Quiz

• Marketing is a social and managerial process by which individuals and groups

obtain what they -_______________ and want through creating and exchanging
products and value with others
• When backed by buying power, wants become ___________________.
• A _______________ is anything that can be offered to satisfy a need or a
want.
• ___________ values the difference between the customer benefits from owning
and/or using a product and the costs of obtaining the product
• ___________ Satisfactions perceived value delivered relative to a buyer's
expectations.