RENAULT KWID

INTRODUCTION
The Renault Kwid is an entry level crossover produced by the French car
manufacturer Renault, initially intended for the Indian market.The production
version was unveiled in May 2015.
The Kwid is the first car to be based on the new CMF platform jointly developed
by Renault and Nissan. It is slightly larger than Renault's smallest conventional
vehicle, the Twingo.

Management Decision Problems of Renault Kwid

 Can Renault Quid be launched in India as it is a difficult market to crack
when it comes to small car segment.
 Can Renault establish a strong manufacturing setup as well as a strong
technology and R&D center supporting India and global operations?
 Can Renault leverage the digital space as a part of its marketing strategy

Decision problem steps need to be followed

 Qualitative analysis- Need to survey with the local customers to find out
what they expect
 Organizational analysis-Need to analyze if manufacturing setup can be done
in Chennai.
 Competition analysis –Need to analyze with Small and Medium sized
enterprises the competitors segments.
Management Research problem
 How much are customers willing to spend
 Are customers expecting a different model from Renault Quid
 What is the scenario in the automobile sector in India
 Whether customers give significance to the pricing strategy
 What are the intentions of customers

Research type- Action research

Defining the variables
Dependent Variables
Renault cracking the small car segment
Willingness and ability to spend by the customers
Independent Variables
 Does Renault need to have an understanding of local markets
 Can Renault build brand loyalty for first time buyers

Moderating Variables
 Awareness of new brand launches in India
 Awareness of the current scenario in the Indian market

Exogenous Variables
 Will Renault work on innovative models
 Will Renault Kwid be suitable for all weather conditions
Research Objectives
 To find out what customers expect from newer models
 To find the demand of Renault Kwid
 To find out how if the launch will be successful or not
 To find if the model can meet the expectations of customers

Research hypothesis
H0- Renault Kwid can be launched in the small car segment
H1- Renault Kwid cannot be launched in the small car segment

HO-Renault Kwid can be launched in the current market condition

H1-Reanlut Kwid cannot be launched in the current market condition