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Creative Brief-Ekatvam
Creative Brief-Ekatvam
Event History
Ekatvam is most Awaiting Fest Tech Mahindra Annual Bash for associates and their families to be held in
January and February across 11 Cities in India
Event where whole leaders, employees, families and support of Tech Mahindra Family get together
In the year 2013 we entered a new business vertical which gave us a confidence to handle Magnum
opus projects and being continued to do so for 7 years straight.
Started with 5000 pax Event and now the scale is of 14000 pax.
Each year passing we have faced challenges of Budget, Sponsorship, Location, Crowd Management and
we surpass all the hurdles emerging as a winner every year, the work has been well received and
awarded.
Indian Trains
Superheroes
Back to Bachpan
Circus
Summer Bash
2020 Brief
Fitting Experience for the Employee and their families who make them a strong for the organization and
make them feel special , recognize their talent ,give a big platform to showcase the same.
The Achievement done by the Individuals is appreciated and awarded in front of the whole family.
The Main objective is to make employee feel Tech Mahindra as a one big family and showcase their
interest in retaining employees.
2020 we have to a give special theme where that can relate to the Tech M family as their own house and
join the annual day celebration to make it special for the Employee and their family.
As Xarm team has been growing and now we have Internal experienced creative team we expect to give
much more creative ideas to penetrate which is suitable for competitive budget and close the deal.
Stage 1 -
Themed Creative with 3D stage Set and Venue Branding and Planning
Sponsorship Commitment
Stage 2
https://www.youtube.com/watch?v=Oby_ziPMMc0 – 2017-Superhero