Uses of Telephone in Business

When you run a business or work as an employee, chances are good that the telephone has a
large impact on the way you conduct your business. Telephones can serve a business by making
communication quick and convenient. By using the telephone to its full potential, companies
can avoid wasting time, save money and increase revenues.
Sales
One way that companies use the telephone is to promote sales. Outgoing telemarketing
phone calls seek new business. Incoming sales agents answer calls that come in as a response
to marketing campaigns and commercial advertisements. The telephone is a powerful vehicle
for increasing revenue through gaining customers.
Customer Service
Maintaining and improving existing relationships with customers is vital to the success of any
business. Businesses use the telephone to provide technical support and answer billing
questions related to the services they provide. The telephone also provides a valuable
resource to businesses looking to obtain feedback on their products and services. The
telephone can be used to conduct customer satisfaction surveys and to gather valuable
insight into changes that need to be made to increase the success of the business.
Training
Businesses sometimes conduct training over the telephone. When a hands-on instruction is
not required, this approach can save money on travel costs and other expenses. Conducting a
training session over the telephone may also help to keep the meeting on task, saving the
company time and money that would otherwise be wasted.
Employee Communication
In some cases, employees need a quick response to solve a problem on behalf of the business
they represent. Telephone communication provides fast access to a supervisor or co-worker
with more knowledge of the specific situation. A quick response that leads to a quick
resolution could save a customer from discontinuing his relationship with the company.
Quickly resolving customer issues, with the help of the telephone, enhances the credibility
and reputation of a business.
Conference Calls
When two or more departments need to coordinate an effort, the telephone may provide the
perfect solution. Instead of conducting a meeting that takes time away from the work of
multiple departments in your business, you can quickly and effectively communicate with
each other via a conference call. Each department can communicate needs, receive feedback,
and contribute to solving the problems faced by other departments without losing a lot of
time or slowing down productivity.