STANDARD OPERATING PROCEDURE

SOP USE OF SBI VIDEOS Code SBI.OPS.SM.MKT.047

Applies To SBI Operating Hotels Policy Type SBI
Purpose To provide clear guidelines on the use of SBI Effective (immediately) Feb 2018
video materials. (Previous)

POLICY
● It is the policy of Swiss-Belhotel International (SBI) and Zest Hotels
International (ZHI) to ensure correct use of it’s marketing materials for internal
and external purposes to convey consistent branding amongst its
stakeholders.

Ketentuan Swiss-Belhotel International (SBI) dan Zest Hotels International

(ZHI) untuk tata cara penggunaan materi marketing secara internal dan
eksternal demi menjaga konsistensi branding.

PROCEDURES
I. Purpose of SBI videos

● Both the red and green movies (SBI and ZHI movies) are intended for hotel
developers as it shows the culture and services Swiss-Belhotel International
provides.

Red Movie (SBI) dan Green Movie (ZHI) ditujukan bagi pengembang hotel
(investor). Video tersebut menampilkan budaya dan tradisi layanan
Swiss-Belhotel International.

● The SBI hotel slideshow is intended for guests, clients or partners to

showcase the different hotels of Swiss-Belhotel International globally

Slideshow properti hotel SBI ditujukkan bagi tamu, klien atau mitra kerja.
Materi berisi profile properti hotel global Swiss-Belhotel International.

● The video on hotel facilities is meant to provide guests a brief information on

the property including but not limited to opening hours, promotions, events,
etc.

Video fasilitas hotel ditujukkan bagi tamu hotel. Materi tersebut berisi
informasi singkat tentang hotel, termasuk namun tidak terbatas pada, jam
buka, promosi, acara dan lainnya.

Swiss-Belhotel International Hotels and Resorts Sales and Marketing Operating Manual 1
 II. Use of SBI videos

Hotels

● The following videos must be played on the SBI channel of each hotel room
(in order)

SBI Channel 1

a. Video on the hotel’s facilities & promotions

b. Red movie (with music on)
c. Green movie (with music on)
d. Videos showing the different hotels of SBI globally

Video di bawah ini harus diputar pada channel SBI di setiap kamar (harus
sesuai dengan urutan yang tertera)

a. Video berisi fasilitas hotel dan promosi

b. Red Movie (dengan musik)
c. Green Movie (dengan musik)
d. Video seluruh properti hotel SBI global

SBI Channel 2

a. SBI Book Direct / partnership video (displaying book direct, SBEC,

airlines and bank partners (to be provided by SBI, see link below)
b. Hotel promotions (to be created by individual hotels)

● Public area TVs must display the hotel promotions / events and SBI Book
Direct / partnership video (displaying book direct, SBEC, airlines and bank
partners (to be provided by SBI, see link below).

Pada area umum, TV harus menampilkan promosi atau acara hotel sebagai
informasi bagi para tamu. Red Movie dan Green Movie tidak diperkenankan
untuk diputar di area umum.

● Both the red and green movie should not be played here.
● Hotel’s website and social media channels should not contain the red and
green movie.

Pada website hotel dan social media, Red Movie dan Green Movie tidak
diperkenankan untuk ditampilkan.

Corporate Office

● All SBI / ZHI offices may display both the red and green movie on their
receiving areas

Seluruh kantor SBI/ZHI dapat memutar Red Movie dan Green Movie di area
penerimaan tamu.

● Executives can play both the red and green movies with music on for
presentations with developers, clients, and partners which are held in a
private setting

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 Eksekutif dapat memutar Red Movie dan Green Movie dengan musik
menyala kepada pengembang, klien dan mitra kerja saat menyampaikan
presentasi dalam situasi tertutup (privat)

● When used for speaking engagements, the red and green movie may not be
played.

Red Movie dan Green Movie tidak diputar saat acara bincang depan publik.

● When used for trade shows, the movies can played on the booth’s TV monitor
providing the sounds are turned off.

Saat pameran, Red Movie dan Green Movie dapat diputar di TV monitor stan
booth dengan suara dimatikan

● SBI and ZHI’s website and social media channels should not contain the red
and green movie.

Wesbite SBI dan ZHI, dan social media keduanya tidak diperkenankan
memutar Red Movie dan Green Movie.

● The Human Resources and Learning Development Department may play

both the red and green movie as it is part of SBI and ZHI’s corporate training
module.

Departemen personalia dan pelatihan (Human Resources and Learning

Development Department) dapat memutar Red Movie dan Green Movie
sebagai bagian dari pelatihan korporat SBI dan ZHI.

LINKS:

Red Movie:

https://drive.google.com/open?id=1ExbQ32HqXcLM6ywuvmc-mi32kCpbqCSC

Zest Movie​:

https://drive.google.com/open?id=17vvkceoFRt_wP_4ISQ73vfK4eYg99MhI

SBI hotel video (global)

https://drive.google.com/open?id=1Q-aAnr7P6AUw2SIIfwKEm35M8ZRkby7l

SBI Book Direct / SBEC / Partnership video

Indonesia Hotels (available in English and Bahasa)

https://drive.google.com/open?id=1JY9H3RLwhQxMrWgtex13gq0EVaChnnfa

Outside Indonesia Hotels (available in English)

https://drive.google.com/open?id=1BJV8WJY3EhVdTk2bho9D0zoPvIZL7Lnw

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