Bharti Airtel has adopted the Mobile Application Tool for Enterprise (MATE) to motivate employees. MATE allows authorized field employees to access and exchange business data through mobile devices in real-time. Bharti Airtel is targeting to deploy 10,000 MATE solutions by the end of the year, up from 1,500 current deployments. MATE connects field employees to enterprise servers and templates allow enterprises to customize it for their needs. It is useful for industries like retail, media and FMCG that rely on field forces.
Bharti Airtel has adopted the Mobile Application Tool for Enterprise (MATE) to motivate employees. MATE allows authorized field employees to access and exchange business data through mobile devices in real-time. Bharti Airtel is targeting to deploy 10,000 MATE solutions by the end of the year, up from 1,500 current deployments. MATE connects field employees to enterprise servers and templates allow enterprises to customize it for their needs. It is useful for industries like retail, media and FMCG that rely on field forces.
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Bharti Airtel has adopted the Mobile Application Tool for Enterprise (MATE) to motivate employees. MATE allows authorized field employees to access and exchange business data through mobile devices in real-time. Bharti Airtel is targeting to deploy 10,000 MATE solutions by the end of the year, up from 1,500 current deployments. MATE connects field employees to enterprise servers and templates allow enterprises to customize it for their needs. It is useful for industries like retail, media and FMCG that rely on field forces.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online from Scribd
Airtel MATE is an integrated telecom and IT application that enables
organizations to extend data intelligence to field operations. It enables access and exchange of data while on the move and only authorized users could access business data through mobile devices. The enterprise services division of Bharti Airtel is now targeting to deploy 10,000 Mobile Application Tool for Enterprise (MATE) from the current 1500 deployments. In the last two months Bharti Airtel have deployed approximately 1500 MATE solution with their corporate customers. By this year end, they have plans to deploy at least 10,000 MATE solution across enterprises. At present, Bharti Airtel uses GPRS service for data transfer. The upcoming 3G services would boost more deployment of MATE solution. This application connects the field employees with enterprise servers. The application is designed as per the need of the enterprise and a field employee can feed the required data into the application, which can be captured in real time by the enterprise, promises Bharti. There are templates also available which an enterprise can use to solve its purpose. The MATE platform promises to be a great proposition for various industries that depend on their field force, such as the retail, media and FMCG sectors, among others. Depending on the requirements, Airtel will be deploying the MATE platform to help organizations in their operations and ultimately provide better customer service. Bharti Airtel is working on a pilot project in rural health services with some of the state governments where a person on field goes to the patient and feeds the entire test finding in MATE which a medical officer sitting in a hospital immediately accesses and runs prescription for basic relief to the patient. MATE solution can be of great help to broadcast reporters as OB van cannot be taken everywhere. Using MATE, a journalist can seamlessly transfer live footage to his channel using GPRS connectivity, with a good mobile phone with high resolution camera. MATE only works on Bharti Airtel mobile connections and can be integrated on three mobile platforms viz, Java, Symbian and Windows. How to Bring The Best out of Employees – The ‘R-T’ Formula Airtel have always prided themselves on their ability to draw and retain the best of talents. Of all the resources that are processed in the organisation, Human Resources play the most crucial role in organisational success. In fact, there is a school of thought that human resources are not really “Resources” at all, in the true sense of the term – a resource should be available for deployment at the beck and call of an organisation; human resources are not available that way! The intricacies and semantics apart, there is no arguing the fact that companies can not function if their vital human resources are ignored. Personnel Development involves the processes that go into identifying the skills and potential of the typical employee, measuring his performance against organisational standards and his own potential and enabling him to attain the levels expected of him by the management. While that may be a simplistic version of the functions of the Human Resources Management department, Human Resource Managers and HR Consultants are working over-time to find that mythical potion that would make the employee work in line with set performance standards. While there are a host of measures that HR Practioners implement to get the best out of the employee, most measures fail, not on account of the inability of the employee to grasp what is implemented, not because of lags in the processes of enabling and empowering the employee but because of the vital missing links that lie within the organisation – Respect for Employees and Trust on Employees. Respect and Trust are not within the realms of Training and Development alone but are important aspects of the organisational culture. Organisational culture should be conducive for development and nurturing of these key ingredients that act on the subconscious minds of employees. While a whole list of motivational tools exist that can readily be deployed to rev up the organisation towards its goals, a culture that respects employees for what they are and one that confers unconditional mutual trust across the board is what will make the magic work. The other ingredients that go into employee motivation – of self esteem, motivation, job satisfaction, organisational commitment and communication - would all be largely influenced by the ability of the top management to mould its culture to incorporate irreplaceable values of Respect and Trust.