QFD: House of Quality

Project:
Revision:
Date:

Correlations
Positive +
Negative −
No Correlation

Relationships
Strong ●
Moderate ○
Weak ▽
+
Direction of Improvement
− −
Maximize ▲
+ − −
Target ◇
+ + − −
Minimize ▼
+ − + + −
Column # 1 2 3 4 5 6
Direction of Improvement
Requirements
▲ ◇ ◇ ▲ ▼ ▲ Customer Competitive Assesment
Functional

tingkat kekasaran material

titik leleh material
kekuatan material

aman dan nyaman

dimensi produk
Maximum Relationship

daya tarik
Customer Importance
Relative Weight
Weight Chart

Customer

Our Product
Requirements

Otter box
(Explicit and
Row #

Row #
Ringke
Spigen
Implicit)

Incipo
0 1 2 3 4 5

1 |||||||| 17% 5 9 Material Kuat dan Awet ● ● ○ ○ ○ ○ 5 3 1 2 4 1

2 ||||| 10% 3 9 material tahan panas ▽ ● ○ ● ○ ○ 3 2 2 3 5 2

3 |||||||| 17% 5 9 nyaman bagi kulit ○ ● ○ ○ ● ○ 5 1 2 3 4 3

4 |||||| 14% 4 9 material fleksibel dan lentur ○ ● ○ ○ ○ ● 4 5 3 1 2 4

5 |||||||| 17% 5 3 desain yang menarik ○ ○ ▽ ○ ○ ○ 5 1 2 3 4 5

6 ||||| 10% 3 3 desain dapat di custom ○ ○ ▽ ○ ○ ○ 3 3 2 2 4 6

7 |||||| 14% 4 9
penambahan fungsi penyimpanan power
bank ○ ○ ○ ● ○ ○ 4 1 2 3 Our Product
7

○ ○ ○ ● ○ ○
Competitor #1
8 |||||| 14% 4 9 penambahan fungsi penyimpanan kartu 3 5 1 1 1 Series3 8

Target 1

Max Relationship 9 9 3 9 9 9
Technical Importance Rating 382.76 651.72 244.83 444.83 403.45 382.76
Relative Weight 15% 26% 10% 18% 16% 15%

Weight Chart
||||||||||||

||||||||

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|||||||

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||||

Our Product 1 3 4 2
2 3 5 1
3 0 4 5
Technical Competitive Assesment

4 1 5 4
5
4

O
ur
Pr
3

od
uc
2

t
1
0

Template Revision: 0.9 Date: 4/23/2010

Column # 1 2 3 4 5 6 Christopher Battles