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Scheme of Studies For Bachelor of Business Administration (Fall 2015-19) PDF
Scheme of Studies For Bachelor of Business Administration (Fall 2015-19) PDF
4 Years Program
Bachelors of Business Administration
Eight Semesters (Four Years) Program
Program Overview
The four yean BBA is tailored
mde programme to serve the needs ofthe bright young persons
who have completed twelve years of education and are looking for a career education
in
different aspects of management profession or towards highor education in busincss
administration. This prognmme is open to the students widr divers€ educational backgrounds
including humanities, science, arb and commerice.
The four yean BBA degree promiscs the graduates, higb-level job opportuity at the
cnry
level of management profession thrcugh helping them to fulfil potential for high
earnings and
Sreater personal development. A rich blend of gencral education like English Language,
Mathematics, Pakistan Studies, Islamic Studies, Economics, General Management
Skills such
8s oral, written and communication skillg Decision-making Lcdership, Teamwork,
Quantitative Meftod, Research Methods; Discipline based corc couses including Finance,
Banking Marlceting and Human Resourpc Management etc. is offered to the studenb via
prcgnmme curricula and specialization in elective counes. The programme
builds capabilities
in thc studens forporcntid futurc and enables them to build and maintain balance
betrrocn the
tsrgeb of economic succ€stt and the limiations of incrcasing social and environmental
rcsponsibility.
- Prognm Dcsign
BBA (Hons.) Prognm consists ofeight (0t) scmcstcrs. A total forty-thrco,(43) diverse subjects
3 will be offered during the p,rognm. Erh subjoct, of thrce (3) srcdit hou!, will constitutc a
total 129 Crcdit houn coursc work and Internship of six (6) credit hours will be oft.red at the
cnd of the eighth scmestcrs. Hence, BBA (Hons.) program consisb of toal 135 Credit Hours.
Program Objectivec
The main objectives of the prognm arp to:
Etigibility
Studens having Intennediate ccrtification like I.Com, F.A, F.Sc or cquivalent (Minimum 2d
Division) are eligible to apply for this program.
SCIIEME OF STT'DMS
Semester I
Semester 2
Semester 3
Senester 4
Semester 5
Semester 6
Semester 7
Scmester 8
Specialization Courses
T*
2
-
Interndional Marketin g
3 Ua*ctins Conmunicdbn
4 Retail Management
5 LfdcinrRcscgch
6 Brand Manrgement
University Qualifying Exenination (UaE'
Notc: UQE will be conducted at the cad of thc dcgree program. It is compulsory to pass UQE
for awd of degree.
As pcrunivecity rules UQE will be conductcd nvo times drning four (4) yean BBA progrstn.
Once at the end of 46 scmester and subscquently at the end of Ed s€mestcr.
ASSESSMENT & COMPREIIENSIVE EXAMINATION
a) Continuous ssscssment/formative asscssmcnt 407o
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ASSESSMENT MECIIAMSM
A: AchievoncntTct
Achiwement Test will bc given dnring thc last week of the semcstcr.
C: Attcndrnco
As pcr Univcrsity rules.
Teaching MethodologY
Classroom Lcctures
The classroom lectures will commcnce with an ovewiew of whc was studied in the last
session, followcd by a brief outline of the topic discrsscd in the lecture. Thc instuctor will
involve the studcnts through classoom disctssions, prcscntations and quizzcs.
Assignmcnts/ProJects
Assignmen$ will be a pivoal part of teaching stratcSr. on 0re complction of a topic,
in the final
assignmcntilprojects will be given to the studcnts which will carry due wcighAge
gnding.
Group Discussions
The classtoom will be divided in a numbcr of groups according b thc stneng$ and eoch SFoup-
will be assigncd a topic for discussion. The instnrctor will make surc that evcry grcup mcmbcr
is participating in the discussion and will atlocate grade to each mcmbcr accordingly.
A term project will also be assigned to the studenb which will includc a formal submission of
thc final rport by the end of the telm, ptqrentation by each participant ctc.
The studenb will be asked to prescnt a rcport of their visit followed by prcscnation.
Semester I
English-I (Language in Use)
Counc Objcctivcs:
After the completion of this coune, the studens will be able
r' To understand and use English to exprcss idcas and opinions rplatcd to students, redl
life expericnces inside and outside the classoom.
r' To givc reasons (substantiating) justirying dreir view
/ To undcrstand and use signal markers
r' To extsrct infomnation and make notrs from lectures
/ To ask and answer relevant qucstions to scek information, clarification ctc.
Counc Outlinc:
2) Eastwood, J. (2004). English Pnctice Grammar (New edition with tess and answers).
tQrachi: olrford University Press or larcst edition.
3) Murphy, R. (2003). Gtammar in usc. Cambridge: Cambridge University Press or
latest edition.
Note: In rddition to the lbovc, rny othcr tcrt or book rcferrcd by Instrnctor crn elso bc
includcd.
Introduction to Psychology
Courrc Objcctivcc:
After completion ofthis coutsc, thc shdene will:
/ Analyzeand evaluate changes in human behavior.
/ understand their own sclves and to cope with the envircnment prcssure.
r' Develop vision for futuc expectations ofthc business.
{ To enable the studenb to apply psychological knowledge for thc ei:onomic and social
betterment of Pakistan.
Intrductlon to Pwcholoql,
I Definition
a Differrnt Branchcs of Psychologgr
a Goals of Psychology
I Risc of Psychology as a Scicnce
a Major trends in tho dcvelopmcnt of Psychology
Rcscerch Mcthodg ln Psvcholoqv
. Naturalistic Obscrvcion
r Cognitive Lcaming
Pcrronellw
Dcfinition and asscssmcnt of personality
MH Tcra Errminrdon
a
! Humanistic and trait theory of penonality
Intclliqcncc rnd r$c$mcnt of lntcllirGncc
r Definition
Wcck 12 Abnotnrl Bchevlor
a Natuit and causcs of mcnal disorden
a Brief innoduction to classification and diagnosis of mentrl
disor&n
Wcck 13 Prvchottcnov
a Psychoanalysis and modem psychodynamic approach
a Behavior modification tcchniqucs
I Cognitivc and ci&tic therapy
Wcck 14 Soclel Pwcholoc
a Social Cognition
a Attitudes and their formation
a kejudice
Wcck 15 I Social influcnces and group behavior
I Interpersonal dtaction and loving
Notc: In rdditlol to thc lbove, rny otter tcrt or book nfcrrcd by Instmctor cen dso bc
includcd.
Introduction to Business
Courlc Objcctivcr:
Afror completion of this counrc, dre studcn8 will bc rblc to:
r' Familiarize and equip the studcnts witr the ambiance of busirpss
r' htroduce forms of busincss along with its importancc in culcnt sitrution.
r' Familiarize witr jargons of busincss field
Counc Outllnc:
I
a Incentivss of Business
I Importance
a Mcrits and Demeris of Sole proprietonhip
t
Partncrshto Act 1932
r Charactcristics of Partnenhip
. Typcs of Patren
. Rcgistercd and Unregistcred
r Parbenhip deed
. Rish8, Liabilitics and Duties of
Admission and wittdrawals of partncrs
Dissolution of a firm rcfelencc of scctions from the Law,
practical exposurc of Decd.
r Busincss Merger
r Acquisition
Notc: In lddition to the rbovg rny othcr tcxt or book rrfcrnd by Inrtnctor cen elso bc
includcd.
Computer Applications in Business
Counc Objcctivcs:
At the conchsion of this courtc, thc student shoutd be abtc:
r' Toteach the firndamentrls of Microsoft Ofrice Wor4 Exccl, Acccss and powerpoint
{ To expose snrdents to prrtical examples of drc computcr as a uscful tool.
r' To acquaint studenb with the poper proc'cdures to crcatc documcnts, workshoets,
databascs and presentations suitablc for courscwork, profcssional purposcs rnd
personal usc.
{ To help students discover thc underlying firnctionality of OfFrce so they can become
morc productive.
{ To intnoduce studenb to new input technologies.
/ To encourage independent sdy, and herp those who are working alonc.
CourrcOudhc:
MH Tcrm Errmilrdon
cntrtion in Ouflinc Vicv
l) Microsoft Offco 2010, Introductory Concep8 srd Tcchniqucs, Sholly, Cashman, Vcnnaat,
Thomson Lcaming Publistring Co., Cincinnati, OH 2001/ or latcst Edition.
Notc: In eddltion to thc lbovc, rny other tcxt or book rcfcrred by Instmctor crn rho bG
includcd.
Scmester 2
EngHsh-II (Academic, Reading and Writing)
Coursc ObJccttvcl:
To enablc the studcns to:
r' Rcad thc text for a literal understanding
/ IntcrpreAtion & thc gcncnl assimilation & intcgration of knowledge
/ Write well-orgrnized rcademic tex8 including examination amwent with topic/ftesis
statement & suPPorting dcails.
{ Write argumentative esssys and coursc assignmcnts
Courrr Outllnc:
$teek ll
Writc good topic anO supporting scntenccs and offoctivo
conchsiotts
words and
Usc appopriato cohesivc deviccs such as refcrcnce
signal markers
Redreft checking contrnt, sfirchr€ ud language'
Frlit rnd rnnf rusd
\tteek ljl
a Phtas€, clause gnd scntcoc€ sbuctur€
l) Eastwoo4I. (2004). English Practice Grammar(Ncw cdition with tcsa and answc'n).
Kanchi: Oxford University Press.
Study Skills.
Notc: In rddition to the lbovc, rny other tcrt or booB referrcd by Inrtructor crn
rbo bc lncludcd.
Fundamentals of Accounting
Counc Objcctlvcs:
After studying tris counrc, thc snrdcnc will:
Counc Ondlac:
Notc: In rddidon to tte rbovc, rny other tert or book rlfcrrld by Instrrctor cen
rbo bc included.
Islamic Studies & Social Ethics
Counc Objcctiva:
This course is aimed at:
r' To providc Basic information about Islamic Studies.
/ Toenhance undentanding of thc studenb regarding Islamic civilization.
{ To improve the studen8 skill to pcrform prayen and othcr worships.
{ To enhancc thc skill of the studcnb for undcnanding thc matters of faittr, religious
and social life.
Counc Outllnc:
Ounnlc Stndlcs
a
auran is constitution for wholc of thc universe.
I Hifazat+-Quran
I Iama-wa-Tadwecn-eQunn
I Vcrscs of soorah-nrl-Baqratr(2E +2E6)
I Verses of soorah-tul-Hujra( l - I E)
EglllLftstllu
Importancc of l{adith to undqrtand the Holy auran and Islam.
Hifazat€-Hsdifr.
r Arba-een-e-Nawavi
Imrn end lrlrm
Aqacid-c-Islam (Bclicft )
Arkan-o-Islam @hilosophical Approach
Notc: In rddition to thc rbovG, rny othcr tert or book rcferrtd by Inrtnctor crn rlso bc
includcd.
Business Mathematics
Counc Objcctivo:
This course is aimed at:
{ Toprovidc Basic information about thc studies of Busincss Matrernatics.
r' To enhsncc rmdcrstanding of thc studqrts reprding he Mrthornatics.
{ To improve thc intuitive power of thc students by use of Mathematics.
r' To enhance thc skill of the studenb to usc mathematics in business, economics, md
Intruducdon
. Equations
r SimultaneousEquations
Locrdthns
Usc of Logariftms Tables
Scrtcr / Prcrrrslons
a Geometric hogrt'ssion and the sum of scries
I Geometric Mean
a
Mrftcnrtics of Fhencc - I
Percentage,
Simplc Intercst & Simple Discoulrt
Equivalent valucs of diffcrcnt debc and 6eir paymcns by
using comparison datc / linc.
Il[sttcmeths of Flnrncc - II
I Compound amount formula
. Number of periods and thc intcrcst tdcs
Mld Tcrn Enninedon
I Equivalent rztcs
Sugcrtcd Rcedingr
l) Introductory Mathem*ical Analnis forBrsiness Economics
and Social
Sciences By Ernest F. HaeusslerJr. Richard S. paul
Intnoduction
I Economics, Micto-cconomics, Macrc-cconomics
I Scarcity and choice, Rational Bchavior
a Limited Income, Unlimited Wants, A Budgct Linc
a
Elrudcitv
Pricc Elasticity of Dqnan4 Formula,
The Total Revenuc Tcsg Price Elasticity and Thc Toal
Revenuc Curuc
FlnrlTcrm Enminrdons
Notc: In rddidon to the rbovg rny other tert or book nferrcd by Instnrctor cen rlso bc
included.
Semester 3
English-Ill @usiness Communication)
Counc Objcctivcs:
Aftcr studying this coung the $udcnE will:
r' Undcrstand communication cycle..
r' Know what business communication is.
r' comprphend what is non-vcrbal communication and its significancc.
/ Know the importance of Swen C's in ef,Fective communicdion.
r' Compose written drafr.
{ Writo busincss lcfrcrs.
r' Know urd understand dte strpc involved in tre preparation of good intcwicw.
/ hcscnt good oral prcscntcion
Colnc Oldlrc:
Notc: In rddltlon to thc lbwo, rny othor tcrt or book rcfcrnd by Instnrctorcrn rtso bc
hcludcd.
Business Statistics
Counc ObJccttvcr:
Thiscoursc isaimedat
/ To providc Basic infonnation about thc studics of Brsiness Strtistics.
/ To enhance undentanding of the studenb regnrding thc Satistics.
r' To improve the intuitive power of the studcn$ by tsc of Strtistics.
/ Ta cnhance the skill of the studcnb to usc Statistics in business, economics, and social
& neml sciences.
Counc Oufrnc:
I Definition of Strtistics
I Classifications of fic Data
! with social / ndural scicnccs
Fnoucnsv Dbtr{budons
a Class limit
a Class boundaries
I Chss mark
a Class width or intervd
I Constructing group frequency distibution
a
Celculrtion
To calculate ungroup & gfoup datL aritbnetic mcan by
FlnrlTcrn Enninrdon
Rcconmcndcd Tcxt Boolr:
l) Intoduction to Statistical Theory Part-I By Dr. Shahid Kamal and Prof. Sher
Muhammsd Chaudhary Latcst Edition
2) Inhoductory Maffrcmatical / SAtisticd Analfais for Bwiness Economics and Social /
Natural Sciences By Earnest F. Hacrsslcr Jr. Richard S. Paul lrt6t Edition.
Course Oudinc:
lntrcducton to Mrnercncnt
I Who are mrnagen?
I What is managcmont?
I
r Classical Ap'poach
r QuantitativeApproach
OrrrnLrtiond Cnltutl
Strong Vs. Wcak Culture
lmportancc of t earning orgst!4diq41!-gulhr€
Esglnlrc$
Dcfining intemtl and oxtcrnal cnvircnmcnt
. Decision-makingFlccss
r Rationddccisionmaking![C-Uggqdd
Dcclsion'Mrkhr(colt)
t Types ofDecision
a Decision making conditions
I Enors and birscs in dccisiotts
Pbnnlns
I Importancc of Planning
I Typcs of Plans
I Types of Goals
a
Emolovcc Motvrdon
Early and Conbmporary Thcories of Motivation
Contrrllinq
Dcfining and Imporbnce ofContolling in Organiztion
Controlling Pr,ocess
Organizational Performance and ic Importance for
Crsestudy Anelysis
FtnrlTcrm f,aaminlfiqa
Rccommcndd TgtBooks:
Counc Outlinc:
Infinductlon
Economics, Micro.cconomics, Macrc-cconomics
Tbc Miraclc of Modcrn Economic Grou/th
Rcconncndcd TcnBoots:
Notc: In rddltlon to the ebove, rny other tcrt or book rcfcrrcd by Instnrctor qn dso be
includcd.
Financial Accounting
Counc ObJcctivcs:
After studying this counre, the studcnt will be able to understand:
t T\e language of accounting and finrncial reporting.
/ Complete Accounting Cycle.
/ Pr€paration and the role of Journal, Lcdger and suboidiary bool6.
r' Preparation of balancc sheet, profit and loss account and cash flow
strtement.
Counc Outllnc:
IXalL
2) Frank Wood"s: Brsincss Accounting l, latest Edition.
3) Meigs and Meigs, Accounting for Brsiness Decisioru g6 ECitionltatest Edition.
Notc: In rdd-"i>o thc rboyc, eny other tcrt or bool rcfcrred by Instnrctor cen dso bc
includcd.
Semester 4
English-ry (Advanced Academic Reading and Writing)
Counc Objcctivcs:
To enable thc studenB to:
r' Rcad Academics tcxt critically
Colnrc Oudinc:
Critical Rcrdlnr
What is Critical Readi
Cddcrl Rcdinq
Cridcel Rcediar
CriticelRcrdtng
tcxttypcs:
compciron d oontrast
Revision ofadvsrcod rcading strategies and advanced reading
skills
Advuccd Acedenic WrttlnS
r Advancedwritirrskills
ti
Adrnned Acadenic Writing
MH Tcrn Enminrtiol
Adverccd Acadcmic Wrlting
nrmmrics of articl€s
Advuccd Acrdemlc Wrtttry
I l) Smith, L. C. 2003. Issues for Today: An Eftctive Rcading Skills Text Withrow, J.
Effective Writing. CUP.
Notc: In eddition to the lbovc, eny othcr tcrt or book rcfcrred by Instnrctorcrn abo bc
iacludcd.
Cost and Management Accounting
Courrc Objcctivcr:
After sMying this course, the students will bc ablc to:
r' Asscss and understand the Accounting Conccptust Framework and underlying the
importancc of Cost Accountingtlh#cp in thc Mrnufrcturing proc6s.
/ Expldn Cost Accormting and its purpos€ within an orgrnization.
/ Involve thc s&ps in the A&umulahn ofTotal Cost in diftrcnt dcparhcnts.
r' Use Cost data for the decision making of thc higher mansgpmcrrr
Counc Outlhc:
Rcconmcndd TctrtBoolr:
l) MatzUsry latest Edition, Cost Accounting: Planning and Contnol (Lest Edition)
2) Matz, llammerUsty(1985) Cost Accounting South-westcrnPublishitrgCo(Iatest
Edition)
3) Ganison H. Ray, Norpen W. Eric (2004) l0th edition knagerid Accormting
Invin (Latest Edition)
4) Cost Accounting Study Text and Revision Series by A T Foulks Lynch Pakistm
(tatest Edition)
5) Cost Accounting Study Text and Revision Series by Professionat Nusiness
Publications (PBP). (Latcst Edition)
6) Management and Cost Accounting by Colin Drury (Lstest Edition)
Notc: In rddltlon to thc ebove' rny othcr tcrt or book rcfenrd by Instructor cen rlso bc
indudcd.
Logic and Logical Reasoning
Courre Objectives:
The objective of this coum€ is to sharpen the intellect of tlrc studenb,
Courrc Outlinc:
Notc: In rddltbn to the rbwc,, rny other tcrt or book rcfelred by Instnrctor cu rlro t':
includcd.
Business Finance
Conrrc Objcctivc:
After srudying this course, the students will:
/ Functions of buiness finance and financc mstrger.
r' The basics of fmancs theory and i6 applications to corpontc financial
dccisions.
Cour:c Oudine:
Notc: In rddidon to the abwg rny otter tert or book rcfcrnd by Instnrctor crn dso bc
lncludcd.
Principles of Marketing
Counc Objcctivcs:
At thc cnd of this course, studene should bc rblc to:
/ To providc sound knowledge and undcntanding of markcting aspect and practices
{ To stimulatc critical thinking and curiosity in markcting discipline
r' To explorc basic markcting principlcs and cxamine contrmporary issues
Counc Oudlnc:
Mrrtcdns Envimnment
r Micno Environmcnt
. Business Ma*eb
! lvtarkctSegncntrtion
r lvlafket Targeting
WeckS Mid Tcrn Ernrlnrtion
Wbat is a pricc?
New Product Pricing sbategies
Product mix hicing Stdegies
Price Adiustmcnt Stratogics
Week ll I&IrgscesMlt
I Intcgrd€d Markcting Communications
! Steps in developing eflective marketing communication
Weck 12
Clrss Prcrcntrtlol
WccklS Brslc lVlerlcfinq Rcsatlh Conccotr
Rcconndcd TcxtBools:
l) Principlcs of$1{ctirng by Philip Kotler (ktest Edition)
2) lvtarteti,ng hrtanagement by Philip Kotlcr (L&test Edition)
Note In rdditior 6 the lbove, any other brt or book rcfcmd by Instruc'tor cen rko bc
lncluded-
Human Resource Management
Connc ObJccttvc:
At ths end of this courre, studenB should be ablc to:
r' Demonsbate an indepth knowlcdge of the activities 8nd decisions that inforn the
I
@
Definition
I Sbatcgy linked HRP
a SEps in HRP process
I Tools and tcchniqucs of HRP
a
Wcck4 Rccmidnt Emnlovccl
I Definition
t Per:onncl rcquisition form dcmo
I Sourpcs of qrulificd pononnol
I Effectivcncss of recruitment methods
I Iob previcw
a Organizational induccments
a EEO and nrcruitment into only
a Assimment cas€ stndy
WcckS a Sclecting employecs
a Complete selection p(rccss
I Validation of sclcction orocedurc
lVcck6
r
@
Definition
I Orientationrcsponsibility
r Orientation lcngth timing
r Follow up
r Training definition
I Steps in tsaining process
r Methods oftraining
I Evaluating training
I Assirnmcnt casc study
WeekT Management dcvelopmcnt dcfi nition
Nceds assessment
Methods used in mansgement development
Evaluation of management development
Assessment center
Ornanizational dcvelooment steos dcfined onlv
Wcckt Mid Tcru Exeminetlon
Weck9 Menrscmcnt Dcveloomcnt lh{lnidon
Needs asscssmcnt
Methods ued in mansgement development
Evaluation of mungement developmcnt
Asscssment centcr
Orgrnizational dcvelopment steps defined only
SMent prcsentation on case
Wcck l0 Crncr l),cn'cloomcnt
t Definition
a Who is lrsponsible
I Implementing carcer dwelopment
I Reviewinc carcer Dnos€ss
WccL ll Carccr developmcnt continucd
Dealing with career platears
The impact of dual cat€er couples
OuQlacement
Breaking $e glass cciling
Sndcnt prescntation on c8s€
Petfo rurncc Menrqcmcnt Systeu
r Dcfinition
r Dcbminantsofperformance
r Environmental factors as pcrfotmance
r Obstacles
Per{ormencc Anoraisd
r Definition
r Performance appnisal methods
Note: In rddition to the lbove, rny other tert or book rcfcned by Instnrctor crn elso be
includcd.
Introduction to Social Sciences
Counc Objcctivcs:
Cour:c Oudlnc:
Rccommcndcd TcrtBookl
l) Giddcn, Anthony, Intoduction to Sociology, Polity Pr6s (197) or latest edition.
2) Abdul Hameed Tags or Abdul AzizTaga.Sociology & Social Prrcblcms. Abdul
Hameed & Sons.
Irlotc: In rddltion to thc lbove, eny othcr tcrt or book rcfcrred by Instmctor crn dso be
hcludcd.
Money & Banking
Counc Objcctlvcs:
Aftertte completion ofthis coutsc, studenb will be able to:
Ccntnl Brnkinr
I Evolution of Central Banking
I Impottance of Cental Brnking
a Functions of Central Bank
a SBP and its affiliates
Flnrncirl Inrdtutlois
a Role of Financial Institutions (Financial Intermediation)
a Banking & Non-banking financial institutions
I Banks and their role in financial system
I Differcnt kind of bankinc institutions
(Non-benHnq lnenciet inrfitutlo-r)
r _ Flnencirl Insdtutions
Insurance Companics
r Inveslncnt Houes
r Miclofinrncclnstitrtions
I
@
Importanccofcomm@
I Dcposit & knding Opcrations
a Branch Banking Operations
t Different Instnrmenb used in branch
CrcditCrcedon
Concept of Credit Creation
Mechanism of Credit Creation
Bcnefit/Issues of Credit Crcation
Pndcntiel Rcqulrdons of SBP
Introduction to Prudential Regutations
Summarized information about pnrdcntial regulations
Application & Monitoringof SBP
Intmducdon to Ishmic Brnking
Differencc between conve'ntional & trslauric banking
Conccpt of Riba
Basic feanres of Islamic Banking
Chss Prrrcntrfions
Note: In rddition to the lbovc, rny othcr tcrt or book rcfernd by Instnrctor cen ebo bc
includcd.
Marketing Management
Cour:c Objccttvcr:
Aftcrthe complaion ofdris coursc, studcns will be able tor
r' Define and undentand the naturc urd scopc of marketing mamgcmcnt in contcxt of
marketplace.
{ To analyse and seek to idcntify gaps in the nccds and wanb of thc customer so that
appropnate strdtcry can be proposd to cr€atc customer value through compctitive
advantage.
Coursc Outlinc:
Crcrtinq CustomcrVrluc
Crrstomcr Pcrceived Valuc
Toal Customer Satisfrctim
FinrlTcrm Errminrdon
Notc: In rddition to thc lbovc, rny otter text or book refcrrcd by Instructor cln dso bc
ilcluded.
Business Ethics
Courrc Objcctivc:
Aftcr the completion of this coun€' strrdcnts will bc sblc to:
community.
r' Explain moral reasoning moral dilemmas, law and morality, oQuity,
justice and
Coutrc Oudine:
Wcck 5
I Thc Economic Dimcnsion
a The Lcgal dimcnsion
I Thc Ethical Dimcnsion
a
Recommendcd TcstBookg
l) Boytan Michael Serics Editor, Basic Ethics in Action Serics, Frentice Hall' 200lor
(LarcstEdition).
2) Ferrell, O"C, and Frrc&ich, John, Eftical Decision Making and Cases, New Yodg
Houghton MifnitL2fll2 (5tt Edition) or (Iatest Edition)'
3) post lames E. and Lasrencc Ann T., Brsiness and Socicty, (10th Edition), 2006 or
(Latest Edition).
4) Business Etbics by Manuel G. velasqucz or (Latcst Edition).
5) Business Ethics by Joseph W Weiss or ([atcst Edition)'
6) Moral isstres in Business by William H Shaw & Vincent Barry or (Latest Edition).
Notc: In eddition to the ebove, rny other tcrt or book rlferred by Instnrctor crn
rlso bc
lncludcd.
Business Research Methods
Counc ObJcctivcc:
After snrdying this coume, thc shrdcnts should be ablo to:
r' Analyzeany
nsituation of concern" in a systematic, logical, and scientific manner;
Develop critical thinlcing process enabling the participants to mdyze thc statisticd
data and draw meaningful conclusions for dccision-making;
/ Walk through the complete research-proccss that states with thc translation of the
murragement concern into a rpscrrch problem
r' Preparc a blucprint for a rtsearch projcct or what is called a rescanch proposal.
Counc Oudinc:
Rolc of BrrslncgsRcrcarch
Brsic rcscarch and rpplicd rcscarch
Thcorw Buildlns
I Concepts and Nature of Proposition
I Practical Valuc of Thcory
a Huction and Induction
Thc Buslnc$ Rcscrrch Pl'oc63
r Intoduction
r Decision Making
. T}?cs of Business Rcscarch
r Exploratory Rescarch
r Descriptive Research
I Intoduction
a Whst is Qualitativc Rescarch
I Usc of Qualitative Research
a
Qualitativc Versus Quantiative Rescarch
I Contrasting Qualitativc and Quurtitativc Methods
I ino Exoloratorv and Confirmatory Rescarch
a
a
I
I Common Techniques Uscd in Qtralitative Rescarch
I
Wcch 14
r Conrlation Matrix
r Dcscriptive Analysis
. Regusion Analysis
Hvnothcrk Tcstinq
Satistical Significancc
Logic of Hypothcsis Tcsting
Statistical Tosting Procedure
Tests of Significanse
One-Sanple Test
Two-Indcpcndcnt SamPlcs Tcst
Counc ontlinc:
Weck I
a Compternenting intuition with systcmatic strrdy
a Disciplines that contribute to organization bchaviour
a Chaltenges urd opporhnities for OB
a
. Demographiccharacteristics
. Biogfaphicalcharacteristics
r Abilrtl
. Dsftrition
r Emotbnal hbor
! Emotional inclligence
a OB optication of moods andlrnElg!!
Pcrsonditv end Velucs
a
I
Mid Tcrrn Errminrtlon
Ferceotion end Individurl Dcclsion Mrkinl
I Person pcrception
I Desisioa malcing in organizations
I
Motivation Concco6
. Early lheories of motivdion
r InErration ofcontempomry theoriq-
Differpncc betwcen Sroups and tcams
Types oftcams
Tuminc individualr into
Conlllct end Neotlrtion
Transitions in conflict thought
Term Mix
a Fffint Asses: short-Term ancl I
a b;ffi;iiability Structure and Current'nsset Decisions
iltgln.a"ctu"f*n"rt*
I Importance of CaPital budgeting
a Caiiat budgeting decision nrles
a Payable Period
I NPV $a hesent Value)
! IRRflnternal Rate of Renrn)
! MiRi (Modified Internal Rste of Returo)
I
FlnalTcru Enminrdon
Management (t'atestBlition)'
1) Jemes c. vanlrorne: Fundamentals of Financial
2)Ross,Westerfiel4Jordarr:CorporateFinanceEssentials(LatestEdition).
3)EugeneF.Brigtram:FundamerrtalsofFinancialManagpmerrt(LatestE<lition).
4)Brealey,R.A.&Myers,hinciplesofcorporatefinance'(LabstEdition)'
Coursc Outlinc:
a Incorporation ofComPany -
I Membrurdum urd Articles of the Association
I
. Dirpctors
r Chicf Exccutivc
r Sccretary urd
a Offer of shares
I Undenvriting and Brokcrage
a Discormtand Premium on Shars
a Listing with Stock Exchangcs
a
a
a Declaration of Dividend
a Dividend Wananb,
! Bonu and Rigbts Issuc
MiO Tern Errminrtion
Introduction ofNBFC
Formation Prccedure
Obligations, Limitations
Pcrforuencc of Contnct
a Contacts tJitich Mtst Bc Performed
t Time and Place forPerformance
I Performance of Reciprocal Promises
I Appropriation of PaYments
a ContacsWhichN@
Anticipatory Breach of Contract
2)ManuslofCorporateGovcmancc,sEcPlslarrabad(I"atcstEdition).
Commenbry (Latest
3) Companics Ordinance, 19t4 (as amended) with Mattcrs and
Edition).
4)MercarrtileLawKhslidMahmoodChccma(trtostEdition).
5)NazirAhmadShalreenCorporarcLaws&SecrctrrialPracticcs(I,festEdition).
Courrc Obiccttvcs:
should be ablc to:
Aftcr studying this course, the snrdenb
thc contttnion uf
/ Dcscribe opention management areas of responsibility and
operations management to an organization'
/ of p'roccsscs
Un&ntand the uratysis and designing
and dcsign of a
/ msn8gemcnt and the requircmcnts
Explain the concept of supply-chain
successful suPPlY chain'
plan following a chase st.atcs, level statery or
/ Dcvelop an opcrational aggregate
mixed stategY'
/Describcinventorys}rstemsforindependentdcmandandttrccostsandbencfisof
carrYing inventorY'
reonFvehiorities
. Criticel p4-methd
r hocessshrcturc
r CutoFerinvolvement
r Resotrce flexibilitY
. Capital intensitY
ffidErn Errninrson
Cost of qualitY
Toal quditY managemcnt
Constnint Mrnrscment
ffi;mrn Errminrtion
1)Krajewski,RitarranandMalhota:operationsManagement(I.atestEdition)
a Whst is a system
a Systcm Software and Applicatio-n
Softrare
a C-omponcnc of an Information Sysbm
o lnformation SYstem Rcsourccs
a Fundamental mle ofI'S' in Business
a Introduction to e'Busincss
a Daabasc Managemcnt
o Fundasrenal Data ConcePts
o Traditionsl File Managsment Systems
a
a
a Dcfinition of MIS
I Various typcs of Information-Systems
a The purposc of Infonndion Systcms . .,
I ildilii"f"*rtton systems and its implications
I Application software
a Basic comPonen8 etc. i - ---
a for elcctonic commerce
trii i"f;"ation bchnologyinform*ion sysrcm (QBIS
a Elcments of computer bascd
Erocrt Swtcms
. Artificiallntelligence
r Thc conpon€nts of ar Expcrt Syslem
'r ExPc{t Systcm
Functional areaofbusiness
. decision activities of the finance
How tcchnob;r-rrpp"nthc
function
r and the sonrces of finurcial
Financial inforniration systems
IVhnegemcnt
Charactcristics orpeop'tl tt
er"ttp--P ltgu"111qll$fen
dcsign anO fi"rftrnics-of Inforrration Systems
affectthe
DwcloPment
(sDLcX
wrriit ivf t-pt""r"pmcnt iife Cvcle
--t
Saees of SYstem DeveloPment
Prcliminarylnvestigation
-
. Requircments analYsis
System Design
'
@ystemDeveloPment
The Traditional AP'Pnoach
n Use
globat information systcms
Problems in implementing
n Tcchnologl
Ethicd ImPlicetions
liilE6G andthe Law
Ethics and the information s€tarccg
Fffinnnimdon
/Brien,JamesO.ManagementlnformationSystem:(latestcdition)
Information System: (latcst
/ Iaudon, Kenncth c. & krdan Jane P. Marragcment
edition) (latest
to computer information system:
t lmnfi,Ija,try & Long Lacy. Intoduction
edition) Mcleo4 Raymond' Managenem
crn rlso be
to the sbove, eny othcr tclt or book rcferrtd by Instnrctor
Note: In rdditiOn
includcd.
Language(Persian/ArabiclFrench/Chinese)
6)J',)fi/'
"c)ri4/"
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A,r,tFt
4/i,l':-Pr
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grl..1lill9o;l 'jlllrttic'1Dl 'ret t'li's -t'rU'/t
,PY.'JT/'vr,' d19.t'tt'r'r'lllb''Fl
J+J -9
-10
11ry' €rlttt E' Stp,gb'll8tb'
"ttUbcJ
rrfcrrtd by Instroctor crn dso bc
rny othcr tert or book
Note: In rddition to the lboYe,
includcd.
': :1,
-dF
crn rlso bc
othcr ter't or book referrcd by Inrtnrctor
Notc: In rddltion to the rbovg rny
includcd.
Statistical Analysis for Managers
Courrc Objectivcc:
in application of
objectives of the course are to enhance students" comP€tency
The main
problems and to improve thcir
level of q'antiative
satistics to solve b.siness management
busincss analysis res€arch'
sophistication for further advurced
will be:
At the conclusion of this coulse' the student
/ Knowing variou quantitative techniqucs'
tAbletoapplyqrrantiutivetechniqucsforrcsearthandbusincss.
Coursc Outline:
a Definition
I ;IJ;G Statistiss & tlftqntial Satistics
a Statistics Applications in Busincss
a
I Pie Chart
a FrequencY Bar Chart
a FrequencY Histognm
a FrequencY PolYgon
I
r Range
r Mean absolute deviation
r Variancc
r Sandard Deviation
cfiaffi;il Prcbabilities
Multiplication rulc of Prohbility
Basic concePt
The Normal Distribution
fficrtn Erninrdon
r Point cstimation
r Intewal estimation
ffifferenceofmean of p'roportion
iivi"t *lt tostint of difference
Corteladon Cocftrclcnt
r Coefficient of dctgtr{lation
ANOvA
I One way classification
ilndtern Errminrtion
Course Outline:
ii-dusvettivcivilizetion
ft--o
rcru Errminrtion
. Suleman bin
. tvtugtrat EmPire
World War lI
ffimern Errminrdon
EntrepreneurshiP
Counc Obicctivcs:
will be able to:
On completion of the cours€' students
Plan.
Counc Oudinc:
r NatureancPe@unhiP
-nrepl€neurlsttrinking
6rcau--nm solving
r iaraaino onrl +tnahicino
Wcck 1l
r
@
Undcrstanding mark*ing Plen
r Contributors of rnarkgtinf, D:lm,:
ltcck 12 Orrrntzrtiond Plrn
t Lcgal forms of business
r I'bvrlnninc m.en.noemcntE trlS
\Ycck 13 Fhenchl Plrn
Ptrr fnriin
lVcck 14 Slouttcl orcloitet
I Pcrsonal funding
a Government grants
Ddvde nllce.-rnant
Wcck 15
nd Business
I Importancc ofcultue
a Thc elomcnb of cultutt
! Evaluating cultural differcnccs
a Culturc 8nd lqe'S
ffi;il Economic Environmcnt
Economic sYstems
Economic stucture
OPEL
nt Ji""A organizations (WTO, UNO' trBRD IMF
a
a Thcorics of intenrational investment'
I The balance of PaYmcnt
a Frce tadc vesutt Protcction
I Tcchniques of Protcction
a
a Political factors
I The international legal cnvironment
I Thc conflict of laws
t Arbiration
a Uniform laws
I
fficsend Dbtribution
a Sea fansporf air transporl nil and road transport
I INCOTERMS
a Warehorsing
a Distribution channels
I Usc of agents and distributors
I
I
Intet'rrtiord Finencid lllrnrgement
a The international monearY system
a Exchange rates
I lnternational caPital markeb
t Managemcnt of foreig exchangc risk -
a letters of credit qnd
a Exporting
a Joint vennrrcs
I Subsidiaries
t Locating exPort markea
I Intcrncional marketing rcsearch
!
find noject (RePort
FEd-r".u Eraninrtion
Courre Outline
Regional Blocs
Wcck 12 I Clash ofcivilization
I Multinational CorPorations
a Consumer culture
Weck 13
. Trade md cnvircnment
. EthniciB and peacdconflic!-
Wcek 14 . Cuntnt Affairs
r Kashmir issue
. Afghanistan issue
. Palestine issu€
Weck 15 a Humal sccffit and Nuclear Prol iferation
a pcace & conflict in the Middle East any other issue of currcnt
afhirs.
a Waron Terrorisim
Ftnal Term Errminatlon
Note: In eddition to thc rbove, rny other tcxt or book refcred by Instructor cen also be
includcd.
Personality Development Workshop
The objcctivc of thc taining program is bring grout peconslltyjte'velopnent
significance in fte
with regard to the Oitioont bchavioral aitrioitrionr that havo far rcaching
and nourish shrdenb'
directio-n of organizational cffcctivcness. Thc basic idea is to devclop
manner'
Oifity to interait with other mcmbcn of socicty in apositive and impressive
Tcrchlng Mcthodologt:
rscd for fiis coursc'
Group Discussion and Participatory Lcarning Mcthodology will bc
Terher will motivatc snrdents to participatc in groop discussion and sharing their
ideas'
Cour:c Outlinc
Loldcr:hlo
Introduction to Lcadcnhip, I*adcrship Power, Leadership
Intcmcnonal Rchdons
Intoduction to IntcrpcBonal Rclations, Analysis of differentego-
states, Analysis ofTransactions, Analysis of Suokes, Analysis of
Communlcr6on
lntroduction communication, Flow of communication,
to
Listening Banien of Communicatiott" How to overcome
Sfitts Mrnrgcmcnt
Intoduction to St.ess, Causes of Strcs,Impact Stress, Managing
Pcrformrrcc APPninl
Intoduction to Performance Appraisal, vertical Appraisal,
Horizontal Appraisal, 36ff Performrnce Appraisal, Medrods of
BookRcvtcw
Grcup Discurslon-I
WccL 13 6up nircustlon'il
\Yech 14 Prcscntrtion -I
lVek 15 Prcrcnodol -II
Flnel Term Errnlnedon
Recommendcd TcxtBooks
Elective Courses
Areas of Specialization:
/ Accounting & Finance
/ Banking & Finance
/ Markcting
/ Human ResoutPe Managemcnt
Finance Specialization
International Finance
Counc Objcctivcs:
foundation of the kcy concepts in
The major objective of the coul5e is to provide a thotough
international macrocconomics
int€mstionalfinance, with some ofthe opics also touching upon
Etisftroffirnds.
,r ,,. , iiiii l
CourrcOufrle:
T9ecls I r,'
(MNC)
Co"ft Of f"fuhinational corporations
Weckl '
. Valuation modcl for an MNC
SreeL.3
r Bdance of PaYments
. Facton AffLciing inrcrnationd tradc flows
Wcck4 of Trade deficit
-Ttrection
WcekS
lVeck6
-
I ffi rn-ciondMoneYMarkct
I Intcmdional Cryd!-!{a*et
ffirrional Bond lvtarlsct
r lnternationd Stock Market
I}tiA Tcrn Enminetion
gexchangerates
--ac-daffecfu
Erchrnqc Rltc Bchavioun
r Intcrnationalarbitrago
. Locationd arbitage
r Triangular arbitragP
. Coverpd intcr€st arbitags
Eelet
. Putchase
ffirect@E)
FiFcrm Errminrtion
Undcrstendinq Invcstmcnb
The Nature of Investmonts
Understanding the lnvestment Decision Proccss
Invcstment Altcmrtlvcs
I Orpnizing Financial AsscB
I Money Market Securities
I Fixcd-Income Securities
I Equrty Securities
I Derivative Securities (Futures and Options)
Indlrcct Invcsdns
a lnvestnent Company
I Types of lnvestment Companies
I Major Types of Mutual Funds
a Net Asset Value
a Mutual Fund Returns
I
@s in SecuritYReturns
I Calculating Portfolio Risk
I Efficient Portrolios
Indifference Curves
Building a Portfolio Using Markowitz principles
Counc Outlinc:
I
a Benefis of lnsurance to Society
r Cosb of Insurancc to Socicty
I
@rthe Risk Managernent hogram
I Benefis of Risk Management
a Personal Risk Managernent
Loss Forecasting
Financial Analysis in Risk Management Decision Making
. Claims Settlement
r Reinsurance
r Altemativcs to Traditional Rcinsumnce
r Investrrents
. Odrer Insurance Company Functions
Edition)
4) Esscntials of Econometrics by DamodarN. Gujrati (Ixtest Edition)
5) Vatue * Risk by Philippc Jorion, (Idcst Edition)
can rlso be
Notc: In rddition to the lbove, rny other text or book rcferncd by Instmctor
includcd.
Islamic Finance
Counc Objectives:
Afterthe completion of tris couts€, the studcnE will be able to:
{ To enable studenb to undcrstand the fundamcntal concepts oflslamic Finance.
{ To clari&the difference of Islamic & Conventional Brnking.
{ To elaborte the features of variors Islamic Finance Produsa availablc in the marlcet.
{ To undcrstand tbe strugglc of intoducing Islamic Financc in P*ist!n.
Course Oudine:
(Latest Edition).
Counc Outllne:
Introducdon to Sublcct
I Total sphere of fie subject
I Importance of the subject
I Intoduction to Branch Banking
I Basic Infrastruqture of
Introduction to Conmcrcid Benkinl
I Functions of Commercial Banks
I Stucture of Commercial Banks
I Managerial llierarchies in Commercisl Banks
I Branch
Strrrcturc of Brench Brnkine
a Introduction to stafr positiors within Branches
a Inter-rclationship o f staff memben
I Chsin of Command within Branches
Funcdons ocr{orucd ln Bnnchcs
Different Departnents wittrin Uranctres e.g. Operations, Clearing Credits
gtg. l
Note: In eddition to the lbove, eny othcr tert or book rpferred by Instnrctor cen elso b€
included.
Banking Law & Practice
Course Obfcctivcc:
Coursc Oufllne:
Benkinq Instrument
r Cheques
I Traveler's Cheques
a Leters of Credi
Mtd-tctt Eremlnedon
Ncsotirrble Instnrmcn8 Act ltEl
Promissory Norc and its feanres
Bills of urd its featurcs
Wcck l0 Nceotlrblc Instrumeutr Act 1t8l
a Cheques
I Clearing of Cheques
I Typcs ofChcqucs
o Crosscd/ Open
o Valid/lnvalid
o Sale Cheques
o Predated and Postdated
Clcerinq of Crcssed Chcoucs
a The requisitcs of a valid Chcques
t Parties to Cheques
I Types of Crossing
t Clcaring of Chcques
I NIFTand its fundtion
Endoncmcnts
r Definition
r Classification ofEndonement
. Principles of Endorsement
r Forms of Endorsemenb
I Holder and Holder in Due Course
Pmdcntial Resulrdorc of SBP
Note: In edditlon to the lbove, eny other tert or book referrrd by Instnrctor can elso be
included.
International Banking
Coure ObJcctivcl:
Afterthe complction ofthis course, drc studcnb will bc ablc:
{ To understand the conccpt of international banking
/ To know about scwices and facilitics provided under Intemational Banting
{ To understand differcnt Laws and regulation followed in International Banking
Counc Oudinc:
Counc Outlinc:
3 Rendering of Services
a InEresg Royalties and Dividends
I Disclosures
r Dcfinitions
r Rccognition
r Measurtment at Rocognition
Wek 7 . DcPrcciation
r Impairment
. Compensation for [mpairment
r Dc-rpcognition
r Disclosures
Note: In rddition to the lbovc, rny othcr tcrt or book rcfentd by Instnrctor crn dso bc
included.
Auditing
Counc ObJcctfucl:
After studying this course, the students should be able to:
/ Form an understanding of the principles underlying the theory of auditing.
/ T\e regulatory franrework of auditing and of practical audit approaches and
tcchniques.
r' Ovcrview of the civil and criminal liabilities of the auditor including the professional
cthics.
r' Critique of the auditing profession and the professions rqtpons€.
r' Aims to expose students to current academic research in the field of auditing and to
enhance their generic and transferable skills.
Cornc Outllnc:
Introducdon to Auditinc
I Whd is Andit?
I Types ofAudit
I Objectives of Auditing
t Uscn of Audited Repore
l) In dioqat$tradadeonAlrditigbyProfenionak,l&d&qrffi" (Ir!c*
Effion}
2) eu C.:Sn A*n 'il i'gil
:) Audinihelstudrt t,ad,RcYisioo.SFftW'no.1ft6l9;od, ,$fi .(PF-)
(ransi&li-tiotr)'
a) Prinoip&s of Audting by Dr. Khawaje Amjad Saeed (t^Ntcst Edition!
Note: In addttlon to the lbove, eny othcr tcrt or book rcferrcd by Instructor crn dso be
included.
Financial Reporting AnalYsis
Courrc Objectivc:
After studying this course, the sfirdents will be able to:
r' Lcarn and apply a six-step analytical framework for financial statcmcnt analysis
r' Enhance your ability aud efficiency in exbacting and using accounting information
capital markets, and the roles of earnings and cash flows in valuation
Courrc Ontline:
Rcnor{ns Tooics
Fotms of Business Entities
ThcFinancial Statrmen$
Thc Acsounting Cyclc
I Anditor's Opinion
I Management Responsibility for Financial Statemens
Brlancc Shcct
Basic Elemeng ofthe Balance Sbeet
Income Statemcnt
Basic ElemenB ofthe Income Statemcnt
Spcclat Insomc Stoemcnt Items
Rccomncnded TcxtBoob:
I) Finarmisl Ropottir*.Analysitly Charlee t[ Gihoo (Ldet Editior)
2) InedationatFifinsiatReportingSanasOsr lfubtisffihct..'(I4!st
E@on)
Note: In rddition to the lbove, rny other tert or book rcfemd by Instnrctor crn rlso be
lncludcd.
Marketing Specializition
Consumer Behaviour
Counc Objcctivcs:
Aftcr studying this coune, the studens will bc ablc to:
r' Understand the factors that are used to dcscribe the consumer market
/ Evaluatc the consumer buying decision proccss and its implications.
Courrc Outline:
Crccs-Culturel Vrrirtlons
Global Cultures
Cross Cultural Marketing Strategy
&lgxsstlsgrcssel
Perception
Pcrreption and Marketing Strtegy
Motivrtion
Motivation Theory And Marketing Stategy
PERIPNALITY
. Usc of personality in marketing strategy
lVeck 11 Ess$es
a Emotions and Marketing Sfatcry
w&k 12 Attitudes
a Componcnb
a Attitude Change And Stategies
Weck 13 @gs
a Individual And SifiEtional Charactcristics
I Communication Characteristics Influencing Attitude
Counc 0utlinc:
Polldcel Envircnmcnt
Assessing and Lcsscning Political
Weh 14 r NAFTA
. FTAA
r $trff{
Wcck 15 Stratesic Imnlications
Notc: In rdditlon to the above, any other text or book referrcd by Instmctor sln rtso be
lncludcd.
Marketing Communication
Coutrc Obicctivcs:
After stndying this coursc, thc snrdcnts will be ablc to:
/ Evaluate company's promotion mix.
/ Explain the stnrcture of advertising and promotion industry and tbc roles of its
scparate playat,
/ Measuring the effectiveness of scparate elemcnts of advertising plan and its outcomes.
/ Comparing and generalizing differcnt promotion prograns is also onc ofthe man
tasks of the coune.
Courrc Outline:
im rft rhttns co
. Defining and Classification of Modern Advertising
-Li;acntrnc
. Role of advertising
. T)pes of advenising
a
! Publicity and Rrblic Relations
Deslqninq Advcrtislnq
r Advertisement layout
r Out-of-home media
. Brrradcast Media
Wcck 13 Manaslns Pcnond Conrmunlcetlons
. Direst Marketing
2) Bovee, Thill, Dovel, Woo; Advertising Exccllence, The McGraw Hill Inc. (Latest
Edition)
3) Wright M:G; Advertising, McGraw Hill Inc. (Latest Edition)
Notc: In addition to the lbove, any other text or book rpfcrcd by Instntctor crn rlso be
included.
Retail Management
Counc Objcctivcs:
After snrdying this coune, thc shrdcnts will bc able to:
/ Discuss social forces affecting rcail managemcnt.
/ Devclop retail credit policies and collection penod.
Cour:c Oudlnc:
Promotional Stratesv
Note: In eddition to the above, rny othcr text or book refcrrcd by Instnrctor cen rlso bc
includcd.
Marketing Research
Counc Objcctlvcs:
After snrdying this course, the students will be able to:
z Develop rescarch plan to solve marketing related problems
r' Lean about variors types of marking rcsearch
/ Understand the use of multivariate satistical techniques in modem marketingpractice.
/ Appreciate the application of these techniques in marketing rescarch.
r' Undentand & mone deailed of the s&atistical techniques and how they might be applied
in othcr areas of research (not jrst marteting research).
Counc Outllnc:
r Survey
r Interviews
r Obacrvation
Measurcmentand Scallns
Questionnaire Desigt
Scales, validig and reliability
Week l0
r lntroduction
r Analysis
Week 11 FrctorAnrlvslr
I Introduction
. Analysis
Week 14 ConlolntAndvsls
r lntroduction
. Analysis
Note: In edditlon to the rbove, rny othcr tcrt or book rcfcrrrd by Instructor cen elso be
lncluded.
Brand Management
Courrc Objcctlvcs:
After sndying this course, the students will be able to:
r' Develop a frarnework that provides a definition of brand equrty, identifrcs sourtes and
outcomes of brurd equity, and prcvides actical guidelincs abouthow to build mcasutp
and manage brand equity.
r' Understand fundamental knowledge of importanco of branding for complcteness,
Counc Outlinc:
Brand Positionins
Identifr ing and establishing brand positioning
Positioning guidelines
Examples
Note: In rddition to the lbove, eny othcrtcrt or book rcferrcd by Instructorcen also be
included.
Human Resource Management
Specialization
Training Interventions in Job Design
Counc Objcctivcs:
After the completion of this courlc, the studenb will:
t Understand the issues'in managing the taining and development function and is
relation to corporate objectives and performance/Ability to design taining progrum.
/ Undcntand the issues in tsaining evaluation, including in cost/benefits (utility) of
tsaining, ability to design a taining evaluation procedue.
r' Develop ability to determine cost/bcncfits (utility) of training programs.
/ Hzve in depth familiarity with a specific taining topic selected by the student
Counc Outlinc:
Nccds Arsessment
I Why needs assessm€nt
I Who should participate
! Methods rued in needs assessment
a
@
Penon analysis
r Learning theories
r ValidrU
r Thrpab
r Different Dai
I Technology's influence on taining and lcarning
a Comoutcr based baininr
lVeek 11 t Computer bascd trainings continued
I Distancc lcarning
Week 14 CrrcerMenrscmcnt
I What is Carcer and carccr mamgement
a Why it is important
! Traditional vs protean careent
I A model of carccr dcvelopmcnt
Week 15 Carccr Manegcmcnt SYstcms.
Notc: In eddition to the abovc, rny other tcrt or book rcferrpd by Instructor crn rlso be
hcluded.
International Human Resource Management
Courrc Objcctivcs:
Upon succcssful complction of the requiremenb for tris cours€, students will be able to:
Courrc Outlinc:
Introduction
The enduring context of IHRM
DefiningIHRM
Difference betrveen domestic and international HRM
Veriables that Moderate the Difiercncc
r Theorganizationalcontcxt
Aoorcechcs to Comncngrdon
a
t Multinational resporses
Perfo ruancc Menescment
Multinational performancc management
fe{ormurce management of intemational employees
Performance appraisal of intemational emoloyees
r' llaveKnowledge about basic concepb of PCM to the practical aspec$ in commcrcial,
production and service
Coune outline:
Inttoducdon
I What is perforrrance?
t Definition o performance appraisals
I
! Making performancc appraisal to work
I Management's rcsponse to appraisal systems
I Top management's rEsponse to appraisal systems
Comocnsetlon
I Intoduction
a Lcvel of compensdion benefiE
a Componan6 of acompensation system
a Financial
t Non-Financial
a Compensation equity
I Determinanb of Individual
r Job
. Orgnnization
I Labor Market
r Emoloyee
lVeck t Mid Tcrn Enminrtion
Weck 9 Benelltr rnd Othcr Comoensation Issucs
. Lcgal
r - Voluntary
r Employcc Sewices
. Premium Pay
lVeck 10 Job Evrluation
t lntroduction
I Definition
I lmportance of implementing iob evaluation
Week ll @
a Ranking method
I Classificafion method
I Factor comparison method
I Point system
Wcek 12 . Practical application ofjob evaluation systems
Wcck 13 Pev Stnrcturc rnd Pav Scde
I Intoduction
a Guidelines for the compensation mentger
a Designinc of a basic Day stucturE
Weck 14 I Comparative study of thc existing pay stnrcture
Edition)
5) PERSONNEL: The Management of People d Work By Dale S Beach (IatestEdition)
Note: In eddition to the ebove, rny othcr tcrt or book rcferrcd by Instnrctor can elso be
included.
Industrial Relations & Labour Laws in Pakistan
Counc Objectivcs:
Afterthe completion of this coune the students will:
/ Understand the importance of indutrial relations in crafting the organizational culturc
/ Haveknowledge about the conflict between various pressure groups in an
organization and how to address these problems
/ Know Effectivc barggining and negotiation skills
t Havethe idea of employee citizenship within the context of organizatioh
{ llave knowledge about the labour laws exercised in Pakistatr
Courrc outlinc:
r lnboduction
r Origrn and grourttt
Trede Unions
r lnboduction
r Theorics oftade union movement
r Trade unions in Palcistan
a Trade unions and economic development
I Legal frmework
a
Tndc Unlon Stmctuns
I I Models of national tade union movcments
I Internationd tadc union fthtions
I Managerial trade unions
I Women in trade unions
I Trade union unity and frade union
Collectivc Drrsrlninq
I The concept and nature of collective bargdning
a The legal franrework of collectivc bargaining
a Lcvels of bargaining and agreemcnts
I Collective bargaining and stakeholdcn
I Negotiations techniques and skills
t
Divergent perspectives
Types of government interventions
The means of state interventions
Thc Contrest of Enolovncnt
t Introduction
I The industial employment act
I The confact labour act
I Global production systems and the evolving phase of
I Wage theories
a Wage system in Pakistan
I The wages act
t Minimum wage act
I Bonuses
I Profit sharing and stock options
I Pay stnrctures
I
t
I Working conditions, occupcional health and safety
I
I Indutial conflict
a Legal frame work
I Prccedurcs, powers and duties of authorities
I Strikes and lockouts
I
. Labour management rplations
Note: In rddition to the rborrc, any other tert or book referred by Instnrctor cen dso bc
includcd.
Recruitment & Selection
Coune Objcctivcs:
By the end of this counrc it is expected thst thc studcnt will lcarn:
/ Iil( planning
{ Job analysis
{ Recruitment and selection process
r' Vafidlty and reliability of tests and interviews
Counc Outline:
. Difference bctwee'n
Recnrltment Sourccr
r Intemal sources
. External sources
Mid Tcrm Erams
The $clection Prcccss
Tcsfinq
tcsts
Isendsl
r Stuctured intcrviews
. Unstnrcturedintcwiews
. Online interviews
Note: In addition to the above, rny other tcrt or book rcfcned by Instnrctor crn rlso be
lncluded.
Management Consultancy
Counc Objcctive:
By the end of this couse it is expected that the student will leam:
r' This subject will help snrdenb taking carter in management/business consultancy by
developing various skills in them.
Counc Outlinc:
rilcck I Intnoduction
t The skills of a consultant
a An active learning strategy
t Strategies for assessing the performance of consultanb
lilcck 2 Intruductlon (cont )
I What, exactly is business consultancy
I How consulting add value
I The consulting process
Week3 Prcorrinq the Pruiect Prooosal
! Contenb of a proiect prooosal rcDort
Wcek 4 Tvoes of Mensrcment ConsultNnsr. Pruiccts
r Naturc of various proiccts
\teek 3 Pnoiect Plenninq
a Planning techniques
I Decision makinc
Wcck 6 Timc Manaeement
I Priorities setting
t Art of manacinc time
WeekT ercativc Apprcachcs to Analvsis
I Evaluating brsiness opportunities
Weekt Mid Tcrn Eram
Note: In additlon to the lbove, eny other tert or book rpfcrrrd by Instructor cen rlso bc
includcd.