1.

0 THE EXECUTIVE SUMMARY

1.1 Highlights of the Project

1.1.1 Project Time Table

We expect to gain Return of Investment (ROI) by the end of the year.

1.1.2 Nature Of Industry

Filipinos are food lovers. We love to explore new and unique food to try and
taste. Whenever we have our meal there will always be a dessert. Sweet
desserts are commonly consumed after meal but us, Filipinos, we even eat
sweet desserts as snacks. One of the well-known delicacy in the Philippines is
the “turon” wherein it is sold on streets, canteens and other food stalls. Pinoys
love this snack due to it’s sweet taste and has nutritious benefits for the health.
Many vendors improve the taste of this delicacy by adding other flavors such as
jackfruit. That’s why we come up to an idea of producing a product that has
mixed ideas of a peanut brittle and “turon” which we named the product
PEANUTRON.

We love sweet foods even on savory meals like adobo and spaghetti we want
our food to be sweet. That’s why Pinoys may patronize our product because of
it’s unique taste and also affordable. Our product, peanutron, attains the
qualifications needed to gain income once we release it to the market.

1.1.3 Investment Cost

The investment issued by the business is P40,000 and 100% of the capital came
from the owner.
 1.1.4 Mode of Financing

The investment of the business came from the owners to establish the business
and to pay for the needed starting raw materials and other expenses.

1.2 Conclusions to Feasibility

1.2.1 Management Feasibility

In establishing a business, the next step after you seek advice of business
experts and plan your actions is to find the required workforce for your company.
It is also important to have your distinct leadership style that you will use to
organize and lead your people. The Wrap and Roll Company will only need 7
workers who will lead the production of peanutron. These workers are the,
Operating Manager, Financial Manager, Marketing Manager, Cook, Cleaner,
Cashier and Delivery Man. These people are expected to follow the policies of
the company including maintaining proper hygiene and cleanliness in the place of
operation and more. The owner then will use authoritative and directive
leadership make the people work efficiently.

1.2.2 Marketing Feasibility

The target markets of our product are the tourist and our fellow Malolenios whose
age are ranging from 8-50 years old. The product are going to be available in
groceries, market and online. Our marketing style will include conversational
style where we ask for feedback and this will help to further improve our product
and satisfy our customer. Also, instead of traditional advertising materials we opt
to use social media and business card that will be attached to the product’s
packaging. In this way, we can promote our product efficiently in a wise and
cheap way. And lastly, for faster transaction, customers may send a message on
our social media page and accounts for inquiries, suggestions, feedbacks and for
orders. Efficient and convenient for both the seller and the customer.
 1.2.3 PRODUCTION FEASIBILITY

Peanutron is easy to make, with its simple ingredients: peanuts, sugar, lumpia
wrapper and cooking oil. To make this, you will first roast the peanuts on a pan
then crush it, mix it with sugar and wrap and roll in a lumpia wrapper and lastly
deep fry it until golden brown. The materials needed to create the product are the
fryer, pan, mortar & pestle, ladle, plates, teaspoon, mixing bowls and table
napkins that absorb the excess oil. For packaging, the materials needed are box,
cellophane, ribbon and our business card.

1.1.1 FINANCING FEASIBILITY

The capital will come from the owner of this project to finance the proposed
business. This investments will be use to operate the business and purchase the
needed tools and equipment, ingredients, and pay for the monthly utilities and
salary for the workers.

1.1.2 FINANCIAL FEASIBILITY

The profitability ratio of our company is_______. The money invested in the
business and the profits will continue to circulate and fund the business.