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Questionnaire

Impact of FM Radio on Listeners in Karnataka – An Evaluation

Dear Respondent,

I am pursuing doctoral research on the ‘Impact of FM Radio on listeners in


Karnataka State’ under the guidance of Dr.K.J.Joseph, Professor, Department of Studies in
Communication and Journalism, University of Mysore. Please feel free to share your views
and experiences on the listening habits, uses, gratifications and effects of FM radio. The
information provided by you will be utilized for research purpose only. I solicit your kind
cooperation in this regard.
Thanking you,

Yours Sincerely

(Niveditha. V)
Research Scholar

PART-I
Personal Information
1. Name of the Respondents :

2. Gender : Male : Female:

3. Age (in Years) : 18-25/26-35/36-45/46 and above

4. Education : Secondary/ Pre-university/Degree/


Masters Degree and Above

5. Profession : Agriculture/Business/Service/
Housewife/Unemployed

6. Monthly Income : High Income Group/Middle Income Group/


Lower Income Group

PART-II
Communications Media Association
7. Media services available at home

a) Newspapers Yes No

b) Magazines Yes No

c) Radio Yes No

263
d) Television Yes No

e) DVD Player Yes No

f) Three in One ( Radio+CD Player+

Tape Recorder) Yes No

g) Computer Yes No

h) Computer with Internet Yes No

i) Mobile with Internet Yes No

j) Cable /Satellite connection to : Yes No

Television

PART-III
FM Radio Use Pattern
8. Place of Listening FM Radio

Place Yes No
a) Home

b) Work Place/
College
c) Travelling

d) Others(specify)

9. Associates (Co- Listeners) of FM Radio

Associates Yes No
a) Alone
a) Parents
b) Friends
c) Classmates
d) Relatives
e) Fellow Workers
f) Siblings
g) Others (Specify)

264
10. Duration of Listening FM Radio (Everyday)

Duration Yes No
a) < 1 hour

b) 1 hour

c) 2 Hours

d) 3 Hours

More than 3 hours

11. Discussion over FM Radio

Associates Yes No
a) Parents

b) Siblings

c) Friends

d) Fellow Workers

e) Classmates

f) Relatives

g) Any other social


groups specify

265
PART-IV
12. Exposure to FM Radio Programmes

Sl. Name of the Show


Contents Yes No
No FM Station. Name
Red FM,
1. Omkara Spiritual
Mysore 93.5
Namaskara Birthday
Mysore celebrations/Fun/Pranks
Super Hits Hour for
Masala women/Logical Test
Youth centric/FB
Music Adda update/translation of
songs
Bindass
Entertainment
Bajaisi
Just Maath Problem solving in
Maathali Love
Super Hits
Music
Top 30
Love Story Share listeners Love
Dot Com stories
Character
Capsule Making Jokes
Dan - Dan
B2B Back to Back Music
B2B(Retro
Retro Melody Mix
Melody Mix)
Suprabhata Spiritual

Big Coffee Current affairs

Retro Sawari Brainstorming


Recalling Films and
Retro Talkies
films stars
No Tension Quiz
2. Big FM 92.7
Nenapina
Story format
Idiot Box
Unplugged Melody across Era’s
Time
Tunnel-Top Music
25countdown
Big TV Star Celebrities interview
Red FM,
Morning
3 Bangalore Devotional
Manthra
93.5

266
Morning No
Latest hits/Chartbusters
1
Super Hits Contemporary hits &
Music Show Classics of 90’s
90’s to Contemporary
Happy Hours
music
935 Meter
Contemporary Hits
Down
Classics of 70,80 &
Red Rewind
90’s hits
TODU Remix songs with DJ
Nights Tarun
Back 2 Back
Retro music
music
Snippets of famous
Super Hit 30 Film dialogues with RJ
Swathi
Big FM 92.7
4 Suprabhata Spiritual
Bangalore
Big Coffee Current affairs

Retro Sawari Brainstorming


Recalling Films and
Retro Talkies
films stars
No Tension Quiz
Nenapina
Story format
Idiot Box
Unplugged Melody across Era’s
Time
Tunnel-Top Music
25countdown
Big TV Star Celebrities interview
Radio
Mirchi, Munjaaney
5 Spiritual
Bangalore Raaga
98.3
Hi Bangalore Beauty and Brains
Rewind Rewinding music of 25
Raaga years back.
Dilkush Romantic songs

Chill Maadi Game show

Shh Back to Back Music


Nann Life
Women show
Naan Style

267
Oota layout
Restaurant Review
Thindi Cross
Just Maath Knowing more about
Maathalli their Celebrities
Singalooru Life and Life Styles
Red FM,
6 Mangalore Omkara Devotional
93.5
Special day
Namaskara wishes/Current
Mangalore issues/Guessing
celebrity
Super Hits Husband and wife
Masala related topics
Bollywood news
Music Adda related topic with fun
angle
Back to school/tricky
Bindass
questions/translation of
Bajaisi
song
Recalling old memories
Savi Savi
& unforgettable
Nenapu
moments from listeners
Super Hits Top 30 songs of the
Top 30 week
Star Attack
Bollywood stars
(Syndicated
interview
show)
Local Celebes host and
KUDLA
talk about mangalore
EXPRESS
life
Love Story. Share listeners Love
Com stories
Big FM 92.7
7 Bolli bolupu Devotional
Mangalore
Big Coffee Reel or Real
U,Me and
Love stories
Love songs
Big
Gossip/Pranks
Timepass
YKIB Music

Suhana Safar Classics

Back to Back Kan/Hindi songs


Namma
tuluva super Kannada songs
guru celeb

268
show

Tulu talkies Kan/Hindi songs


Radio Mythological stories
Mirchi, Munjaaney
8
Mangalore Raaga
98.3
Hi Informative
Mangalore
Rewind Rewinding memories
Raaga
Game Show -Adi Ata
Khiladi
adi
Tamashe 100% tulu talks 100%
Factory Hindi songs...

Mirchi Famous places in


Dilkush mangalore
Pulimunche Last week round up
Sunday
Mirchi taste Food review show
of kudla
Nan life nan Women Show
style
Business Show about business
Badshaa leaders.

Route no 983 Travel show

Mirchi Kan Weekly countdown


Top 20
Retro hits Songs
back to back
Red FM, Omkara
9 Devotional
Gulbarga93.5
Namaskara
Gulbarga Life and Life styles

Super Hits Husband and wife


Masala related topics
Music Adda Youth oriented program
Bindass Translation of
Bajaisi songs/dialogue/Current
issues
Savi Savi
Sweet memories
Nenapu
Super Hits
Top 30 hit songs
Top 30

269
PART-V
13.Frequency of Listening FM Radio Programmes
(R=Regularly, O=Occasionally and N=Never)
Sl. Name of the
Show Name Contents R O
No FM Station. N
Red FM,
3. Omkara Spiritual
Mysore 93.5
Birthday
Namaskara Mysore
celebrations/Fun/Pranks
Hour for women/Logical
Super Hits Masala
Test
Youth centric/FB
Music Adda
update/translation of songs
Bindass Bajaisi Entertainment

Just Maath Maathali Problem solving in Love

Super Hits Top 30 Music

Love Story Dot Com Share listeners Love stories


Character Capsule
Making Jokes
Dan - Dan
Best Of Namaskara
Back to Back Music
Mysore
B2B Retro Melody Mix
B2B(Retro Melody
Retro metro melody mix
Mix)
Suprabhata Spiritual

Big Coffee Current affairs

Retro Sawari Brainstorming


Recalling Films and films
Retro Talkies
stars
4. Big FM 92.7 No Tension Quiz

Nenapina Idiot Box Story format

Unplugged Melody across Era’s


Time Tunnel-Top
Music
25countdown
Big TV Star Celebrities interview
Red FM,
3 Bangalore Morning Manthra Devotional
93.5
Morning No 1 Latest hits/Chartbusters

270
Contemporary hits &
Super Hits Music Show
Classics of 90’s
Happy Hours 90’s to Contemporary music

935 Meter Down Contemporary Hits

Red Rewind Classics of 70,80 & 90’s hits

TODU Nights Remix songs with DJ Tarun


Snippets of famous Film
Back to Back Music
dialogues with RJ Swathi
Super Hit 30 Top 30 songs of the week
Big FM 92.7
4 Suprabhata Spiritual
Bangalore
Big Coffee Current affairs

Retro Sawari Brainstorming


Recalling Films and films
Retro Talkies
stars
No Tension Quiz

Nenapina Idiot Box Story format

Unplugged Melody across Era’s


Time Tunnel-Top
Music
25countdown
Big TV Star Celebrities interview
Radio
Mirchi,
5 Munjaaney Raaga Spiritual
Bangalore
98.3
Hi Bangalore Beauty and Brains
Rewinding music of 25 years
Rewind Raaga
back.
Dilkush Romantic songs

Chill Maadi Game show

Shh Back to Back Music

Nann Life Naan Style Women show


Oota layout Thindi
Restaurant Review
Cross
Knowing more about their
Just Maath Maathalli
Celebrities
Singalooru Life and Life Styles

271
Red FM,
6 Mangalore Omkara Devotional
93.5
Special day wishes/Current
Namaskara Mangalore
issues/Guessing celebrity
Husband and wife related
Super Hits Masala
topics
Bollywood news related
Music Adda
topic with fun angle
Back to school/tricky
Bindass Bajaisi
questions/translation of song
Recalling old memories &
Savi Savi Nenapu unforgettable moments from
listeners
Super Hits Top 30 Top 30 songs of the week
Star Attack (Syndicated
Bollywood stars interview
show)
Local Celebes host and talk
KUDLA EXPRESS
about mangalore life
Love Story. Com Share listeners Love stories
Big FM 92.7
7 Bolli bolupu Devotional
Mangalore
Big Coffee Reel or Real

U,Me and Love songs Love stories

Big Timepass Gossip/Pranks

YKIB Music

Suhana Safar Classics

Back to Back Kan/Hindi songs


Namma tuluva super
Kannada songs
guru celeb show
Tulu talkies Kan/Hindi songs
Radio Mythological stories
Mirchi,
8 Munjaaney Raaga
Mangalore
98.3
Hi Mangalore Informative

Rewind Raaga Rewinding memories

Khiladi Game Show -Adi Ata adi

Tamashe Factory 100% tulu talks 100% Hindi


songs...

272
Mirchi Dilkush Famous places in mangalore

Pulimunche Sunday Last week round up

Mirchi taste of kudla Food review show

Nan life nan style Women Show

Business Badshaa Show about business leaders.

Route no 983 Travel show

Mirchi Kan Top 20 Weekly countdown

Retro hits back to back Songs

Red FM, Omkara


9 Devotional
Gulbarga93.5
Namaskara Gulbarga Life and Life styles
Super Hits Masala Husband and wife related
topics
Music Adda Youth oriented program
Bindass Bajaisi Translation of
songs/dialogue/Current
issues
Savi Savi Nenapu Sweet memories
Super Hits Top 30 Top 30 hit songs

273
PART-VI
Attitude of Respondents towards FM Radio
(Tick the appropriate response namely; A=Agree, CS=Can’t Say and D=Disagree)

Sl. Can’t
Attitude Agree Disagree
No. Say
14. The FM radio is a channel of
information diffusion
15. The FM radio provides the benefit of
exposure
16. The FM radio listening is a positive
activity
17. The FM radio listening increases the
cognitive performance
18. The FM radio listening facilitates
socialization
19. The FM radio listening provides better
connectivity
20. The FM radio listening improves social
network
21. The FM radio listening enhances
business relations
22. The FM radio listening increases social
mobilization
23. The FM radio listening increases
economic transactions
24. The FM radio listening increases
environmental concern
25. The FM radio listening promotes inter-
cultural relations
26. The FM radio listening provides
entertainment
27. The FM radio listening provides human
relationship management opportunities
28. The FM radio listening promotes
communication skill

274
PART-VII
Uses of FM Radio
(Tick the appropriate response namely –Agree; A=Agree, CS=Can’t Say and D=Disagree)

Sl. Can’t
No. Uses Agree Disagree
Say
29. FM radio facilitates life skills development
FM radio facilitates knowledge enhancement
30.
about life and environment
FM radio facilitates better recreation and
31.
relaxation among the audience
FM radio facilitates flow of advertisements on
32.
the availability of goods and services
FM radio facilitates the integrated personality
33.
development of the audience
FM radio facilitates better connectivity and
34.
social network development
FM radio facilitates emulation of role models in
35.
all walks of life among the audience
FM radio facilitates better professional
36.
advancement opportunities and resources
FM radio facilitates cultivation of healthy
37. attitudes and behavioural patterns among the
audience
FM radio facilitates better problem solving
38.
ability in times of crisis and natural disasters
FM radio facilitates better sensitization of
39. stakeholders of governance and development in
modern times.
FM radio facilitates better business
40. communication, transaction and promotional
opportunities
FM radio facilitates better social and political
41.
mobilization for environment protection
FM radio facilitates better social get together,
42.
interaction and participation among the audience
FM radio facilitates the overcoming of work
43.
pressure and ensures relaxation
FM radio facilitates the cultivation of healthy
44. decision making and performance orientation
among the audience
FM radio facilitates the overcoming of emotional
45.
upheavals, imbalances and disadvantages
FM radio facilitates the inter-cultural
46.
communication and cultural integration
FM radio facilitates the spiritual inclination and
47. advancement among the audience

275
Part-VIII
Gratifications on FM Radio
(Tick the appropriate response namely –H=High, M=Moderate and L=Low)
Sl. Low
Utility High Moderate
No.
48. FM radio enables the cultivation of
human values
48. FM radio enables the adoption of new
technologies, thoughts and practices
49. FM radio enables the de-stressing of
oneself
50. FM radio enables the exchange of ideas
and experiences
51. FM radio enables the people to cultivate
pro-social behaviours
52. FM radio enables the people to maintain
cordial human relations
53. FM radio enables the people to acquire
problem-solving ability
54. FM radio enables the people to develop
sportsmanship
55. FM radio enables the people to shoulder
civic responsibilities
56. FM radio enables the people to think in
novel ways and develop sense of social
justice
57. FM radio enables the people to become
adventurous persons in life
58. FM radio enables the people to cultivate
patriotism
59. FM radio enables the active participation
of people in nation building activities
60. FM radio enables the people to achieve
better socio-emotional development
61. FM radio enables the people to adjust
themselves with changing environment
62. FM radio enables the people to think
globally and act locally
63. FM radio enables the people to develop
business relations and approaches
64. FM radio enables the people to gain the
benefit of sensitization over significant
issues and developments
65. FM radio the enables people to become
broad minded persons
66. FM radio enables the people to lead
positive and purposeful life

276

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