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Mimora New Proposal Compressed
Mimora New Proposal Compressed
in
Introduction
ABOUT MIMORA
Mimora is the 1st online seasoned ready-to-eat seafood
snack provider. We are an exclusive online seafood retailer
brand born out of coastal creations in 2018. Our primary
objective is to cater first quality Fishes, Crustaceans and
Molluscs on a value-added basis. We ensure high-
quality nutritional products to our customers with the
intention of earning goodwill for the money we get from the
consumers in the long run.
CONCEPT
VARIETIES
SHRIMPS SQUIDS
FLAVOURS
HISTORY OF PRODUCTS
The usual ingredients including traditional masala mixed with a
proportion of oil failed to produce a non-perishable product which in
turn lead us to venture into the idea of food seasoning.
CONCEPT
At Mimora, we follow stringent policies to ensure top-notch safety and
quality of our products. In regards to the manufacturing of our products,
we make sure the traditional methods are replaced by rich seasoning
methods that keep the products fresh and nutritional incorporated by
modern taste.
E A R LY S A L E S
Once we realized the significance of catering a centre food market on
par with the international standards are quite challenging, we decided to
shift our focus on land infrastructure, machineries & equipments,
marketing, research development. Human resources, electricity and
other utilities to tap on early sales.
CUSTOMER RESPONSE
Our initial strategies involving only two variants i.e, Chilly Garlic and
Peanut Butter from the family of Anchovy Fish has garnered some
splendid customer response. Therefore by intense and continuous R&Ds
on marine products, we have expanded our production to close to 50
variants through online sales.
AVAILIBILITY
India stands on 5th place for procurement of sea food in overall world,
which gives us plenty of oppurtunity to build the business globally whilst
maintaining the original taste from Indian coast.
PROCESS
STAGE 1
WASHING
DRYING
In order to maintain a moisture level up to 8 to 10 per
cent, we deploy a dedicated team. The indicated
moisture level provides all our products with a longer
shelf life. Drying is especially required apart from
sundry, solar dry and solar-cum-electrical drier.
STAGE 2
FRYING
PACKAGING
DRYING
AVAILABILITY OF EXPERTS
GLOBALIZATION
Ease of transportations
Internation exposure
Consumer affordability