Circular Business Model:

Caterpillar

A. Collect & reintegrate B. First sale (with C. Collect & D. Additional sale E. Enable material
(substitute primary prolonged use) reintegrate of product recovery
VALUE
materials) (organize take-back) or parts
PROPOSITION
Machines and services to
Remanufactured
1. Offer develop infrastructure Return of ‘core’ machine
………A1……….. ……………………………… ………………….…..… ………….……… ………E1.…….
2. Value proposition Low life-cycle costs, repair
………A2……….. and upgrade services
……………………………… …………..C2……...... ……….D2.…… ………E2.…….
3. Customer segments
Construction industries Machine owners
………A3……….. ……………………………… …………..…….......... ………………….
After market ………E3.…….
4. Relationships
customers/partners Close, e.g. maintenance and Close, e.g. performance Close
………A4……….. ………………………………
performance optimization ……………………..…
optimization
………………… ………E4.…….

VALUE CREATION
AND DELIVERY
Material acquisition,
manufacturing Quality checks,
5. Key activities reman
………A5……….. ……………………………… …………..C5……...... …………………. ………E5.…….
Manufacturing technology, Reman tech
6. Key resources/ Transport
design for remanufacturing
capabilities ………A6……….. ……………………………… ………………….....… ………….……… ………E6.…….
Reman tech
Dealers for return
7. Key partners Suppliers, Dealers developers
………A7……….. ……………………………… ………………….….... ………………… ………E7.…….
Dealers Dealers Dealers
8. Channels
………A8……….. ……………………………… ……………..……...... …………………. ………E8.…….
VALUE CAPTURE
Deposit, reverse Reman (tech and
Material costs, fix costs
logistics labour)
9. Costs ………A9……….. ……………………………… ……………………...... …………………. ………E9.…….
Sale of machines
Sale machines and services
10. Revenue flows ………A10…….. None …………….……
and services ………E10..….