1 Summer project/internship report

On
Reliance petroleum
At
gwalior
submitted in fulfillment of the post graduated
diploma in management (marketing) at ips insititute of gwalior
by
mr./neeraj bajoliya
roll no.32 session 2008-10
under the guidance of
hod.geroj thomas

Approval sheed
Marketing

This is to certify thst the summer project entitled reliance petroleum

oprations at gwalior has been prepered by mr. jyoti shanker sing in partial
 fulfillment of the requirement for the award of post graduate diplomain
marketing management at ips collage

The study embodies data collected analyzed &compiled by the research

under the guindence of the undersigned and thereby approal as indicating
the proficient of the reseacher.prof. pinki ghosh has alos provided a lot of
support from insititue to cary out my project

Prof .
Reasacher guide
Hod georaj tomas
Summer in tership cooridinater.

Declaration

It is hereby declare that the project report entitled reliance petroleum opration submitted for the
degree of mba is original work and the project has not formetd the basis foe the award of any
diploma degree associateship, fellowship or similar other titles . it has not been submitted to any
other university for the award of any degree or diploma

Place : gwalior
Date: jyoti shanker sing

Certificate

Acknowladgement

Suevery is an excellent tool for learing and exploration . no

classroom routine can subsititue which is possibe while
working in real situation . applicatin of theoretical knowledge
to prectical situation is the bonanzas of this survey.
Without aproper combination of inpection and prespiration
it”s not easy to achive anything .there is always a sense of
gratitude which we express to other for the help and the needy
services they during the diffent phases of our lives . I too
would like to do it as I really wish to express my gratitude
towards all those who have been helpful to me directly or
indirectly during the development of this project.
First of all I wish to experss my profound gratitude and
sincare thankes to my esteemed learned director fr. Name

I would like to thank my hod a.r. and my mentor mr. pinki

who was always there to help and me guide me when I needed
help . I would like ti thank me. Anil reliance retail at ranchi
his perceptive criticism kept me working to make this project
more full proof .i am thankful to him for his encouraging and
valuable support.working under him was an extermely
knowledgeable and enriching experience for me.
No words can adequately express my overriding debt of
gratitude to my parents whose supporthelps me in all the way .
above all I shall thank my friends who constantly encouraged
and blessed me so as to enable me to do this work successfully.
Jyoti sing
INDEX
 CONTENTS PAGENO.

1. INTRODUCTION 3.

2. AIM & OBJECTIVE 11.

3. REVIEW OF LITRERATURE 13.

4. INSTRUMENTATION 29.

5. MATIRALS AND MEHTOD 31.

6. RESULTS AND DISCUSSION 43.

7. PHOTOGRAPHS 45.

8. GRAPHS AND TABLES 50.

9. REFERENCES 66.
 INTRODUCTION

The Reliance Group, founded by Dhirubhai H. Ambani (1932-2002), is India's largest business
house. The Group's activities span exploration and production of oil and gas, refining and
marketing, petrochemicals, textiles, financial services and insurance, power, telecom and
infocom initiatives. The Group exports its products to more than 100 countries the world over.
Reliance Group revenue is equivalent to about 3.5% of India's GDP. The Group contributes
nearly 10% of the country's indirect tax revenues and over 6% of India's exports.

The Reliance Group Companies, acknowledged as one of the best-run companies in the world,
include: Reliance Industries Limited, Reliance Capital Limited, Reliance Industrial Infrastructure
Limited, Reliance Telecom Limited, Reliance Infocomm Limited, Reliance General Insurance
Company Limited, Indian Petrochemicals Corporation Ltd. and Reliance Energy Limited. The
company’s refinery at Jamnagar accounts for over 25% of India's total refining capacity and their
plant at Hazira is the biggest chemical complex in India.

The Reliance Group was founded by the legendary Dhirubhai H. Ambani. He has been one
among the select Forbes billionaires and has also figured in the Sunday Times list of top 50
businessmen in Asia. In 1975, the company expanded into textiles. Dhirubhai Ambani
introduced equity cult in India when Reliance went public with IPO in 1977. Since the launch of
its IPO RIL has expanded rapidly and integrated backwards into other industry sectors, most
notably the production of petrochemicals and the refining of crude oil. Dhirubhai led the
evolution as a global leader in the materials and energy value chain businesses. Today, Reliance
Group's activities range from exploration and production of oil and gas, petroleum refining and
marketing, petrochemicals (polyester, fibre intermediates, plastics and chemicals) to textiles and
retail. Reliance enjoys global leadership in its businesses. It is the largest polyester yarn and fibre
producer in the world and among the top five to ten producers in the world in major
petrochemical products. Presently, Reliance Group has more than 25,000 employees on its rolls
and exports products in excess of US$ 15 billion to more than 100 countries in the world.
 THE LEGENDARY DHIRUBHAI .H. AMBANI

Dhirajlal Hirachand Ambani, also known as Dhirubhai (28 December 1932, - 6 July 2002)
was an Indian rags-to-riches business tycoon who founded Reliance Industries in Mumbai.
Ambani took his company (Reliance) public in 1977, and by 2007 the combined fortune of the
family (sons Anil& Mukesh and daughters Dipti & Nina) was 60 billion dollars, making the
Ambanis the richest family in the world.
He moved to Aden, Yemen, when he was 16 to work with A. Besse & Co. and eventually
returned to India and started "Majin", which was to import polyester yarn and export spices, in
partnership with his cousin, Champak Lal Damani.

Dhirubhai was a known risk taker and he believed in building inventories, anticipating a price
rise, and making profits. Ambani's net worth was estimated at about Rs. 10 lakh by late 1970s.
He is credited with starting the equity cult in India. More than 58,000 investors from various
parts of India subscribed to Reliance's IPO in 1977. In 1986 The Annual General Meeting of
Reliance Industries was held in Cross Maidan, Mumbai and was attended by more than 350,000
shareholders and the Reliance family.

In 1982, Reliance Industries came up against a rights issue regarding partly convertible
debentures. It was rumoured that company was making all efforts to ensure that their stock prices
did not slide an inch. Sensing an opportunity, a bear cartel which was a group of stock brokers
from Calcutta started to short sell the shares of Reliance. To counter this, a group of stock
brokers till recently referred to as "Friends of Reliance" started to buy the short sold shares of
Reliance Industries on the Bombay Stock Exchange. After this incident, many questions were
raised by his detractors and the press. In response, the then finance minister, Pranab Mukherjee
informed the house that a Non-Resident Indian had invested up to Rs. 22 Crores in Reliance
during 1982-83. The interesting factor was that all the promoters or owners of these companies
had a common surname Shah. An investigation by the Reserve Bank of India in the incident did
not find any unethical or illegal acts or transactions committed by Reliance or its promoters
Over time, Dhirubhai diversified his business with the core specialisation being
in petrochemicals and additional interests in telecommunications, information
technology, energy, power, retail, textiles, infrastructure services, capital markets, and logistics.

He has been accused of acting unethically; having manipulated government policies to suit his
own needs, and has been known to be a king-maker in government elections. Although most
media sources tend to speak out about business-politics nexus, the Ambani house has always
enjoyed more protection and shelter from the media storms that sweep across the country. A
film, Guru (2007) directed by Mani Ratnam, alleged to be inspired by the life of Dhirubhai
Ambani was released on 12 January 2007.

Reliance after Dhirubhai

The Reliance Empire was split between the Ambani brothers, Mukesh Ambani getting RIL and
IPCL & his younger sibling Anil Ambani heading Reliance Capital, Reliance Energy and
Reliance Infocomm. The entity headed by Mukesh Ambani is referred to as the Reliance
Industries Limited whereas Anil's Group has been renamed Anil Dhirubhai Ambani Group
(ADAG).His daughter Nina Kothri along with her husband B H Kothari started ‘Javagreen’ in
2004, a coffee retail chain along with Reliance’s WebWorld stores.
 MUKESH AMBANI’S GROUP OF BUSINESSES

Mukesh Ambani owns two main industries namely:

 Reliance Industries Limited
 Indian Petrochemical Corporation Limited

The following are the categories of businesses that are being dealt with:
 Exploration and Production
 Petroleum refining and marketing
 Petroleum
 Textiles
 Retail

The major associates and subsidiaries of Reliance Industries Limited are:

 Reliance Petroleum Limited
 Reliance Retail Limited
 Reliance Global Management Services (P) Ltd
 Reliance Biopharmaceuticals
 Ranger Farms Ltd
 Reliance Engineering Associates (P) Ltd
 Reliance Oil & Gas Find (Petrochemicals Business)

Reliance Petroleum Limited (RPL)

Reliance Petroleum Reliance Petroleum Limited was set up by Reliance Industries Limited
(RIL), one of India's largest private sector companies. RPL benefits from a strategic alliance with
Chevron India Holdings Pte Limited, Singapore, a wholly owned subsidiary of Chevron
Corporation USA (Chevron), which currently holds a 5% equity stake in the Company. Refining
activities of Reliance Industries Limited are carried out at the Jamnagar refinery complex with
refining capacity of 27 million tonnes per annum (540,000 barrels per day).

The Jamnagar Refinery is a private sector crude oil refinery owned by Reliance Industries
Limited in Jamnagar, India. The refinery was commissioned on 14 July 1999 with an installed
capacity of 661,000 barrels per day. It is the largest Greenfield refinery in the world. Jamnagar
has emerged as the ‘Refining Hub of the World’ with the largest refining complex with an
aggregate refining capacity of 1.24 million barrels of oil per day in any single location in the
world.

The refinery can process a wide variety of crudes- from very light to very heavy (from 18 to 45
degree API) and from sweet to very heavy (with sulphur content from 0 to 4.5%). With an
annual crude processing capacity of 580,000 barrels per stream day (BPSD), RPL will be the
sixth largest refinery in the world. The polypropylene plant will have a capacity to produce 0.9
million metric tonnes per annum.
RPL was awarded the ‘International Refiner of the Year’ award in the year 2008 and it runs a
nearly zero-emission refinery.
Reliance Retail Limited

Reliance is gearing up to revolutionize the retailing industry in India. Towards this end, Reliance
is aggressively working on introducing a pan-India network of retail outlets in multiple formats.

A world class shopping environment, state of art technology, a seamless supply chain
infrastructure, a host of unique value-added services and above all, unmatched customer
experience, is what this initiative is all about. Ensuring better returns to Indian farmers and
manufacturers and greater value for the Indian consumer, both in quality and quantity, will be an
integral feature of this project. By creating value at all levels, the project boasts of a seamless
supply chain infrastructure, unprecedented even by world standards. Through multiple formats
and a wide range of categories, Reliance is aiming to touch almost every Indian customer and
supplier.

RIL's Retail Project will be through the following companies:

Reliance Fresh Reliance Trendz Reliance i-store
Reliance Footprint Reliance Autozone Reliance Home Kitchens
Reliance Time-Out Reliance Super Reliance Jewel
Reliance Digital Reliance Mart
Reliance Wellness Reliance i-store

Reliance Retail continues to consolidate its presence and operations with more than 900 stores in
over cities where it is operational today. E-Office Planet Private Limited, Reliance’s joint
venture with Office Depot has expanded its footprint across India for serving its customers in a
better way.

Reliance Global Management Services (P) Limited

Reliance Global Services (P) Ltd is one of the fast growing IT solutions and services provider
with offices in USA, Hyderabad-India, delivering best-in-class services to help clients reduce
costs, enhance organizational flexibility, and improve business and IT performance. They have
proven capabilities across various industry verticals. Their wide spectrum of solutions and
services encompass ERP specialized in SAP Custom application development, Application
maintenance and support, Management-consulting services through Contract staffing enabled
with in-house competency development. Reliance Global management team comprises of ace
professionals, each with years of managerial experience, rich industry knowledge and
multidimensional skills. They form a formidable think tank with their industry knowledge,
understanding of client requirements, processes and key client backgrounds.

Reliance Biopharmaceuticals

Reliance Life Sciences (Rabale, India), a Reliance Industries subsidiary, is building a protein
manufacturing facility at the Dhirubhai Ambani Life Sciences Centre at Rabale, near Mumbai.
The company will invest more than Rs. 9 billion ($200 million) to build the complex, which will
be Reliance's first such facility. It will use mammalian cell and microbial fermentation
technology to produce proteins. Completion is due at year-end, and FDA validation is expected
to follow eight months later. The protein plant will have initial capacity for 10,000 litres of
mammalian cell culture and 1,000 litres of microbial cell culture.

Ranger Farms

Reliance Industries is likely to turn their consumer retail project Reliance Fresh into a separate
entity. It could be added to the Ranger Farm brand name. This particular division of the company
deals in food, fruits and vegetables and consumer products.

Reliance Engineering Associates Private Limited (REAL)

Reliance Engineering Associates Private Limited (REAL) is a Reliance Group Company

dedicated to Engineering procurement and construction of various projects in both reliance group
companies and other industries. Their services include part design for moulding, mould design,
prototype and production tooling, pre-production prototyping, and full-scale manufacturing of
precision thermoplastic and thermo set plastic parts. These parts are used in a wide range of
demanding and critical end-use applications. Building on this core expertise, Reliance
Engineering provides contract manufacturing services for original equipment manufacturers.
This service includes procurement to rigid specifications and build-to-print assembly of low to
moderate volume products.

Reliance Petrochemicals

Polymer (PP, PE and PVC) production volumes decreased by 9% to 3,076 KT. Production was
lower primarily on account of planned shutdown of Polypropylene (PP) plant at Jamnagar in
October 2008 to improve product swing capability and yield. RIL produced 1,755 KT of
ethylene and 696 KT of propylene, a decrease of 7% each over the previous year primarily due to
lower Propane cracking. Polyester (PFY, PSF and PET) production volume decreased by 2% to
1,534 KT. RIL has maintained its focus on specialty products which account for 55% of PSF and
38% of PFY production. RIL’s fibre intermediates (PX, PTA and MEG) production decreased by
3% to 4,583 KT during the year. Revenue for the petrochemicals segment for the year decreased
marginally from Rs 53,000 crores to Rs. 52,767 crores (US$ 10.4 billion).

Indian Petrochemicals Corporation Limited (IPCL)

RIL had acquired erstwhile public sector petrochemical company in 2002 by successfully
bidding for government equity and become a strategic partner in IPCL after which Reliance’s
controlling share was 47.3%. Reliance Industries formally assumed control of Indian
Petrochemical Corporation Ltd (IPCL) with Mukesh Ambani as the chairman of the company in
June 5, 2002. IPCL, the pioneering petrochemical company in India, was managed by a board
nominated by Government of India till June 4, 2002. Later, the government divested 26 per cent
of the company’s equity shares in favour of Reliance Petro investments Ltd through an open,
transparent and competitive bidding process. Effective April 1, 2005, the six polyester
companies namely Apollo Fibres Limited (AFL), Central India Polyesters Limited (CIPL), India
Polyfibres Limited (IPL), Orissa Polyfibres Limited (OPL), Recron Synthetics Limited (RSL)
and Silvassa Industries Private Limited (SIPL) have been amalgamated with IPCL.
The two brothers were engaged in a battle over control of the, then, Rs 90,000- crores Reliance
Empire after their father’s demise and by Jan 2005, RIL Chairman Anil Ambani quit as director
and Vice-Chairman of the Reliance Group Company IPCL Ltd .Anil resigned on the ground that
he was unwilling to work on the same board where Anand Jain, a close confidante of Mukesh,
was present. Anil is also believed to have complained that Jain was running a “personal
vilification” campaign against him, the sources said.

RIPCL to RIL:
The boards of Reliance Industries and IPCL on March 11, 2007 approved the merger between
the two companies at a swap ratio of 1:5. This means IPCL shareholders will get one share of
RIL for every five held by them. The appointed date of merger of IPCL with RIL is April 1,
2007, subject to approvals from the courts and other regulatory authorities. The name IPCL will
disappear when the two merge
Textiles

RIL continues to operate one of the most modern textile complexes in Asia with new
investments in design, modern weaving, and state-of-the-art finishing equipments
Major growth drivers for VIMAL continued to be retail presence across India, constant
innovation in products, cost efficiency and improved customer service. The division continued
adding clients in auto textiles and is now a significant supplier to major automobile
manufacturers in India.
The new product initiatives are:
 Fresca anti-microbial and anti-bacterial work-wear apparel fabrics
 Home furnishing and auto-textiles
 Silk-Amino suiting fabrics
 Fire-retardant and water-repellent tent fabrics for defence/ police services
 Insect & mosquito repellent nets, as per WHO standards, which will find usage in several
areas of the world affected by mosquitoes / insects

Reliance Oil and Gas Finds

In 2002, Reliance found natural gas in the Krishna Godavari basin off the coast of Andhra
Pradesh near Vishakhapatnam. It was the largest discovery of natural gas in world in financial
year 2002-2003. On 01 April 2009, Reliance Industries (RIL) commenced natural gas production
from its D-6 block in the Krishna-Godavari (KG) basin. The gas reserve is 7 trillion cubic feet in
size. Equivalent to 1.2 billion barrels (165 million tonnes) of crude oil, but only 5 trillion cubic
feet are extractable. On 2008 Oct 8, Anil Ambani's Reliance Natural Resources took Reliance
Industries to the Bombay High Court to uphold a memorandum of understanding that said RIL
will supply the natural gas at $2.34 per million British thermal units to Anil Ambani. Reliance's
Oil & Gas Find.
 ANIL DHIRUBHAI AMBANI GROUP

Reliance Anil Dhirubhai Ambani Group (Reliance ADAG) ranks among India's top three private
sector business houses. Reliance Anil Dhirubhai Ambani Group has a customer base of over 50
million, the largest in India, and a shareholder base of over 8 million, among the largest in the
world. R-ADAG has a business presence that is spread over 4,500 towns and 300,000 villages in
India, and 5 continents across the world.

Reliance Natural Resources Limited (RNRL)

Reliance Natural Resources Limited (the "Gas Based Energy Resulting Company") was
originally incorporated on the March 24, 2000, under the Companies Act, 1956 as Reliance
Platforms Communications.Com Private Limited. The status of the Company changed from
private limited to public limited on July 25, 2005. The name has since been changed to its
present name, viz. Reliance Natural Resources Limited under Fresh Certificate of Incorporation
consequent on change of name dated January 9, 2006.

It is engaged in the business of sourcing, supply and transportation of gas, coal and liquid fuels.
The company is concentrating on building a strong foundation for the business of fuel
management and has already established itself as a contending player in the Indian market.

RNRL has been awarded four CBM blocks, with an acreage of about 3,251 sq. kms, for the
exploration and production of coal bed methane (CBM), making it the second largest CBM
player in India in terms of acreage. The Company has applied for Petroleum Exploration License
(PEL) for all four blocks to the Governments of the concerned States. The company has received
the PEL for two blocks (Barmer 4&5) located in Rajasthan for which operations have
commenced. RNRL is actively pursuing business opportunities in the supply management of
coal and natural gas.

Reliance Communications

Formerly known as Reliance Infocomm, it is the flagship company of the Reliance-Anil

Dhirubhai Ambani Group. It is an Indian telecommunications company. According to National
Stock Exchange data, Anil Ambani controls 66.77 per cent of the company, which accounts for
more than 1.36 billion shares.

It provides both CDMA and GSM services and has earned the distinction in the country of being
the first telecom company in India to operate in both CDMA as well as GSM technologies. Also,
on the 30th December 2008, Reliance Communications became the first telecom operator in the
history of Indian telecommunications to simultaneously launch its GSM services in 17 circles
ranging from Jammu and Kashmir to Kerala and Tamil Nadu.

RelCom is also into Wireline Business throughout India and has the largest optical fibre
communication (OFC) backbone architecture [roughly 110,000 km] in the country. Reliance
Communications has launched its Direct To Home (DTH) TV also, known as "Big TV". RelCom
has its presence across all B2C communications channel in one of the fastest growing markets in
the world.

Reliance Globalcom, a division of Reliance Communications, spearheads the Global Telecom

operations of India’s largest Integrated Telecom Service Provider. The company serves over 50
countries across 5 continents. Reliance Globalcom owns the worlds largest private undersea
cable system spanning 65,000 kms seamlessly integrated with Reliance Communications’ over
110,000 kms of domestic optic fibre providing a robust Global Service Delivery Platform
connecting 40 key business markets in India, the Middle East, Asia, Europe, and the U.S.

Reliance Infrastructure

Earlier called Reliance Energy, Reliance Infrastructure Ltd is not only India’s largest private
sector enterprise in power utility but also the largest private sector player in many other
infrastructure sectors of India.  In the power sector the company is involved in generation,
transmission, distribution and trading of electricity and constructing power plants as EPC
partners. In the infrastructure space the it is focused on roads, urban infrastructure which
includes MRTS, Sealink and Airports, Specialty Real Estate which includes business districts,
trade towers, convention centre and SEZ which includes IT & ITES SEZ and non IT SEZ as well
as free trade zones.

Reliance is the largest private sector metro rail project developer in the country with 12 km VAG
corridor in Mumbai and 22.7 km airport link in Delhi. It is the largest concessionaire for NHAI
and building over 400 kms of road highway projects. Apart from the above REL is constructing
the country’s tallest 100 storey corporate park in Hyderabad. They are also developing over 180
mn sq ft of SEZ for IT/ITES, retail hospitality in Mumbai and Noida.

Reliance Power

The company is the sole distributor of electricity to consumers in the suburbs of Mumbai. It also
runs power generation, transmission and distribution businesses in other parts of Maharashtra,
Goa and Andhra Pradesh. Reliance Infrastructure distributes more than 28 billion units of
electricity to cover 25 million consumers across different parts of the country including Mumbai
and Delhi. It operates power projects both domestically and internationally. The Company on its
own and through subsidiaries is currently developing 16 large and medium sized power projects
with a combined planned installed capacity of 33,780 MW, one of the largest portfolios of power
generation assets under development in India.
The Sasan project (Madhya Pradesh) is a 6 * 660 MW coal fired generator and is currently under
construction and is planned to be completed in a span of less than five years. The first phase of
the project is scheduled to be completed by December 2011 and the second by March 2013. It is
expected to generate as much as 70000 MW of power.

The 3500 MW Power Plant, Dadri in UP was set up in 2004 in the Ghaziabad District. The most
interesting feature of this power generation plant was that it aimed to be the biggest gas based
power plant in the world. The singularity of the project lay in the fact that it aimed to generate
power by making use of eco-friendly resources. The plant was set up with the target of
generating power supply to meet the needs of approximately 70 million users in North India. The
power necessary natural gas required for power generation was to be obtained from Dhirubhai
Gas fields located within the KG basin. The ADAG group is in a bitter fight with Mukesh
Ambani controlled Reliance Industries as the Gas for this project is not yet tied up.

Krishnapatnam Power Project was bagged by Reliance Power Limited in 2007 within the Nellore
District. The project involves the building, operating and maintenance of this 4000 MW power
generation plant designed to generate power from imported coal. The project was intended to be
user friendly. The states of Tamil Nadu, Andhra Pradesh, Maharashtra and Karnataka are
supposed to off take power from this project.
Reliance Entertainment

Reliance Big Entertainment evolved out of the group’s vision of meeting young India's
aspirations and assuming a leadership position in communications, media and entertainment.
Reliance Big Entertainment is geared to create a significant presence in businesses across various
vectors of content, internet, broadcast and retail services and platforms for distribution. Key
content initiatives include production and strategic collaboration in areas such as gaming,
movies, animation, music, broadcast, DTH and user-generated content, amongst others.

The most popular one under this umbrella is the Big 92.7 FM which has established itself in
India, and recently was launched in Singapore. The other names under this umbrella include
Reliance Big Entertainment, Big Pictures, Big Music and Home Entertainment, Bigflix.com, and
Bigadda.com. Reliance Communications has launched its Direct To Home (DTH) TV also,
known as "Big TV".

So big are the plans for this group that Anil Ambani has even invested in Hollywood. Big
Pictures has invested approximately $1 billion for producing 10 mainstream Hollywood films by
2010. It has signed agreements with firms owned by Nicolas Cage, Jim Carrey, George Clooney,
Tom Hanks and Brad Pitt, among others. It also has interests in Hindi and regional language
films.

Reliance Health

Reliance Health is the outcome of the late visionary Dhirubhai Ambani's dream to herald a health
revolution in India by leveraging technology and delivering the healthcare to the doorsteps of
India's vast population Reliance Health is set to transform the Healthcare Landscape of India by
venturing into: Managed Care Administration, Healthcare Delivery and Integrated Health, Health
Informatics and KPO, Consumer Health.

Reliance Health services over 6 million lives pan-India through Medi Assist, among India's
largest Third Party Insurance Administrators. Medi Assist, a Third Party Administrator (TPA)
for health insurance, provides a platform for cashless access to a pan-India network of hospitals,
clinics, diagnostic centres, laboratories and nursing homes, enabling speedy settlement of
medical claims.
Reliance Health plans to act as a ‘national distributor’ for local and foreign drug manufacturing
companies, and source drugs, medical devices, OTC medicines and other lifestyle products
directly from these manufacturers and supply the same to hospital pharmacies, retail chemists
and other wellness stores.

Reliance Capital

Reliance Capital, a constituent of S&P CNX Nifty and MSCI India, is one of India's leading,
most valuable and fastest growing private sector financial services companies. It has interests in
asset management and mutual funds; life and general insurance; private equity and proprietary
investments; stock broking; depository services; distribution of financial products; consumer
finance; and other activities in financial services.
Reliance Mutual Fund is India's biggest Mutual Fund. Reliance Life Insurance is one of India's
fastest growing life insurance company and among the top four private sector insurers. Reliance
General Insurance is one of India's fastest growing general insurance company and among the
top three private sector insurers. Reliance Money is one of the leading retail brokerage houses
and distributors of financial products in India with over 3 million customers.
 THE BATTLE CONTINUES

The origins of the brothers’ disagreement can be traced to July 2002, when Ambani senior died
intestate. Soon, disagreements emerged over the controlling roles of the two brothers, and
relations eventually broke down. A truce was brokered in the summer of 2005 by senior banker
K V Kamath; Mrs Ambani also played a key role in getting her sons to come to an agreement
and sign a “family pact”.

In November 2004, Mukesh Ambani in an interview, admitted to having differences with his
brother Anil over 'ownership issues.' He also said that the differences "are in the private domain."
He was of the opinion that this will not have any bearing on the functioning of the company
saying Reliance is one of the strongest professionally-managed companies. Considering the
importance of Reliance Industries to the Indian economy, this issue got an extensive coverage in
the media.

The brothers had entrusted their mother, Kokilaben Ambani, to resolve the issue. On June
18, 2005, Kokilaben Ambani announced the settlement through a press release. The split became
formal in 2006, with Mukesh taking control of flagship Reliance Industries, with interests in
petrochemicals, oil and gas exploration, refining and textiles. He has since launched a retail
venture. The Anil Dhirubhai Ambani Group got telecom, power, entertainment and financial
services. The Group includes Reliance Communications Ltd, Reliance Infrastructure Ltd,
Reliance Capital Ltd, Reliance Natural Resources Ltd (RNRL) and Reliance Power Ltd.

The Gas Row

Mukesh Ambani and Anil Ambani are battling over the delivery of gas from the Krishna Basin.
Mukesh wants to revise the price of gas at which Anil can buy from him. The price agreed upon
is below market rates, and was arrived at through a 2005 contract which gave Mukesh the rights
to India’s gas supply and handed his brother the power plants, which need the gas to generate the
country’s energy. The deal was vetoed last year by the Petroleum Minister Murli Deora who said
neither company had the right to trade the government’s gas at discounted rates.

The family pact said RIL would supply 28 mscmd of D-6 gas to RNRL for 17 years at $2.34 per
mBtu, which is 44 per cent lower than the later government-approved price of $4.2 per mBtu.
The government is opposed to the portion of the Ambani family pact that divides the entire gas
from D-6 Block between RIL and RNRL.

The legal battle over the terms of this contract is estimated to have already soaked up £20 million
in legal fees, but the cost to the country is being measured in much more than just money. Such
is the brothers’ wealth and influence in India and across the world that the Prime Minister,
Manmohan Singh, has urged them to put the nation’s interests before their own personal
differences.
 RELIANCE IN THE NEWS

Nov:

Reliance Industries is all set to make the country’s biggest global acquisition if it emerges as the
successful bidder for bankrupt LyondellBasell - one of the world’s largest polymers,
petrochemicals and fuels company. Reliance and LyondellBasell have issued statements
confirming a “preliminary non-binding offer” to acquire “a controlling interest” in the world’s
third largest independent chemical maker. The bid for LyondellBasell is estimated to be over
USD 12 billion, making it the largest ever acquisition by an Indian firm. The biggest-ever deal
involving an Indian company is Tata Steel’s takeover of European Corus for USD 12 billion,
followed by British telecom giant Vodafone’s purchase of a controlling stake in Indian mobile
services provider Hutch Essar for about USD 10 billion.

Nov:

Anil Ambani’s Big Entertainment in collaboration with Plan B (Hollywood actor Brad Pitt’s
production house) has joined forces with gaming leader Capcom to develop a feature film based
on a game - “Dark Void”.

Nov 24, 2009:

Reliance Industries has reopened 900 gas stations, which were shut down when state firms were
selling heavily subsidised fuel

Nov 17, 2009:

Mukesh Ambani is planning to launch a private university in line with the Ivy League institution

Oct 10, 2009:

The bid for the privatisation of five airports was won by the Anil Ambani group's Reliance
Airport Developers Ltd (RADL) for 95 years and for a consideration of Rs. 63 crores. The five
airports under the Maharashtra Industrial Development Corporation (MIDC)
 MARKETING RESEARCH

Marketing reasearch as a function area of management is becoming Increasingly important

As compared to other field .all decision in modern bussiness organization revole around the
marketing information .because the success of the business does not depent upon the guess work
rather have the correct information about the customer ,what they want ,how want, how much
they are able to pay , and subsitute avalible in the they market etc. this information’s can be
collected and utilized the help of marketing research.
Marketing research is systematic and objective identification, collaction,analysis, discrimination,
and use of information foe the purpose of improving

TYPES OF RESEARCH

1: considered. Basically there is a little knowledge on which to bulid.

2: descriptive research: descriptive research embraces a large proportion of marketing

research. The purpose is to provide an accurate snapshot of some aspect of market enviroment.
In descriptive research hypothesis often will exist, but them tentative and speculative.

3:causal research: when it is necessary to show that one varible causes or determines the values
of other variables a casual research approach must be used. Since data collection method is from
surveys, hence descriptive type of reaserch is used for analysis of the data.
All reaserch approaches can be classified into three general categories reaserch.
4: Exploratory research: exploratory research is used when one is seeking insights into
the general nature of the problem, the possible decision alternative ,and relevant varibles
that need to be

TYPES AND COLLATION OF DATA USED

Basically there are two types of data which are used in marketing research process.

1. Primary data

a. Observation
b. Interview
c. Questionnires

Interviewi;interview is one ofther chief mean s of collecting data in research process

Interview may befined as systematic conversation initaited for a specific purpose and focus on
certain content areas
Surveys; there are mainly three types of surveys depending upon the method of data gathering
used : personal surveys, telephone surveyand mail survey,.

Advantages of surveys

1. Wider distribution
2. Less distribution bias
3. Thoughtful reply

The primary data processing is collectad from both direct filling the questionaires and through
telephone interview also

2. Secondary data: the data once collected by once person becomes the secondary data if
used by another person.

Sources of secondary data: the various sources of data are as follows:

1 bibilography
2 directors
3 television
4 newspapers
5 journals
6websites

The secondary data like information of existing customers, information about company
has been taken from company’s yearly chronicles and emploee’s of the company.
 Sampling

A sample is a pert of population. The sample should

be representative of the population and the
information obtained must be reliable.in any survey
where reliablity is desired, the errors and varibles
have to be controlled, measured and interpreted.
 Research design

1 the type of research design will be descriptive

2 the types of primary data collection procedures that
would probably be used.
3 population- dealers, distributors, fleed owners,
company’s representative in ranchi process – sampling
4 Method of data collation – typed questionnaire

Attitude measurement

Attitude is psychological constructs, is a way of

conceptualizing the intangiable. Attitude can’really be
observed or measured directly because their existance is
inferred from their consequences. Attitude are mental
states used by individualas to structure the way they
perceived their enviroment and guided the way repond to
it.
Types of attitude measurements scale ;there ar e

Types of attitude measurements scale: there are four ty

pes of measurement scale as follows.

1;nominal scale ;innominal scale ‘’objects are assigned to mutually exclusive ‘labled categories
but there is no necessary re lationship among the categories
 2;ordinal scale ;anordinal scale is obtained by arranging
them in order with regards to some common variable. The
question is simply whether each object has more or less of
this variable than some other objects.

3. Interval sacle: in an interval scale the numbers used

to rank the objects also represent eqal increments of
the attributes being measured.
4. Ratio scale: a ratio scale is a special kind of interval
scale that has a natural zero point.
The nominal scale is used while desiging the
questionnaire.

Data collection:

Primary data – collected from consumers and

suppliers,reliance fresh employees

Secondary data – collected from internet, articles, and

news papers.
The information is the major part of any research
propsal to attain certain objectives we require both
secondary and primary data which is discussed above

Hypothesis tested :
The hypothesis tested on reliance fresh and people of
ranchi
Ho: reliance fresh is not famous &not significant in
ranchi
Hi: reliance fresh is famous & highly significant in
ranchi.

Limitation:

Every research has certain limitation so there is free

from limition same thing happen in this research which
is discussed below.

- Less investment in advertising in ranchi city

- People are very conservative
- Primary data is not sufficiently available
- Much of the research done was based on consumer
and supplier survey
- Research based on ranchi city
- Last but not least time constraint.

Need of study
 A detailed study in reliance focusing primarily on
two areas of operations.

1. Retail store opretion based on aspects :-