Table 3: Summary of information on each course/module

1. Name of Course/Module
INTRODUCTION TO BUSINESS
2. Course Code
1BMT0814
3. Name(s) of academic staff

4. Rationale for the inclusion of

the course/module in the To provide students with a basic understanding of the micro and macro
programme environments within which business managers will have to conduct their
affairs.

5. Semester and Year offered Year 1, Semester 1

6. Total Student Learning Time (SLT) Face to Face Total Guided and
Independent Learning

L = Lecture L T P O 120
T = Tutorial
P = Practical 28 14 - 78
O= Others
8. Credit Value 3 (2+1)
9. Prerequisite (if any) NIL
10. Learning outcomes
11. Transferable Skills:
Skills and how they are developed and assessed, Project and practical experience and Internship

13. Teaching-learning and assessment strategy

The course combines lectures with group tutorials. The lectures will introduce students to the key concepts
and issues across the four main business functions. The tutorials focus on practical application of this
knowledge, through exercises and especially case studies, to specific business problems. Active participation
in all aspects of the tutorials is expected and forms part of the assessment.

Assessment strategy

- Continuous assessment – 50%

- Term end assessment – 50%

14. Synopsis  To introduce students to the principal elements of the external and internal
business environment
 To enable students to appreciate the complexity of business and the
contribution of academic disciplines to its analysis and understanding
15. Mode of Delivery Lectures and Tutorials
Lecture, Tutorial, Workshop, Seminar, etc.
16. Assessment Methods and Types

Type of Assessment Weighting % Word Length Deadline

Exam 50%
Assignment 50% 2000 words Week 11

17. Mapping of the course/module to the Programme Aims

Programme A1

Programme A2

Programme A3

Programme A4
Subject As / Programme As

To understand business √ √
√
organisations and the external
business environment.
To understand business √ √
√
organisations’ objectives and
organisational and managerial
theories
To understand the micro √ √
√ √
business environment
To understand the macro √ √
√ √
business environment
To understand the legal √ √
√
structures, macroeconomic,
sociological and technological
influences on businesses.
18. Mapping of the course/module to the Programme Learning Outcomes

Programme LO1

Programme LO2

Programme LO3

Programme LO4
Subject Los / Programme LOs

Programme LO5
To understand business √
organisations and the external
business environment.
To understand business √ √
organisations’ objectives and
organisational and managerial
theories
To understand the micro √
√
business environment
To understand the macro √
√
business environment
To understand the legal √ √
structures, macroeconomic,
sociological and technological
influences on businesses.
19. Content outline of the course/module and the SLT per topic Tutorial

Self – Study
Lecture

Library Search

Assignment
Course Materials

(hours)Total SLT
Exam
1. Purpose Of Business
 the nature and purpose of business and its
classifications by sector activity and size.
 Stakeholder theory, specific influence that arise 8 3 7 6 3 5 41
from stakeholder groups (employees, supplier,
customer, competitors, financial institutions and
government (agencies).
2. Types Of Organisation
 Identify the advantages and disadvantages of
different organisations in the private sector (sole 4 6 6 3 5 41
trader, partnership, limited companies, etc) 8
3. The External Business Environment
 PEST- the general influences on an 4 6 6 3 5 30
6
organisation by conducting a PEST analysis
(politics, economics, social, technology)
 Different types of Economy -The mixed economy
 European Union and its impact on business
 4. The Internal Business Environment
 Marketing,Operation management, accounting
and administration
 Types of financial institutions and source of 6 3 6 3 3 5 26
finance

Total Hours
25 21 12 20 120
28 14

Total credits for lecture, tutorial, practical/laboratory 120

Total credit 3

20. Main references supporting the course

Author Date Title/ISBN Publisher

David J Campbell 2008 Organisations and the Business Butterworth-Heinemann
Environment
Ian Marcouse, Aug. 2008 Business Studies for A Level Hodder Education
Malcolm Surridge, 3rd ed
ISBN-10: 0340966904
Nigel Watson, Ian
Swift, Andrew ISBN-13: 978-0340966907
Hammond, Marie
Brewer

21. Additional references supporting the course

Author Date Title/ISBN Publisher

Jeff Madura February Introduction to Business Cengage Learning
2006 ISBN-13: 9780324407112
4th ed ISBN: 0324407114

Dias, Laura / January Introduction to Business McGraw-Hill

Shah, Amit J, Dias, 2008 ISBN-13: 9780073376998
Laura / Shah, Amit 1st ed ISBN: 007337699X
J,
Betty J. Brown, June 2007 Introduction to Business Glencoe/McGraw-Hill
John E. Clow 1st ed ISBN-13: 9780078747687
ISBN: 0078747686

22. Other additional information