Personal details

Full Name Asad Khan

Nationality BritishBritish
Contact email me@asadkhan.co.uk
Mobile 07751 609482

Character profile

Digital media advocate, agent of change who thrives in high pressure environments

 Specialist expertise in all areas of digital marketing with 10+ years’ experience
 History of creating industry nominated work and ensuring high client satisfaction
 Enthusiastic team player with a continual drive to excel, innovate and exceed targets
 Excellent communication skills with a proven track record of commercial growth
 An eye for detail with natural talent for building relationships at all levels
 Member of the IAB Research Council and contributor to digital best practise on their website

Work experience
Nov 2016 Client Director (Carat)

Global Digital lead for Kellogg’s Europe. Reporting into the Client President

Key responsibilities:

 Developing and fostering a relationship with the Marketing Directors and other senior stakeholders
 Managing and maximising output from Kellogg’s JBP with Facebook and Google
 Driving incremental revenue for the agency through selling in proactive ideas and tools
 Defining digital strategy and thought leadership at a Global level and ensuring its execution across
markets
 Building Kellogg’s eCom offering across paid, owned and earned channels

July – Digital Planner Director (Vizeum)

Nov 2016
Sitting with the comms team and reporting into the head of digital. My role was working exclusively on
the BMW account. Overseeing all aspects BMW’s digital output from corporate activity to brand and
trading products

Key responsibilities:
 Defining campaign strategies/approaches for BMW
 Managing the buying arm of Dentsu Aegis and ensuring all output follow digital best practise
 Managing output of creative agency and ensuring all output is fit for purpose

August 2013 –
July 2016 Digital Media Manager (MediaCom)

Reporting into the Digital Business Director and working exclusively on the Sky account. Main focus
being to lead the digital strategy across Sky Movies, Sky Sports, Sky Broadband and Sky NUE (basic
channels)

Key responsibilities:
 Instilling market leading digital planning for Sky across Display, Social and VoD
 Developing and managing relationship with senior Sky stakeholders
 Research champion for MediaCom digital team
 Establishing digital ecosystems and facilitating all brand activity to be retargeted with DR spend
 Managing and ensuring accurate supply of Audit data for Ebiquity
 Notable achievements:
 Launched Sky First Episodes on YouTube
 Strategically shifted Sky Broadband away from campaign based planning to an Always On approach

Apr 2008 –
August 2013 Digital Impact Manager (PHD)
Responsibilities:

Reporting to the Digital Planning Director and leading the planning for PHD’s Entertainment and FMCG
brands

Notable achievements
 Nominated NMA Best Entertainment Campaign 2011:
◦ Inception
◦ Harry Potter
 Nominated Campaign Media Awards, Best Entertainment and Media Campaign 2011:
◦ Horrible Bosses

Apr 2007-
Apr 2008 Media Executive (Agency Republic)

Reporting to the Senior Media Planner and working across O2, BBC Worldwide and Cancer
Research UK

Education
W
Academic History:

2003-2006: Queen Mary, University of London

Computer Science with Business Management BSc (2.1)

2001-2003: City and Islington College

A-Levels: Maths, Economics, Physics
AS: Chemistry

1996-2001: Highbury Grove School

GCSEs: 10 including Maths & English
Training & Skills:
Language Fluent: Hindi/Urdu Basic: Japanese
IT Advanced user of Word, Excel, PowerPoint, Outlook & Linux
Tools Comscore, DFA, Google Analytics, Nielsen DAR
Search Google Ad Words 2013
Advertising IPA Foundation Certificate 2008
Driving Full, clean driving license

Interests and additional skills

 Big user of all things Social Media. Incredibly active on my YouTube, Twitter and Facebook and
Instagram accounts. Having a separate Instagram account for my fitness and health passion. Social
Media is naturally ingrained and forms a big part of my lifestyle. I feel this keeps me one step ahead of
current trends and am naturally able to help draw insights from the current market place
 Enjoy learning languages. Currently studying both Arabic and Japanese in my spare time
 Keen believer in staying fit, Going to the gym 4 times a week and partaking in as many sporting
activities as possible