Professional Documents
Culture Documents
Survey Questionnaire
Survey Questionnaire
Independent
Respondent’s details
Course: ____________________________________
Age: _______________
Direction: Please check and rate yourself honestly according to the statements below.
Strongly Strongly
Disagree Agree
Personality 1 2 3 4 5
I buy things that suit my personality
I enjoy shopping alone.
I prefer using debit card than cash.
I do not particularly think twice about the
price when I find a product that I really like.
I don’t mind waiting for store sales
promotion when buying as long as it will
allow me to enjoy some discounts.
Strongly Strongly
Disagree Agree
Personal Values 1 2 3 4 5
I like to shop where the store personnel
demonstrate high regard for customers.
I like it when my friends share with me
their best value shopping experience.
I usually get attracted to discounted items.
I shop at store where service crews are
attentive to their customers’ needs and
wants.
I shop at stores that have good ambiance.
Strongly Strongly
Disagree Agree
Attitude 1 2 3 4 5
I prefer to buy things with a known brand.
I have to sacrifice my wants in order to
spend for my needs.
I buy products that are being purchased by
popular people(celebrities, influencers,
models)
I give importance to my wants more than
my needs.
I buy trendy products to fit in to society.
Strongly Strongly
Disagree Agree
Lifestyle 1 2 3 4 5
I often eat outside the campus. (Lunch
break or breaktime)
I am highly enticed to buy products that will
give me a sense of belongingness to the
society.
Example: buying the newly launched
Iphone 11.
I usually shop online to reduce hassle.
I value quality despite the price.
I prefer to buy a product that has something
to do with my hobbies.
Dependent
Strongly Strongly
Disagree Agree
Buying Pattern 1 2 3 4 5
I usually buy brands that I have already
purchased before.
I repurchase products that gave me a good
experience.
I am not hesitant to buy a certain product
from newly -launched brand.
I read reviews or do a research to a certain
product before buying it.
I compare different brands of every product
that I am going to buy.