Root strength:-

The root strength of Slanty is there brand awareness and distribution network.

Competitive Environment:-
Direct competitors:
Frito lays, Cheetos, Cherry balls, nony pops, top pops, Fry o, Tempo, oye hoye, chillz, scene on, Kurleez,
lays, super crisp, tringo

In-direct competitors:-
Nimco,Daal moth,Savory mix, Daal moong, namak paray, Peanuts

Target:-
Young who are looking for entertaining indulgent product (3-14 years of age)

Insight:-
Fantastic & funky food from a fun-loving company.

Benefits:-
Functional Benefit:
Unique taste, Crunchy, shape, quantity, quality

Emotional Benefits:-
Multi-sensorial in mouth entertainment.

Feel you are doing fun.

Values & Personality:-

Fun loving (If it isn’t fun. Why do it?)

Genuineness

Off beat

Caring.

Playful
Reasons to believe:-
Traditional overload of natural ingredients.

Funky flavor

Trustable Brand

USP:-
Traditional & indulgent flavors that stimulate the taste buds.

Trust

Brand Essence:-
Joy for the belly.