Michael Wee

Creative • Design • Customer Experience • UI/UX/CX • Marketing • Communications • Branding

+65 9823 8889 (sg) | +60 13 713 8818 (my)

michaelwee@me.com skype: alphawaldowee

Only for intended Viewer. Private & Confidential. Michael Wee @ 2019
 Bio: Experiences

Michael‘s role has been to define the UX vision and strategy, Active.Ai
build and enhance customer experiences across company & FinTech Startup (AI Banking Services)
2017-2019
partners’ brands.
Chief Experience Officer
He leads the creative, UX/UI & design & marketing team. He Fastacash Pte Ltd
strongly believes in infusing the company’s culture with a FinTech Startup (Social Payments)
design thinking mindset - a creative approach to solving user, 2012-2017
product and business problems. Chief Creative Officer & Co-founder

Michael Wee In his current duo capacity, working with key stakeholders of Infamous Pte Ltd
the company, he, and the CX team he led, collaborate with UX/UI Design Agency
sales, product management, technology, developers, and 2010 – 2015
external customers to establish and execute end-to-end UX/UI Director & Founder
customer experience while further enhancing company’s Sparkfury Creative Consultant
corporate branding and develop marketing, communications Advertising Agency
and PR activities. 2003 - 2009
Creative Director & Partner
Michael is best known for leading and overseeing all aspect of
creative and design by not just bringing the best talents Tangoshark Pte Ltd
Digital Agency (affiliated to Sparkfury)
together with the necessary skillsets to deliver the best UX
2006 - 2009
and design. Experienced with multiverse creative and design Creative Director & Partner
background, his hands-on work approach with the team,
interactions with other departments and external parties, Cazh
demonstrate great CX/UX/UI solutions with services integrated FinTech Startup (mobile Banking)
2000 - 2002
across multichannel of engagements.
Design Head, Founding Staff
He imbued his work with beauty, aesthetically relevant and Team Saatchi
pleasing designs, at the same time believes in practical, Advertising Agency
simplified experiences. Though idealistic at heart, he has a 2000
realist outlook that great customer experiences are great for Art Director
business and great business leads to sales and profit.
Henen Advertising
Beyond concepts, creativity and design, Michael has taken on Advertising Agency
management, mentorship, innovation and operational role. 1998-1999
Art Director

Only for intended Viewer. Private & Confidential. Michael Wee @ 2019
 Design Philosophy
Simplicity, Useful Interactions, Meaningful Experiences

SOLVE ENGAGE CREATE

Customer End-To-End Experience

Problems Seamless Simple

Challenges Meaningful Customise
Needs Immersive Instant
Wants Inclusive Unique

Shop, Buy, Pay Explore, Consume, Socialise Way of life

Only for intended Viewer. Private & Confidential. Michael Wee @ 2019
 Thinking & Execution Process

Design innovation for new experiences

Conceptualise new experiences through
discovery, adoption of latest relevant
trends, enhance featuresets by refining
user journeys across multiple engagement
channels, apply to products and services.

UX/UI for multichannel experiences

Research, brainstorm and provides front-
end native and/or responsive touchpoints
enhancement through prototyping and
interactive visuals and conversations for
voice/chat/web/app executions.

Augmentation for client’s existing

product/service
Revamps, economise and add richer
experience, building with BFSIs in mind
through new/existing partners’ products
and services.

UX/UI concept & build

Build end-to-end payment experience
from concept, seamless design and timely
execution for final assets deliveries and
review final product to deliver best users’
experiences.
Only for intended Viewer. Private & Confidential. Michael Wee @ 2019
Michael led the
Customer Experience & UX/UI for

Craft intelligent micro conversations

Active.Ai founded in 2016, uses AI to deliver
conversational financial services that help BFSIs
redefine their digital strategy. With NLP and machine
intelligence, the platform enables natural dialogues
using messaging, voice and IOT devices.
Active.Ai mission:
Build a conversational AI Platform from
Singapore for the rest of world.
Active.Ai B2B offerings monetize based on AI
Enterprise Solution on Premise or Cloud, Project
Development and Subscription.

ACTIVE.AI CLIENTS:

Only for intended Viewer. Private & Confidential. Michael Wee @ 2019
Michael co-founded & led
the UX/UI creative for

Share any value across social

Fastacash was founded in 2012 to provide a global
social payments platform enabling transfer value
(money, airtime, other tokens of value, etc.) along with
digital content through social networks and messaging.
Fastacash mission:
Create a global network that empowers people to
share value without barriers.
Differentiated B2B2C business model with agnostic
global platform enabling payments and value transfers
across any social and messaging channel.

FASTACASH PARTNERS:

Only for intended Viewer. Private & Confidential. Michael Wee @ 2019
Michael started agency

Creative & UX/UI design services

Infamous, a Creative UX/UI Agency, was setup in
June 2010 by Michael who’s passionate about great
usability and creative design for mobile and web
endeavors.
Infamous mission:
To be Innovative. And Famous.
Core strengths in enabling multi-platform
engagement through great understanding of user
experience, inducing delight in mobile/web users.

INFAMOUS CLIENTS:

Only for intended Viewer. Private & Confidential. Michael Wee @ 2019
 Specialized Creative & Marketing Services:

Product & UX Consulting

Conduct discovery workshops with partners and provide
expertise on product building, user experience and mapping
customer journey

Interaction Concept & UI Designs

(Web, Mobile, Apps & Channels)
Provide experience creation, creative concepts and design
templates; create UI designs of entire customer journey based
Bring ideas
on finalised master template including persona creation
to life and
Conversations Curation
take shape Personalise and build voice and chat messaging experiences
with great for IoT, native mobile first approach

experiences Prototypes
Build prototypes to “feel” the product and fine tune the
“experience” before spending resources and time on
engineering

Branding & Corporate Identity

Help companies create their brands and logos; Design and
develop company websites

Marketing & Advertising

Provide and manage creative and design executions for mobile,
digital, offline marketing and advertising

Only for intended Viewer. Private & Confidential. Michael Wee @ 2019
 Conceptual Design
in fastacash by Michael

Usecase: Coffeebean & Tea Leaf

Only for intended Viewer. Private & Confidential. Michael Wee @ 2019
 Conceptual Design
in fastacash by Michael

Usecase: Xpress Money

Only for intended Viewer. Private & Confidential. Michael Wee @ 2019
 Proposed Design
in fastacash by Michael

Usecase: Axis Ping Pay

Only for intended Viewer. Private & Confidential. Michael Wee @ 2019
 Proposed Design
in Active.Ai by Michael

Usecase: Axis Bank

Only for intended Viewer. Private & Confidential. Michael Wee @ 2019
 Design in
Active.Ai by Michael

Usecase: FWD Singapore

Only for intended Viewer. Private & Confidential. Michael Wee @ 2019
 Concept Design by Michael
with Team execution in Active.Ai

Usecase: Kotak Mahindra Bank

Only for intended Viewer. Private & Confidential. Michael Wee @ 2019
 Proposed Design
in fastacash by Michael

Usecase: Oxigen

Only for intended Viewer. Private & Confidential. Michael Wee @ 2019
 Managed Team Design
by Infamous

Usecase: Standard Chartered Bank

Only for intended Viewer. Private & Confidential. Michael Wee @ 2019
 Conceptual Design
by Infamous

Usecase: Standard Chartered Bank

Only for intended Viewer. Private & Confidential. Michael Wee @ 2019
 Conceptual Design
in Infamous by Michael

Usecase: JP Morgan

Only for intended Viewer. Private & Confidential. Michael Wee @ 2019
 Managed Team Design
in Infamous

Usecase: United Overseas Bank

Only for intended Viewer. Private & Confidential. Michael Wee @ 2019
 Conceptual Design

Wallet
Marketing

Cards
Chat

Usecase: Native app format

Group Shop
Only for intended Viewer. Private & Confidential. Michael Wee @ 2019
Conceptual Design in Infamous by Michael Usecase: Venetian Casino

Only for intended Viewer. Private & Confidential. Michael Wee @ 2019
Team Design by Active.Ai Usecase: Active.Ai, Triniti.Ai
Only for intended Viewer. Private & Confidential. Michael Wee @ 2019
Team Design by Active.Ai Usecase: Developer Triniti.Ai
Only for intended Viewer. Private & Confidential. Michael Wee @ 2019
WIP Freelance Design by Michael Usecase: Yuvo
Only for intended Viewer. Private & Confidential. Michael Wee @ 2019
Proposed Design in fastacash by Michael Usecase: fastacash
Only for intended Viewer. Private & Confidential. Michael Wee @ 2019
Conceptual Design in Infamous by Michael Usecase: Thinkingideas
Only for intended Viewer. Private & Confidential. Michael Wee @ 2019
Managed Team Design in Sparkfury Usecase: Sony Asia
Only for intended Viewer. Private & Confidential. Michael Wee @ 2019
Managed Team Design in Sparkfury Usecase: Sony Asia

Only for intended Viewer. Private & Confidential. Michael Wee @ 2019
Corporate Identity & Branding Design by Michael Usecase: Brands, Product Logos & Services

Only for intended Viewer. Private & Confidential. Michael Wee @ 2019
Michael Wee led & helped companies won several awards

Active.Ai Fastacash
•  The AI Summit Singapore - TechXLR8Asia •  MAS FinTech Awards, Singapore Open
Awards: 2018 Winner for Best AI Startup & 2017 - Open Category 1st prize
for Best Learning Innovation
•  Singapore Business Review 20 Hottest
•  Singapore FinTech Awards 2018: Top 60 Startups 2015
Winners 2018
•  Red Herring Global: Top 100 Winners
•  Gartner Cool Vendor in Ai for Fintech for 2014
Asia /Pacific 2018
•  Red Herring Asia: Top 100 Winners 2014
•  Innotribe Startup Challenge (Asia)
Designed Partners’ AI Conversational Winner 2014
Experiences that won:
•  Amazon AI Conclave: Amazon Alexa
Designed Partners’ App that won:
Awards 2018 Winner, Alexa Emerging
Innovator, IndusInd Bank •  Ping Pay, Axis Bank India, for innovation
in Social Pay - Aegis Graham Bell
•  IDC Digital Transformation Awards: AHA!
Awards 2015
Axis Bank for DX Leader Award 2018
•  The Economic Times BFSI Innovation Tribe
Awards & Summit 2018: ARYA, HDFC Sparkfury Creative Consultants
Securities For Conversational Investing
•  Top 10 finalist for the Emerging
Award
Enterprise 2008
•  Asia Travel & Tourism Awards 2004
•  Singapore Creative Circle Awards 2003

Only for intended Viewer. Private & Confidential. Michael Wee @ 2019
 Thank you!

Further enquiries, please contact

Michael Wee
+65 9823 8889
+6013 713 8818
michaelwee@me.com
Skype: alphawaldowee

Only for intended Viewer. Private & Confidential. Michael Wee @ 2019