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Services Marketing Multiple Choice Questions With Answers PDF
Services Marketing Multiple Choice Questions With Answers PDF
Services Marketing Multiple Choice Questions With Answers PDF
Home Colleges Question Papers Exams Books Admission Help October 24, 2014
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Services Marketing multiple choice questions with answers (Objective type questions for
exam preparation) useful for Management (MBA, BBA), commerce, Marketing
Specialization students and professionals.
c. Germany
d. India
Answer: a
a. Employee dress
b. Employee Training
c. Equipment
d. Facility design
Answer: b
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10/24/2014 SERVICES MARKETING MULTIPLE CHOICE QUESTIONS WITH ANSWERS
a. Motivation
b. Teamwork
c. Flow of activities
d. Customer training
Answer: c
a. Place Mix
c. Process Mix
d. People Mix
Answer: c
6.………………..is the environment in which the service is delivered and where the
firm and customer interact and any tangible components that facilitate performance
or communication of the service.
a. Physical evidence
b. Process
c. Place
d. People
Answer: a
7. “All human actors who play a part in service delivery and thus influence the
buyer’s perceptions: namely, the firm’s personnel, the customer and other
customers in the service environment.”
a. Process
b. Physical Environment
c. People
d. Place
Answer: c
a. Customer Delight
b. Customer Satisfaction
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10/24/2014 SERVICES MARKETING MULTIPLE CHOICE QUESTIONS WITH ANSWERS
c. Customer Gap
Answer: c
a. Jewellery
b. Auto repair
c. Furniture
d. Clothing
Answer: b
d. Both a and c
Answer: b
11. …………..is defined a the caring, individualized attention that the firm provides its
customers.
a. Empathy
b. Responsiveness
c. Sympathy
d. Assurance
Answer: a
a. Remote encounters
b. Phone encounters
d. Check in Encounters
Answer: d
13. ………………..is a tool for simultaneously depicting the service process, the
points of customer contact, and the evidence of service from the customer’s point of
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10/24/2014 SERVICES MARKETING MULTIPLE CHOICE QUESTIONS WITH ANSWERS
view.
b. Service Blueprinting
c. Service Standardization
d. None of these
Answer: b
14. …………………is the physical surroundings or the physical facility where the
service is produced, delivered and consumed.
a. Servicespace
b. Servicescape
c. Serviceplace
d. Servicescope
Answer: b
15. “…….is the culture where an appreciation for good service exists and where
giving good service to internal as well as ultimate, external customers is considered
a natural way of life and one of the most important norms by everyone.”
a. Service culture
b. Corporate culture
c. Service Triangle
Answer: a
Answer: d
17. ……………are the only service distributors which do not require direct human
interactions.
a. Electronic Channels
b. SSTs
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10/24/2014 SERVICES MARKETING MULTIPLE CHOICE QUESTIONS WITH ANSWERS
d. Speculative channels
Answer: a
a. Marketing Triangle
b. Service Triangle
c. Communication Triangle
d. Both a and b
a. Sony
b. Star
c. IBN
d. Zee
Answer: b
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Filed Under: Uncategorized Tagged With: Multiple Choice Questions, Service Marketing
Comments
1.How many type of customer we get in the field? 2.which formula use a marketing
executive to talk with a customer? 3.How many type of Jone we get in area? 4.How to manage or
excite a guys? 5.What is low of average? 6.What is crosshek? 7.What type of greed we use to
customer?
Reply
I am surgeon doing mha from icfai cleard 5 papers but business strategy and s
marketing mcq q are very tough sample papers are not available how I can get thanks
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10/24/2014 SERVICES MARKETING MULTIPLE CHOICE QUESTIONS WITH ANSWERS
Reply
Vasudeo says
April 9, 2014 at 11:00 pm
Hi,
Reply
amiri says
June 18, 2014 at 4:22 pm
Reply
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