Honda Brand Design Style Guide

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 Mandatory Elements

Please include each of the following elements in every piece of

Honda communications:

Logo — The logo is our instantly recognizable brand signature.

Typography — Avenir Next Rounded has a friendly tone, excellent

readability and is versatile across all communications. If Avenir
Next Rounded is not available, please use Avenir.

Avenir Next Rounded Rounded Rectangles — A rounded corner treatment adds a clean,
finished look to the visual style.

Tag Line — “Start something special.” is a call to action to encourage

Rounded Corners customers to engage with our brand, and an internal reminder to
create products and relationships that enrich everyday life.

Start something special.

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 Typeface

Avenir Next Rounded Demi Avenir Next Rounded is the primary typeface for all our communications.
It is a clean, modern typeface and conveys friendliness without sacrificing

Avenir Next Rounded Medium

versatility or legibility. It comes in a wide variety of weights, for flexibility
in a variety of uses while still maintaining excellent legibility.

Avenir Next Rounded Regular The brand font can be purchased here:
http://www.fonts.com/font/linotype/avenir-next-rounded#product_top

If Avenir Next Rounded is not available, please use Avenir.

Honda headline in Avenir Next Rounded Demi.

A Honda subhead should differ in size or weight from other type.
Body copy should be set in Avenir Next Rounded Regular.

Type weights and measurement

Please use these guidelines as recommendations, rather than hard-and-fast rules. Your choice of weight and size will
require judgment appropriate for each communication.

Headlines should be set in sentence case, preferably using Avenir Next Rounded Demi with tracking set to a minimum
of -25.* Avenir Next Rounded Bold should be used judiciously and with restraint as it looks childish in large point sizes.
(Use at 28 points or less.)

Body copy should be set in Avenir Next Rounded Regular.

Legal copy and footnotes should be set in Avenir Next Rounded Regular, with an optimum size of 6–8 points.

* thousandths of an em

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 Rounded Rectangles
The best invention for parents
The best invention for parents
Rounded rectangles give visual structure to our brand-identity system,
whether in its primary use as a border treatment, as seen throughout
since the time-out. since the time-out.
this document, or used in conjunction with the border treatment as a
containing device for color, type or imagery.

Border Treatment
Our white border treatment with rounded corners adds a clean,
finished look to our visual style and is a key component in our
Introducing the world’s first in-car vacuum.
Lorem ipsum dolor sit el amet, consectetur una adipiscing elit. Donec porttitor a convallis
visual language.
tortor, in varius tellus condimentum at. In at tincidunt nibh. Vivamus at nunc vel eros fermen-
tum unum le. molestie. Sed volutpat diam comit. Divamus cursus unum tincidunt risus unnec.

The redesigned Honda Odyssey. Start something special.

Learn More

Learn More Foreground Usage

Learn More
Rounded rectangles can also be used as a foreground element as a
Learn More
containing device for type, color or imagery, as well as for functional
Learn More uses such as buttons for digital applications.

Learn More

Introducing the world’s first in-car vacuum.

Lorem ipsum dolor sit el amet, consectetur una adipiscing elit. Donec porttitor a convallis
tortor, in varius tellus condimentum at. In at tincidunt nibh. Vivamus at nunc vel eros fermen-
tum unum le. molestie. Sed volutpat diam comit. Divamus cursus unum tincidunt risus unnec.

The redesigned Honda Odyssey. Start something special. 4 of 7

 Advertising Example: Two-Page Spread

Headline Text:
The best invention for parents Avenir Next Rounded Demi — 32 pt
since the time-out.
Subhead:
Avenir Next Rounded Medium — 13 pt

Body Copy:
Avenir Next Rounded Regular — 9.25/13 pt

Start Something Special Tag Line:

Avenir Next Rounded Medium — 12 pt

Border Width:
.375 in.

Border Corner Radius:

.1667 in.

Introducing the world’s first in-car vacuum.

Lorem ipsum dolor sit el amet, consectetur una adipiscing elit. Donec porttitor a convallis Logo Dimensions:
tortor, in varius tellus condimentum at. In at tincidunt nibh. Vivamus at nunc vel eros fermen-
tum unum le. molestie. Sed volutpat diam comit. Divamus cursus unum tincidunt risus unnec.
1.0 in. W x .6725 in. H
The redesigned Honda Odyssey. Start something special.

Please use these guidelines as recommendations,

rather than hard-and-fast rules. Your choice of
weight and size will require judgment appropriate
for each communication.

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 Advertising Example: Outdoor

Headline Text:
Avenir Next Rounded Demi

World’s first in-car vacuum. The redesigned Odyssey.

Logo Dimensions:
72 in. W x 36 in. H

Border Width:
12 in.

Border Corner Radius:

15 in.

Please use these guidelines as recommendations,

rather than hard-and-fast rules. Your choice of
weight and size will require judgment appropriate
for each communication.

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 Standard iAB Display Units + Mobile

Learn More

Please use available Illustrator/ PSD/ Flash

Headline type. templates for Standard iAB Display Units.

Headline Text:
Avenir Next Rounded Demi

Subhead:
Avenir Next Rounded Medium

Border Width:
Learn
Learn More
Learn More
More
3px white
1px gray stroke

Border Corner Radius:

10px

Please use these guidelines as recommendations,

Learn More rather than hard-and-fast rules. Your choice of
weight and size will require judgment appropriate
for each communication.

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