Acorn Systems Increases Inbound

Lead Conversion by 400 Percent with

Salesforce CRM
Challenge
 Needed to streamline lead management and reduce time spent on manual
reporting
 Wanted visibility into effectiveness of marketing campaigns
 Required flexible CRM system that could also handle partner
management
 Wanted low-maintenance, Web-based application with strong offline
capabilities

Solution
 Selected salesforce.com for CRM; later upgraded to Salesforce CRM
Enterprise Edition
 Deployed nationwide to half the company in less than one month
 Easily customized to automatically prioritize incoming leads and drive
qualification process
 Force.com's offline option provides data access via disconnected laptops

Results
 400 percent increase in inbound lead conversion
 Faster lead qualification and better identification of new opportunities
 50 percent increase in sales productivity
 Improved collaboration and trust between sales, inside sales and
marketing
 Better customer service