps, while the total number of App
Store downloads is over 25 billion.

iPod:

On October 23, 2001, Apple introduced the iPod digital music player. Several updated models
have since been introduced, and the iPod brand is now the market leader in portable music
players by a significant margin, with more than 350 million units shipped as of September
2012. Apple has partnered with Nike to offer the Nike+ iPod Sports Kit, enabling runners to
synchronize and monitor their runs with iTunes and the Nike+ website.
Apple currently sells following variants of the iPod:

 iPod Shuffle: Ultra-portable digital audio player, currently available in a 2 GB model,

introduced in 2005.
 iPod Nano: Portable media player, currently available in a 16 GB model, introduced in
2005. Earlier models featured the traditional iPod click wheel, though the current generation
features a multi-touch interface and includes an FM radio and a pedometer.
 iPod Touch: Portable media player than runs iOS, currently available in 16, 32 and 64 GB
models, introduced in 2007. The current generation, which was released on September 12,
2012 features the Apple A5 processor, a Retina display, and dual cameras on the front (1.2

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megapixel sensor) and back (5 megapixel iSight), the latter of which supports HD video
recording at 1080p and Siri.

iPhone

At the Macworld Conference & Expo in January 2007, Steve Jobs introduced the long-
anticipated iPhone, a convergence of an Internet-enabled smart phone and iPod. The first-
generation iPhone was released on June 29, 2007 for $499 (4 GB) and $599 (8 GB) with
an AT&T contract. On February 5, 2008, it was updated to have 16 GB of memory, in addition
to the 8 GB and 4 GB models. It combined a 2.5G quad band GSM and EDGE cellular phone
with features found in handheld devices, running scaled-down versions of Apple's Mac OS X
(dubbed iPhone OS, later renamed iOS), with various Mac OS X applications such
as Safari and Mail. It also includes web-based and Dashboard apps such as Google
Maps and Weather. The iPhone features a 3.5-inch (89 mm) touch screen display, Bluetooth,
and Wi-Fi.

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At Worldwide Developers Conference (WWDC) on June 9, 2008, Apple announced the iPhone
3G. It was released on July 11, 2008, this version added support for 3G networking and assisted-
GPS navigation.
In June 2011, Apple overtook Nokia to become the world's biggest smart phone maker by
volume.
On October 4, 2011, Apple unveiled the iPhone 4S, which was first released on October 14,
2011. It features the Apple A5 processor. Apple sold 4 million iPhone 4S phones in the first
three days of availability.
On September 12, 2012, Apple introduced the iPhone 5. It added a 4-inch display, 4G LTE
connectivity, and the upgraded Apple A6 chip, among several other improvements. Two million
iPhones were sold in the first twenty-four hours of pre-ordering and over five million handsets
were sold in the first three days of its launch.
In March 2013, one of the largest cellular phone companies in the United States, T-Mobile,
announced that it would begin selling the iPhone 5 on April 12. Upon the launch of the iPhone
5S and iPhone 5C, Apple sold over nine million devices in the first three days of its launch,
which sets a new record for first-weekend smart phone sales. This was the first time that Apple
has simultaneously launched two models and the inclusion of China in the list of markets
contributed to the record sales result.

Apple TV:

At the 2007 Macworld conference, Jobs demonstrated the Apple TV; (previously known as the
iTV) a set-top video device intended to bridge the sale of content from iTunes with high-
definition televisions. The device links up to a user's TV and syncs, either via Wi-Fi or a wired
network, with one computer's iTunes library and streams from an additional four. The Apple TV
originally incorporated a 40 GB hard drive for storage, includes outputs
for HDMI and component video, and plays video at a maximum resolution of 720p.

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Apple Watch:
The Apple Watch is a smart watch announced by Tim Cook on September 9, 2014. It has fitness
tracking capabilities similar to fit bit. It requires an iPhone 5 or above to work. The release date
is early 2015, starting at $349.

APPLE’S COMPETITORS:

Apple has become a major digital asset management company. It has created an OS and UI that
makes. Apple has created a position for itself that makes it nearly impossible for other companies
to compete head on.
Even though apple has taken a major leadership position in the PC and CE and even smart phone
market the company does have some interesting competitor who are watching it closely and
trying to figure out how to respond but this competition is not coming from traditional PC and
CE players. Instead it’s coming from the likes of Samsung, Google, Microsoft, Amazon and
Sony because of their strong investment in content.
So Apple Inc. vs. Samsung electronics CO. LTD was a big and first competitor of a series of
ongoing lawsuit between Apple Inc. and Samsung electronics regarding the design of smart
phones and tablet computer between them the companies made more than half of smart phones
sold worldwide as of July 2012. In the spring of 2011. Apple began litigating against Samsung in
patent infringement suits Apple and Motorola mobility were already engaged in a patent war on
a several fonts. Apple multinational litigation over technology patents became known as part of
the mobile device smart phone patent war extensive litigation in fierce competition in the global
market for consumer mobile communication. By July 2012 the two companies were still
embroiled in more than 50 law suits around the globe with billions of dollar in damages claimed
between them. While Apple won a ruling in its favor in the US. Samsung won ruling south
Korea, Japan and the UK on June 2013. Samsung won a limited ban from the US international
Trade commission on sales of certain Apple products after the commission found Apple had

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violated a Samsung patent but this voted by US Trade Representative Michael Forman.
Another big Apple competitor is Google and Microsoft. Apple haters may not want to admit it
but Apple’s business model is working out very well and not just because it’s helping apple
continue to post sky high profits. It’s also helping the company keeps its customer fanatically
loyal to the brand. Apple is able to do this writes John Grubs of its products, from hardware to
software.

This is important because unlike Microsoft and Google. Apples does not have to rely on third
party vendors to get it software on the market we have seen over the year that Microsoft and
Google have grown tired of OEMS who hurt their platform performances by either building
inferior hardware or adding their own unnecessary bloat ware to mix. Microsoft has recently
tired its hand at building its own hardware with its surface line of tablets and Google is
repeatedly trying to push android manufactures to raise their standards with android. Silver
program but neither of these efforts has given Google and Microsoft the same control that apple
now has.

Google or Microsoft have enormous market share but neither has control over the device on
which their platform run. Microsoft and Google can’t force OEMS to make better computers and
device to stop junking them up with unwanted add-ons. Apple on the other hand, can force
anything it can achieve into devices. Apple wants to go 64bit on Arm? Apple can do it alone.

CURRENT PROFIT AND REVENUE OF APPLE:

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ANNUAL INCOME STATEMENT OF APPLE:

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INCOME STATEMENT:

Period Ending Sep 27, 2014 Sep 28, 2013 Sep 29, 2012
Total Revenue 182,795,000 170,910,000 156,508,000
Cost of Revenue 112,258,000 106,606,000 87,846,000
Gross Profit 70,537,000 64,304,000 68,662,000
Operating Expenses
Research Development 6,041,000 4,475,000 3,381,000
Selling General and Administrative 11,993,000 10,830,000 10,040,000
Non Recurring - - -
Others - - -
Total Operating Expenses - - -

Operating Income or Loss 52,503,000 48,999,000 55,241,000

Income from Continuing Operations
Total Other Income/Expenses Net 980,000 1,156,000 522,000
Earnings Before Interest And Taxes 53,483,000 50,155,000 55,763,000
Interest Expense - - -
Income Before Tax 53,483,000 50,155,000 55,763,000
Income Tax Expense 13,973,000 13,118,000 14,030,000
Minority Interest - - -
Net Income From Continuing Ops 39,510,000 37,037,000 41,733,000
Non-recurring Events
Discontinued Operations - - -
Extraordinary Items - - -
Effect Of Accounting Changes - - -
Other Items - - -

Net Income 39,510,000 37,037,000 41,733,000

Preferred Stock And Other Adjustments - - -
Net Income Applicable To Common Shares 39,510,000 37,037,000 41,733,000

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By seeing the above income statement of apple we conclude that apple had a bad or gloomy year
in 2013. Apple has reported its first fall in profit for nearly 10 years - a move that could further
threaten its market value. The reasons for such result are discussed below

Analysts expected a tumble of up to 18% in earnings when the company delivered its second
quarter trading statement on Tuesday.

In the end, the technology giant announced that its profit for the second quarter of the financial
year - the three months to the end of March 2013 - were down $2.1bn (£1.38bn) to $9.56bn
(£6.27bn), which was what analysts had predicted.

Soon after announcing the profit fall, the Apple board cleared the way to buy back $100bn worth
of shares by 2015.

It is rumored that higher component prices and the lower costs of some of its products were what
ate into Apple's profit margins.

There has also been stronger competition in the smart phone and tablet markets.

Weaker demand - largely because of the competition issue - has been blamed for the 40% drop in
Apple's stock value since September last year.

But Apple reported strong growth in the sales of many of its products.

The company sold 37.4 million iPhones in the quarter, compared with 35.1 million in the same
quarter the year before.

It sold 19.5 million iPads compared with 11.8 million in the previous year. Sales of Macs were
down, too.

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Apple has one of the biggest cash hoards in history, yet it has borrowed $35 billion in the past
year and a half. Strange, no? Why does a company as rich as Apple need to ask other people for
money.

Most of Apple’s cash is overseas, where it can’t easily be gotten at. And the world’s most
valuable company is giving mountains of money to its shareholders—$130 billion over two and
a half years. Apple Chief Executive Officer Tim Cook told analysts in April that the size and
pace of its “capital-return program” is “unprecedented.” The following charts make clear just
what Apple’s up to.

It all starts with profits, which Apple is producing in abundance. Net income has averaged more
than $9 billion for the past nine fiscal quarters. That’s far more than Apple needs to fund
development of future products. In its latest quarter, it had less than $4 billion in capital
spending—a fraction of the almost $13 billion it generated from operations.

So the cash keeps piling up. When Apple says “cash,” it generally means cash plus marketable
securities—things that could be quickly turned into cash. To avoid the high U.S. corporate
income tax rate, Apple arranges its businesses so a lot of its profit is generated for tax-accounting
purposes outside of the U.S. Only 12 percent of its cash is held in the U.S. And as Chief
Financial Officer Luca Maestri told analysts in April, “To repatriate our foreign cash under

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current U.S. tax law, we would incur significant cash tax consequences, and we don’t believe
this would be in the best interest of our shareholders.”

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Apple announced its capital-return program in March 2012 at $45 billion. It raised the target
amount to $100 billion in April 2013, and then to “over” $130 billion in April 2014. It takes a
program of that scale to keep cash from burning a hole in Apple’s corporate

DEPARTMENTS OF APPLE:

Marketing Department:
Apples marketing at this ‘’core’’ is more like an onion, prepare individual that all come together
to create the whole picture. At every stage of product development or marketing their input,
evaluation and idea. Don’t think of apple as a heavy a single marketing department. Those
people standing outside for over on end waiting to be the first to get their hands on the iPad?
They don’t just do it for Apple. They do it because it makes statement about they and Apple’s
marketing feed’s the first expression.

Marketing includes:

CRM (Customer relationship manager):

1. Finding new customer with product.

2. Retaining the old customer buy giving more value. Giving them extra benefits with the
basic product.
3. CRM Departments try to make long term relationship with the customer.
4. This will increase customer loyalty.

Finance Department:
Finance department provide various finance services smart phones virtual wallets are design to
make your life easier more convent and more secure by along you to pay for purchases at store
cashier by waving your smart phone over a payment card reader link to the cash register. A free
app security store the financing accounts detail necessary for you to make payment with apple
products, you can create amazing contents for school, work or play apple provides financing
choices for qualifying customers you can bundle your Mac, iPad, Apple care , Software and
event accessory into a monthly payment. And it only takes a few minutes to apply.
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IT Department:
Harward University and Harward School of public health have agreement with various vendors to
provide computer hardware and accessories and this counted pricing. These agreements cover
departments and personal purchases.

IT departments’ supports apple /Mac computers and laptop for faculty and staff use all apple computer
and laptop for faculty and staff should be purchase through Harward university’s vendors agreement
with apple to receive the discounted price. The IT departments strongly recommends that departments
only DELL and HP Printers. Dell printers are covered by dell onsite warranty repair Harward technology
product center (a preferred repair services) will only repair HP printers.

HRM Department:
Human Resource Management:

“The policies and practices one needs to carry out the “people” or human resource aspects
of a management position, including recruiting, screening, training, rewarding, and
appraising.”

Responsibilities of HRM:

 Human Resource Planning.

 Recruitment & Selection.
 Orientation, Training & Development.
 Performance Appraisal and Management.
 Compensation & Benefits Management.

Forecasting Personnel Needs:

 Trend analysis:

The study of an organization’s past employment needs over a period of years to

predict future needs.

 Ratio analysis:
A forecasting technique for determining future staff needs by using ratios between
a connecting factor and the number of employees needed.
Assumes that the relationship between the connecting factor and staffing needs is
constant.

Job analysis:

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 Systematic study of a job

 Not required by law, but an acceptable method for defending selection systems
 Ensures accurate representation of skills, effort, responsibility and working conditions
 Reduces the likelihood of unfair selection criteria

Training & Development:

 Training: teach organizational members how to perform current jobs.

 Help worker’s acquire skills to perform effectively.

 Development: build worker’s skills to enable them to take on new duties.

 Training used more often at lower levels of firm, development is common

with managers.

 A Needs Assessment should be taken first to determine who which needs

program and what topics should be stressed.

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