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Amtrak Livery and Logo Guide 2-8-19
Amtrak Livery and Logo Guide 2-8-19
Explore and learn about Amtrak's different liveries and primary logos,
with full color examples and descriptions spanning over four decades
of American passenger rail history.
Adapted from the Amtrak Paint Scheme and Logo Branding Guide,
this condensed Livery and Logo Guide provides a general overview
of these main components of Amtrak branding. Additional brand
resources and technical specifications are made available for official
purposes and licensees. Please note Amtrak's trademarks are protected
by law and may not be reproduced, modified or otherwise distributed
without prior approval from the Amtrak Brand Management Team,
BrandManagement@Amtrak.com
1
A LOGO IS THE MOST
VISUALLY RECOGNIZABLE
ASPECT OF A BRAND.
INDEX
Logos
03 THE ARROW
04 THE TRAVELMARK
Liveries/Paint Schemes
07 PHASES I-VI
25 SERVICE SPECIFIC
2 INDEX
Logos
THE ARROW
About The Arrow The Logo
Debuting in 1971 and used as
the primary logo until 1999, the
Amtrak® Arrow (aka motion-mark 01
or chevron) is a crisp, motion-
oriented design signifying
speed and purpose of direction,
featuring the national colors
of red, white and blue. The
name Amtrak® is a contraction
and blending of the concepts
“American” and “track.”
Orientation
The Arrow lockup is comprised
of two parts: the Amtrak®
logotype and the Arrow symbol.
The two configurations are the
Vertical Lockup of the Arrow
(01, top) and the Horizontal
Lockup (01, bottom). These
signatures are presented as fixed
units without alteration to the
02
positioning of their components.
Color Variations
The Arrow occurs in the
following versions:
01 color
02 black 03
03 white
04 outline
The Wordmark
04
The original logotype (above)
as used on the Arrow logo is a
unique customized variation
of the Helvetica typeface.
3 ARROW
Logos
THE TRAVELMARK
About The Travelmark The Logo
Lauched in 2000 and the primary
logo of today, the Travelmark is
suggestive of movement, using 01
abstract lines and negative
space, creating two rails that
curve toward the horizon.
Orientation
The Travelmark is comprised of
two parts: the Amtrak® logotype
and the Travel symbol.
Color Variations
The Travelmark occurs in the
following versions:
03
TRAVELMARK 4
Logos
Orientation
The Acela logo is comprised
of two parts: the "fin" symbol
and the logotype.
Color Variations
The Acela logo occurs in the
following versions:
2 color 'Flopped' vertical signature lock-up
Note: this lock-up is for use on the engine
01
only4-color
as indicated. gradient
02 1-color
03 black 02
04 white
03
“Flopped Symbol”
This exception is exclusive to 04
power cars only, and occurs in
both horizontal and vertical
configuration. The orientation of
the fin symbol always faces toward
the nose of the locomotive.
5 ACELA
OUR TRAINS ARE THE
ICONIC COMPONENT
OF OUR BUSINESS.
A representation of each Amtrak® paint scheme was applied to a current
locomotive for the Amtrak 40th Anniversary, pictured above on May 1, 2011.
6 PAINT SCHEMES
Paint Schemes
Locomotives
7 PHASE I
Paint Schemes
PHASE I Continued
PHASE I 8
Paint Schemes
PHASE I Continued
9 PHASE I
Paint Schemes
PHASE I Continued
PHASE I 10
Paint Schemes
Locomotives
11 PHASE II
Paint Schemes
PHASE II Continued
Passenger Cars
Stripe Pattern
PHASE II 12
Paint Schemes
Locomotives
13 PHASE III
Paint Schemes
CHARCOAL GRAY
PHASE III 14
Paint Schemes
AMTRAK®
Carbody White body and roof, Black
CARBODY WHITE underbody, Black mask around cab
HERITAGE BLUE
windows, and striping consisting of
Amtrak® Red above White, above
a large Amtrak Heritage Blue field
AMTRAK® RED BLACK
that extends to the sill. Later
applications of this variant included
reduced red and white stripe heights
of 8" each and black roofs.
15 PHASE III
Paint Schemes
Passenger Cars
PHASE III 16
Paint Schemes
Locomotives
17 PHASE IV
Paint Schemes
PHASE IV Continued
Passenger Cars
Stripe Pattern
PHASE IV 18
Paint Schemes
19 PHASE V
Paint Schemes
PHASE V Continued
PHASE V 20
Paint Schemes
PHASE V Continued
GREEN
AcelaCafe mobiles:
21 PHASE V
Paint Schemes
PHASE V Continued
Passenger Cars
Cafe design:
PHASE V 22
Paint Schemes
PHASE V Continued
Non-Passenger Cars
23 PHASE V
Paint Schemes
Passenger Cars
Stripe Pattern
PHASE VI 24
Paint Schemes
SERVICE SPECIFIC
Pacific Surfliner® – Locomotives and Cars, introduced 1998
25 SERVICE SPECIFIC
Paint Schemes
SERVICE SPECIFIC
Amtrak CaliforniaSM – Caltrans® Locomotives, introduced 1994
SERVICE SPECIFIC 26
Paint Schemes
SERVICE SPECIFIC
Amtrak CaliforniaSM – Caltrans® Bi-Level Passenger Cars
27 SERVICE SPECIFIC
Paint Schemes
SERVICE SPECIFIC
MOW Orange – Introduced circa 1976
AMTRAK® RED
SERVICE SPECIFIC 28
Paint Schemes
SERVICE SPECIFIC
MOW Yellow – Introduced circa 2001
SAFETY BLUE
29 SERVICE SPECIFIC