DIGITAL MARKETING – SYLLABUS

1. DIGITAL MARKETING – SEO

2. DIGITAL MARKETING − SOCIAL MEDIA (FACEBOOK , PINTEREST , TWITTER
MARKETING,
LINKEDIN , YOUTUBE MARKETING)
3. DIGITAL MARKETING − CONTENT MARKETING
4. DIGITAL MARKETING − EMAIL MARKETING
5. DIGITAL MARKETING − MOBILE MARKETING
6. DIGITAL MARKETING – CRO
7. DIGITAL MARKETING − WEB ANALYTICS
8. DIGITAL MARKETING − GOOGLE ADWORDS (PAY PER CLICK)
9. DIGITAL MARKETING − GOOGLE ANALYTICS.
Digital marketing
1. Digital marketing is a marketing technique which helps you to promote your
business online.
2. Turn your business into brand and promote it wordwide.
3. Get more traffic on your websites.
Traffic – no of users who visit your website.

Types of digital marketing

 In bound digital marketing : It is also known as online marketing
technique.Promote your business online with unpaid (organic) or paid
campaign.
Eg: facebook, youtubem google SERP.

 Out bound digital marketing: It is also known as Traditional marketing

technique. Promote your business offline or do marketing your business
without internet.
Eg: Bulk messages, TV Ads.

SEO -- without paying -- get higher ranking at search engines result pages
SEM -- paid -- get higher ranking at search engines result pages
SMO -- without paying -- increase reachability of your ideal user
SMM -- paid -- increase reachability of your ideal user
MESSENGER MARKETING – like watsup – get more business with sending proposal
EMAIL MARKETING –send it in mail– get more business with sending proposal
CLASSIFIED POSTING—list your business for a specific category at local websites
CONTENT MARKETING—list your business for a specific category at local websites
PPC – affiliate with another business which have same customer
AFFILIATED MARKETING– affiliate with another business which have same
customer.
Back link or link building

Your website link which is placed on another website that’s known as backlink.

Why we need back link

1. Help to get higher google page rank.

Page rank : link analysis algorithm which provided by google.
2. Increase online reputation of your website with quality backlinks.

Page rank

1. Page rank is link analysis algorithm which provided by google.

2. Started from 0 to 10 where average page rank is 3.
3. Google re-evaluates page rank about 3 to 4times per year. So for almost
every 4months google calculate your page rank.

How to increase page rank

1. Quality back link.
2. Quality content.
3. Submit website on search engine.
4. Online reputation.
Quality back link: Back link should come from those website which have high or
good page rank than your website. Back link should come from those website
which have relevant content as your website. Create back link on targeted
keywords.

Create deep back link also. Create do follow and no-follow back link.

Content marketing
Content is the information and experience which share and publish in different
form.

Content marketing is the creation and sharing of media and publishing contnent in
order to acquire and retain customers.

Content marketing resources

1. Social media
2. Blogger
3. wiki