Axle points

Description

Uber is an American multinational ridesharing company founded by Garrett Camp and Travis Kalanick in
the pursuit of reducing cost of direct transportation. What started out as a fun project, turned into the
number one app used by millions of Americans and people worldwide. The business saw progress due to
the stale mate set in transporting industry, either by regulations or service providers. It rivaled taxicab
operations as well as promote a system “for people driven by people” revolving around an ingenious
peer-to-peer ridesharing. Following the booming success, Uber has decided to tap into tangential
industries where applicable such as: food delivery, hauling, healthcare partnerships, promotion of e-
bikes and scooters.

Values

Safety is the main concern after affordability. Designing such a flexible system has not been an easy task.
Going out for a ride in a taxicab feels more like a chore, this is why Uber saw such an immense growth.
Due to attention to customer details: such as car preference, driver gender, performance and
comfortability review, affordable rates compared to normal means, Uber has gained global attention,
encouraging other entrepreneurs to work on their start-ups on the other side of the globe. A normal
cab service you simply get a car, with Uber you get the car you want. Their sense of altruism has enabled
thousands of jobs, no matter if you have a car or not. A driver’s license and a likeable personality
facilitates anyone, regardless of race, gender, background to start their experience with Uber.

Moreover, Uber is not a greedy business, they are truly looking out for the customer. Constantly
working on their driver review system, has created a truly safe and comfortable eco-system,
complemented by an innovative dynamical pricing policy. Prices for fares change in accordance to the
supply-demand, thus balancing out available drives at a given time in an area.

Another point to mention is the progressive program of promoting green and recyclable energy. With
constant talk about environment, Uber has taken matters into its own hands to deliver a change in how
things are done. Electrical vehicles might be observed sprinting the bustling streets of skyscraper
conglomerates, delivering essential needs.

Mission

Originally planned out as an alternative to pricy cab fares, Uber has grown more than that. An ever-
evolving mission of prosperity brought about connecting transportation and other industries that might
benefit from it. What seemed a second point A to point B, transitioned into a seamless travel experience
for both you and your belongings.

A self-improvement guideline and assiduous work has become the normal framework. What was once a
fare app has become a fully customizable experience, land transport has branched into maritime and
airline means of travel, prospects turned into Uber eats and such, local idea has become a globalized
solution. They are not stopping there, but aiming even further with several partnerships under way.
The other side of the coin is looking just as bright. Changes are made not only externally but internally as
well. It’s as if a culture with the emphasis on doing the right thing for employees, drivers and riders is
born before our eyes, promoting a diverse and inclusive background.

Vision

Uber envisions itself as a healthy alternative to ongoing developments. Truly putting to work “ for
people, driven by people” has allowed them to achieve number one spot. Such magic formulas should
surely be work of some workaround, alas that’s not the case here. They promote a safe environment not
only for customers and employees, but also for your data. Staying true to their name, Uber has provided
records in response to regulatory, airport and law enforcement requests about their innovation.

The company is based in San Francisco and covers an estimate of 785 metropolitan areas worldwide. As
mentioned before the idea has seen many start-ups try to conquer their local residents. Various niche
alternatives have seen their share of popularity in non-Uber operated areas. Notable mentions:

Lyft is one of best-known competitor, and is considered a solid option in many areas. It features a lower
number of drivers, thus a smaller available pool at all times. Most people have both Uber and Lyft
installed on their phone should one fail.

Didi Chuxing or Uber of China. Imagine taking all the good parts of Uber and implementing them in
China. The unrecognizable name is due to Uber being a trademark and not operating the said company.

Grab – If you are planning on visiting South East Asia (Indonesia, Malaysia, the Philippines, Singapore,
Thailand, Vietnam ). While Grab is a licensed operated taxi fare, GrabCar is their implementation of
peer-to-peer approach Uber has done. The latter is a good option for when roads are full of traffic jams,
which is the case for most of the time.

99 – Assume we travelled the globe and haven’t touched South America. It’s on the rising side, boasting
popularity in Rio and throughout Brazil, with plans to conquer Europe.