Artpreneur Course Outline

Design 200 hrs

Colour 20 hrs
1. Colour Relationship

2. Colour in Branding and Graphic Design

3. Colour in Illustrations and Art

4. International Colour Metaphors

5. Colour Swatches and Palette

6. Colour Compositions

7. Colour Terminologies

8. Reengineering Colours

9. Colour Case Studies

10. Colouring in Digital Tools

Typography 20 hrs
1. Anatomy / Foundations of Typography

2. Laws of Typography

3. Typography Terminologies

4. Font Categories and Usage Discipline

5. Digital Lettering

6. Typography Compositions

7. Creating your own font

8. Typography Art

9. Typography in Digital Tools

10. Typography Case Studies




 Artpreneur Course Outline

Grid 20 hrs
1. Basic Structures of Grid

2. Colours in Grid

3. Typography in Grid

4. Grid Space

5. Grid, Out of the Box

6. Grid Hierarchy

7. Tables and Charts in Grid

8. Swiss Grid

9. Layered Grid

10. Grid Case Studies

Space & Harmony 40 hrs

1. Navigating the eye

2. Compositions in Photograph

3. Composition in Paintings

4. Compositions in Movies

5. Reengineering Compositions

6. Space Case Studies

7. Space Language in Branding

8. Indesign and Space

9. Space in Web Design

10. Elements of Space and Harmony

 Artpreneur Course Outline

Musing 40 hrs
1. Musings - The Art of stealing creativity

2. Reengineering Ad Concepts

3. Reengineering Logo Designs and Trends

4. Reengineering Visual Brand Languages

5. Reengineering Illustration Styles

6. Reengineering Indian / International Folk Arts

7. Writing Case Studies for Branding and Illustrations

8. Design Thinking

Brainstorm, Doodles and Concepts 60 hrs

1. Brainstorming Concepts

2. Logo Brainstorm

3. Illustration Brainstorm

4. Thumbnail Doodles for Branding

5. Thumbnail Doodles for Illustration

6. Doodle Illustrations

7. Ideation Techniques

8. Moodboard and Concepts

9. Conceptualisation

10. Brainstorming Tools & Techniques 


















 Artpreneur Course Outline

User Experience 20 hrs

1. Basics of User Experience

2. UX in Graphic Design

3. UX in Branding

4. UX in Merchandise Illustrations

5. UX in Web Design

6. UX in App Design

Branding 100 hrs

Brand Incubation 20 hrs

1. Identifying Core Values and Purpose

2. Defining the Brand Promise

3. Sculpting the Unique Selling Point

4. Brand Drivers

5. Brand Architecture

6. Dimensions of Brand Personality

7. Brand Incubation Case Studies

Brand Positioning & Identity 40 hrs

1. Identifying your customers

2. 5 Purchasing Steps

3. Developing Brand Promise - Value Proposition

4. How to Name your Brand

5. Visual Identity - Logo & Wordmark

6. Voice of the Brand

7. Select Drivers to Emphasise

 Artpreneur Course Outline

Brand Communication & Validation 40 hrs

1. Internal Brand Communication

2. Brand Guidelines Book

3. External Brand Communication

4. Choosing Communication Channels

5. Why do you want to communicate?

6. Who your target Audience is?

7. What are your communicating?

8. Where you’re communicating?

9. Emphasis for Evaluation of Alternatives Phase

10. Emphasis for Purchase Phase

11. Emphasis for Post - Purchase Phase

12. Social Media Communication Strategies

13. Branded Spaces and Environment

14. Brand Equity Basics

15. Internal Change, External Change, Brand Steward, Champion and Team

After Effects of Artpreneur Programme:

You can,

1. Work on Adobe Illustrator, Indesign and Photoshop

2. Run your own online design studio

3. Design a Logo

4. Visual Brand Consultation for Startups

5. Design User Interface and Experience for Apps and Websites

6. Illustrate Brand Illustrations, Invitations, Conceptual Posters, Social Media

Illustrations etc.,

7. Design Complete Branding, which includes

• Overview of brand values, core promise, drivers and persona.

 Artpreneur Course Outline
• Logo Specifications and examples

• Logo Lockups

• Color Palette

• Font Styles

• Typography

• Image and Photography Guidelines

• Writing Style

• Tone of Voice

• Brochure / Leaflets Guidelines

• Signage / Outdoor Specifications

• Design Layouts

• Store Design

• Social Media Guidelines

• Letterhead Design

• Business Set etc.,

• Historical Stories

• Customer Stories

• Brand Goals

• Brochure

• Leaflet

• Package Design

• Product Catalogue

• Folder

• Calendar

• Diary

• Clothing

• Tags etc.,