Maruti Suzuki’s Profile

In early 1980s Indian Govt decided to produce a small car, which would be within
buying reach of Indian middle class. The obvious place to shop for technology was
Japan, which had developed world class capabilities in small cars by that time.It
was not Toyota, or Nissan, or Honda ,three largest player in Japan, but Suzuki, a
much smaller company with strong capcabilities in making small cars. Suzuki
grabbed the opportunity with both hands and formed a joint venture with govt.
called Maruti Udyog.

Maruti Udyog Limited, a subsidiary of Suzuki Motor Corporation of Japan, has

been the leader of the Indian car market for about two decades. Its manufacturing
plant, located some 25 km south of New Delhi in Gurgaon, has an installed
capacity of 3,50,000 units per annum, with a capability to produce about half a
million vehicles.

Maruti rolled out its 1st car, Maruti 800 with 800cc engine in December 1983. This
model targeted at masses and was lanuched as “People’s car”. In early 2003,
Maruti Udyog, a joint venture between Suzuki and Indian Govt. dominated India’s
automobile market with 54% market share and with annual production capacity of
5lac cars. The company dominated Indian Small car market with a share of 100%
in A seg, 45% in B seg and 86% overall.
The company has a portfolio of 18 brands, including

800 (Launched 1983)

Omni (Launched 1984)
Gypsy (Launched 1985)
WagonR (Launched 1999)
Alto (Launched 1997)
Swift (Launched 2005)
Estilo (Launched 2007)
SX4 (Launched 2007)
Grand Vitara (Imported) (Launched 2007)
Swift DZire (Launched 2008)
A-star (Launched 2008)
Ritz (Launched 2009)
Eeco (Launched 2010)
Alto K10 (Launched 2010)
Kizashi (Launched 2011)
Maruti Ertiga, seven seater MPV R3 designed and developed in India, will
compete with Toyota Innova, Mahindra Xylo, and Tata Sumo Grande. In early
2012,
Suzuki Ertiga will be exported first to Indonesia in Completely Knock Down car.
Maruti XA Alpha based compact SUV to compete with the Ford EcoSport &
Renault Duster will be launched in the year 2014.
In recent years, Maruti has made major strides towards its goal of becoming
Suzuki Motor Corporation's R and D hub for Asia. Maruti's contribution as the
engine of growth of the Indian auto industry, indeed its impact on the lifestyle and
psyche of an entire generation of Indian middle class, is widely acknowledged.

In keeping with its leadership position, Maruti supports safe driving and traffic
management through mass media messages and a state-of-the art driving training
and research institute that it manages for the Delhi Government.

The company's service businesses including sale and purchase of pre owned cars
(TrueValue), lease and fleet management service for corporates (N2N), Maruti
Insurance and Maruti Finance are now fully operational.