Amul and its current products

It consists of wide ranges of products which are outlined below:

 Amul Bread Spreads Range

 Amul Beverage Range / Milk Drinks

 Amul Powder Milk Range

 Amul PRO

 Amul Fresh Milk Range

 Amul Cheese Range

 Amul Cooking Range

 Amul Dhai Range

 Amul Mithai / Desserts Range

 Amul Health Drink

 Amul Chocolates

 Amul Icecreams

 Amul's New Products

Organizational Structure can improve the working condition of an organization and a poor structure can
ruin all the possibilities of openness, dynamism and decision-making. Organizational effectiveness on
the other hand, is the extent to which an organization, given certain resources and means, achieves its
objectives without placing undue strain on its members. Another important role is played by the
technology. More an organization is able to adapt itself to the changing technology the better will be its
efficiencies. In the present research paper a relationship between the designs of an organization with its
operational efficiency indicators has been examined in the context of Amul.. The factors were studied in
context to a cooperative form of organization and while comparing with the corporate form, it was
found that the design of the basic structure is somewhat different as it believes in the federal form of
structure each unit is independent of each other. It is a popular belief that co-operatives are a failure,
but Amul with Co-operative Structure is a grand success. Amul has an appropriate blend of policy
makers, technology and a support system to the milk producers without disturbing their agro-economic
system and ploughing back the profits, by prudent use of men, materials and machines.

An organization is a social unit or a group of people structured in such a way that they work for
achievement of specific goal. Structure can improve the working condition of an organization and a poor
structure can ruin all the possibilities of openness, dynamism and decision making. Organizational
effectiveness is the extent to which an organization, given certain resources and means, achieves its
objectives without placing undue strain on its members. Another important role is played by
communication among the employees and the technology. More an organization is able to adapt itself
to the changing technology the better will be its efficiencies. Amul’s structure was founded on the basis
of cooperative system

THE AMUL MODEL

Amul has a Co-operative form with a blend of professionalism. In the corporate form of an organization
the shareholders are non-participative members whereas in this form the members are the participative
owners of the organization. There are basically three tiers a dairy cooperative viz., the village society-
procurement unit, the union- which is the processing unit and the federation which is the marketing unit
all being an institution in itself. The institutions at each tier have the bond of organic and inter-
institutional linkages and obligations which provide sense of purpose and directions in their activities. To
manage these units efficiently the leaders felt a need of the professionals. These professionals have a
hierarchy similar to that of the corporate structure with the managing director as their head. The
Managing Director of all these units is appointed by the board of directors. The board of directors
comprises of the farmers members who come from the respective societies. So, at each level the
decision making lies in the hands of the producers only, which give them a feeling of ownership to them.
CSR Initiatives
Rural Sanitation Campaign
Amul Dairy has launched a novel scheme for total rural sanitation and set a target for itself whereby not a single milk producer will atte

open. The Dairy with the support of District Rural Development Agency (DRDA) will provide interest free loans to its milk producers in An

to set up ‘pucca’ toilet blocks, which will not only help women milk producers avoid embarrassment but will

‘In five years’ time, dairy wishes to achieve the target of providing 100 per cent toilet facilities in all villages where Amu

The mission is not just about bringing a cultural change by imbibing good habits among milk producers but also targeted towards encour
in the milk supply chain.
amul has prepared a model low-cost toilet block that costs Rs.11,500 per unit. While DRDA will support this initiative
through subsidy ranging between Rs.4500 and Rs.4600 for BPL/APL families, Amul will provide its members an
interest free loan worth Rs.4300 returnable in four years’ time. A member can pay up this loan by getting Rs.100 per
month deducted from his/her bill.

Amul Scholarships: To encourage outstanding children of farmers in pursuing higher studies Amul introduced
scholarship schemes in 1992. The children are given scholarships for pursing Diploma, Graduation, Post-Graduation
and Doctorate. Every year the outstanding children are identified from the villages and scholarships are provided to
fulfill their dream of achieving academic excellence. This effort has motivated greatly children to excel in their studies
and spread education in rural areas.

Tree plantation.

In 1946, the unfair trade practises of the middle men brought the farmers of Kaira to unite and fight against this
system which brought Amul into existence. Their relentless effort in improving their socio-economic conditions
ultimately brought their working as a model for dairy development programme in our country – popularly known as
Anand Pattern. Replication of Anand Pattern through Operation Flood programme helped India to achieve first
position in production of milk in the world.

A business organization is an entity aimed at carrying on commercial enterprise

by providing goods or services, to meet needs of the customers. All business
organizations: have the common features such as formal structure, aim to
achieve objectives, use of resources, requirement of direction, and legal
regulations controlling them. The different forms of business organizations are
Sole Proprietorship, General Partnership, Limited Partnership, Corporation, "S"
Corporation, and Limited Liability Company.

the objectives of business may be classified as;

Maintaining profitability means making sure that revenue stays

ahead of the costs of doing business. Focus on controlling costs
in both production and operations while maintaining the profit
margin on products sold.
2. Productivity of People and Resources
Employee training, equipment maintenance and new equipment
purchases all go into company productivity. Your objective should
be to provide all of the resources your employees need to remain
as productive as possible.
3. Excellent Customer Service
Good customer service helps you retain clients and generate
repeat revenue. Keeping your customers happy should be a
primary objective of your organization.
4. Employee Attraction and Retention
Employee turnover costs you money in lost productivity and the
costs associated with recruiting, which include employment
advertising and paying placement agencies. Maintaining a
productive and positive employee environment improves
retention.
5. Mission-driven Core Values
Your company mission statement is a description of the core
values of your company. It is a summary of the beliefs your
company holds in regard to customer interaction, responsibility to
the community and employee satisfaction. The company's core
values become the objectives necessary to create a positive
corporate culture.
6. Sustainable Growth
Growth is planned based on historical data and future projections.
Growth requires the careful use of company resources such as
finances and personnel.
7. Maintaining a Healthy Cash Flow
Even a company with good cash flow needs financing contacts in
the event that capital is needed to expand the organization.
Maintaining your ability to finance operations means that you can
prepare for long-term projects and address short-term needs such
as payroll and accounts payable.
8. Dealing with Change
Change management is the process of preparing your
organization for growth and creating processes that effectively
deal with a developing marketplace. The objective of change
management is to create a dynamic organization that is prepared
to meet the challenges of your industry.
9. Reaching the Right Customers
Marketing is more than creating advertising and getting customer
input on product changes. It is understanding consumer buying
trends, being able to anticipate product distribution needs and
developing business partnerships that help your organization to
improve market share.
10. Staying Ahead of the Competition
A comprehensive analysis of the activities of the competition should be an ongoing business

objective for your organization. Understanding where your products rank in the marketplace helps
you to better determine how to improve your standing among consumers and improve your revenue.