Brand image proposal

DICARAT NYC
 Content

Objective 1

Target 2

Dicarat Identity 3

Strategic vision 4

Attributes 5

Brand values 6

The Color 7

Competitors 8

Logo proposals 9-16

 Objective
Present four proposals of brand image. To later optimize the
chosen option and continue to develop it.

1
 Target
Millenials
Men and women between the age of 25 - 40, living in U.S
particularly in the cities of: New York City, San Francisco, Boston,
Seattle, Los Angeles, Miami, Dallas, Houston, Washington D.C,
Chicago.

Millenials who belong to the upper class and the upper middle
class.

They:

Are the first demographic segment found everywhere and

nowhere.

Crave more than just the exchange of money for goods.

Want experiences and a story (perhaps an engagement story).

Are connected to their devices all the time .

Want know more about their favorite brands, and feel a sense of
community.

Love Social Media.

2
Dicarat Personality
If dicarat were a woman?

A woman of 32 years old.

Sexy, extremely interesting, passionate, impulsive, complicated

and friendly at the same time, fun, unpredictable, elegant,
unique and envied style.

She is a brunette.

Studied at prestigious schools, has a dream job and is a

reference among her friends in lifestyle and exquisite taste in
fashion.

Diacarat has the style of Natalie Portman, Gal Gadot, and

Olivia Palermo.

3
 Strategic Vision
Offer the client exclusive pieces with the best service of online
jewelry, luxury and exclusivity in a single site.

4
Attributes
Elegant

Minimalist

Luxurious

Exclusive

Unique

Inspirational

Sophisticated

5
Brand Values
Passionate

Responsable

Committed

Transparent

Aware of their surrounding

6
 The color
Purple: symbolizes, dignity, royalty, success, sumptuousness,
mystery.

Being a dark tone towards black is also synonymous with

luxury, elegance and sophistication.

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7
 Competitors

Jewelry Brands Jewelry E-commerce

8
 Proposal 1

It is a brand made in new york and inspired by the lifestyle of the city, that's why the
emblem of the city is on the background
San serif typography demonstrates the modern, elegant and avant-garde style of new yorker
girl.

New York is a point of reference in the fashion luxury industry. The eyes of any girl are in
the proposals presented with this city skyline, will graphically associate the city with the
brand.

9
 Proposal 1

Competitors

Jewelry Brands Jewelry E-commerce

10
 Proposal 2

The serif style topography logo, which transmits elegance.

The abstract emblem is a set of images with the letter D as a base. It´s a design inspired by
modern art where superposition, closing law, and transposition are used. All this set of
images conveys the good taste and modernity of New York women.

The logo and emblema also represents the brand ability to offer innovative pieces of jewelry
in the market.

11
 Proposal 2

Competitors

Jewelry Brands Jewelry E-commerce

12
 Proposal 3

This logo and emblem are inspired by diamond cuts.

We want to convey that the brand came to the market to innovate and break paradigms in
terms of jewelry and diamonds.

As a whole, they represent the elegant and unique style of New York women.

13
 Proposal 3

Competitors

Jewelry Brands Jewelry E-commerce

14
 Proposal 4

The logo and emblem seek to complement each other, to convey the luxury and elegance of
a New York brand.

The emblem diamond has a crown that alludes to the crown of the Statue of Liberty, also
synonymous with brightness and modernity. The idea is to break paradigms in the jewelry
segment and not use the traditional diamond to make Diacarat known.

The dicarat girl is different from the rest, she likes luxury and represents her identity by
wearing pieces of jewelry to differentiate herself.

15
 Proposal 4

Competitors

Jewelry Brands Jewelry E-commerce

16
Thanks