Major competitors for unorganised Kirana stores:

Big organised players:

1. Big Bazaar

2. Reliance fresh

3. Modern outlets like Pappoo stores.

Online players:

4. Grofers, Big basket and others

Reason being:

 Large customer base and footfall

 Use of technology like RFID
 Trained manpower
 Better infrastructure/ambiance
 Large category and assortments
 Prime location and specious outlets
 Woks on economies of scale which helps the customers to get discounts
 Easy return policy
 Provide experiential shopping rather than shopping only for necessity.
 Provide different loyalty programs
Quality standards and certifications:

There is nothing much when it comes to differentiate on the basis of the quality standards and
certifications used by organised players. Because the products that these big or small owners
offers are almost the same, which passes through similar types of quality standards. But one
thing that creates some difference is the customer service.

ISO certificate for Quality Management System: Big Bazaar

 Improve perceived quality of product/service

 Build credibility
 Government tenders.