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Euromonitor - Kemin Nutrisurance Symposium 2019 PDF
Euromonitor - Kemin Nutrisurance Symposium 2019 PDF
Euromonitor - Kemin Nutrisurance Symposium 2019 PDF
Euromonitor International
© Euromonitor International
4
Overview
State of the Industry
Conclusion
© Euromonitor International
State of the Industry
6
Pet Care
* Market coverage contained within is in terms of total retail sales through all channels
© Euromonitor International
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Industry stats
6% $123 bn 72%
CAGR between 2013-18 Pet care sales in 2018 of total market represented by
pet food in 2018
© Euromonitor International Retail Value RSP | US$ | Current Prices | Fixed 2019 Exchange Rates
8
Total Pet Care: Global Sales, 2013-18
$140 Pet Food Pet Products
$120
28.2%
Sales (USD billion)
$100 28.4%
28.4%
28.3% 28.3%
$80 28.1%
$60
$40 71.6% 71.8%
71.7% 71.7% 71.6%
71.9%
$20
$0
2013 2014 2015 2016 2017 2018
Source: Euromonitor International
© Euromonitor International
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© Euromonitor International
STATE OF THE INDUSTRY 11
8%
$30
CAGR, 2013-18
$25 6%
$20
$15 4%
$10
2%
$5
$0 0%
Dry Dog Food Wet Dog Food Dog Treats Dry Cat Food Wet Cat Food Cat Treats
Source: Euromonitor International
© Euromonitor International
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Dog food
North America the giant; Asia as the next frontier
10,000
USD million
North 8,000 Rest of
America World
Rest of 6,000
World
4,000
2,000
Asia
Pacific
0
Absolute Forecast Sales Growth, 2018-23
Source: Euromonitor International
© Euromonitor International
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Cat food
Diverse regional profile; Asia and Latin America to grow
USD million
World
4,000
3,000
Latin America
Rest of 2,000
World Asia
1,000
Pacific
0
Absolute Forecast Sales Growth, 2018-23
Source: Euromonitor International
© Euromonitor International
STATE OF THE INDUSTRY 14
$4 4%
CAGR, 2013-18
USD billion
$3 3%
$2 2%
$1 1%
$0 0%
Percent of Households Owning Dogs, 2018 Percent of Households Owning Cats, 2018
40% 40%
30% 30%
20% 20%
10% 10%
0% 0%
Focus on
▪ Rise of the “green” shopper Sustainability ▪ A mindset shaped by the
value
recession
▪ Packaging, proteins and
provenance ▪ Finding quality at a value
© Euromonitor International
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New markets
© Euromonitor International
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75%
% of world GDP
50%
Emerging markets: A new middle
class looks to trade-up
25%
0%
2000 2030
Developed Emerging and Developing
Source: Euromonitor International
© Euromonitor International
A NEW GENERATION BREEDS NEW OPPORTUNITIES 20
Mexico
2% Hong Kong, China
Vietnam
1%
South Korea
0% 0% 2% 4% 6% 8% 10% 12%
Number of Households Real GDP CAGR
Source: Euromonitor International
© Euromonitor International
21
3.55 60
2018 2020 2022 2024 2026 2028 2030
Source: Euromonitor International
© Euromonitor International
A NEW GENERATION BREEDS NEW OPPORTUNITIES 22
Projected Global Pet Population Growth by Emerging Regions: Projected Pet Population
Type, 2018-23 Growth by Type, 2018-23
40% 16%
35% 14%
12%
30%
10%
Total growth
CAGR
25%
8%
20% 6%
15% 4%
10% 2%
0%
5%
Asia Pacific Latin America Middle East &
0% Africa
Cats Small Dogs Medium Dogs Large Dogs Cats Small Dogs Medium Dogs Large Dogs
Source: Euromonitor International
© Euromonitor International
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© Euromonitor International
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Technology
© Euromonitor International
A NEW GENERATION BREEDS NEW OPPORTUNITIES 25
$7
$5
6%
$4
4% $3
$2
2%
$1
0% $0
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Source: Euromonitor International
© Euromonitor International Source Images:
Chewy.com
A NEW GENERATION BREEDS NEW OPPORTUNITIES 27
Turkey
20%
Channel share, 2018
Denmark
15%
Sweden France
Netherlands UK
10%
Finland
Belgium Spain
5% Germany
0%
$0 $50 $100 $150 $200 $250 $300 $350 $400 $450
1,200
1,000
USD million
800
600
400
200
0
2013 2014 2015 2016 2017 2018
Source: Euromonitor International
© Euromonitor International
A NEW GENERATION BREEDS NEW OPPORTUNITIES 30
© Euromonitor International
31
Focus on value
© Euromonitor International
A NEW GENERATION BREEDS NEW OPPORTUNITIES 32
“Which features/attributes do you look for Global Growth in Full-Price vs Off-Price Retail
when buying packaged food?” Channels, 2013-18
Full-Price Off-Price
Value for money 50%
Health/nutritional benefits
No artificial flavors
30%
Low price
All natural 20%
Non-GMO
10%
Easy-to-understand labels
Strong/Well-known brand 0%
100% organic
-10%
0% 10% 20% 30% 40% 50%
Apparel & Footwear Department Stores Supermarkets*
% of respondents Specialists
Source: Euromonitor International Lifestyles Survey, 2017 n:14,221 Source: Euromonitor International *Note: Discounters are used here as a proxy for
© Euromonitor International “off-price” supermarkets
A NEW GENERATION BREEDS NEW OPPORTUNITIES 33
CAGR
15%
10% 6.3%
CAGR
5%
Morocco: Carrefour USA: Chewy
0% Supermarkets E-Commerce
2013-14 2014-15 2015-16 2016-17 2017-18
Source: Euromonitor International
© Euromonitor International
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Sustainability
© Euromonitor International
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Alternative ethics
The rise of the
“green” shopper Plastic-free
Plant-based consumption
© Euromonitor International
A NEW GENERATION BREEDS NEW OPPORTUNITIES 36
$10
$0
2013 2014 2015 2016 2017 2018
8,000
7,000 6.9% CAGR
6,000 Finland Estonia
5,000
4,000
3,000
2,000
1,000
Germany USA
0
Source: USDA
© Euromonitor International
38
Europe USA
Sustainable High-protein
Animal-free
living proteins diets
© Euromonitor International
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56.8% of global
consumers consider
“recyclable” a
trustworthy label on
products
Topline growth led by emerging Rapid pet population growth, New generation valuing
markets while mature ones especially for cats and small dogs, customisation and convenience
sustain momentum in urban markets experiencing fuels surging growth for new
fastest economic development e-commerce models
© Euromonitor International
Thank You
Related analysis
Dewey Warner, Food and Nutrition Analyst
www.euromonitor.com/pet-care